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Designing Products People Love

Author : Scott Hurff
ISBN : 9781491923641
Genre : Design
File Size : 85. 88 MB
Format : PDF, Mobi
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How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research

Well Designed

Author : Jon Kolko
ISBN : 9781625274809
Genre : Business & Economics
File Size : 22. 28 MB
Format : PDF, ePub, Mobi
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From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Advances In Information And Communication

Author : Kohei Arai
ISBN : 9783030123888
Genre : Computers
File Size : 45. 63 MB
Format : PDF
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This book presents a remarkable collection of chapters that cover a wide range of topics in the areas of information and communication technologies and their real-world applications. It gathers the Proceedings of the Future of Information and Communication Conference 2019 (FICC 2019), held in San Francisco, USA from March 14 to 15, 2019. The conference attracted a total of 462 submissions from pioneering researchers, scientists, industrial engineers, and students from all around the world. Following a double-blind peer review process, 160 submissions (including 15 poster papers) were ultimately selected for inclusion in these proceedings. The papers highlight relevant trends in, and the latest research on: Communication, Data Science, Ambient Intelligence, Networking, Computing, Security, and the Internet of Things. Further, they address all aspects of Information Science and communication technologies, from classical to intelligent, and both the theory and applications of the latest technologies and methodologies. Gathering chapters that discuss state-of-the-art intelligent methods and techniques for solving real-world problems, along with future research directions, the book represents both an interesting read and a valuable asset.

Inspired

Author : Marty Cagan
ISBN : 9781119387503
Genre : Business & Economics
File Size : 87. 33 MB
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How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories—and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.

Six Rules For Creating Products People Love

Author : Bruce D. Green
ISBN : 1477273611
Genre : Business & Economics
File Size : 83. 49 MB
Format : PDF, Kindle
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Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book- the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. Make it Easy to get started Make it Useful Make it Easy-to-use Make it Valuable Make it Attractive Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love "Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies." - Gwen Weinberg, Designer / Owner, Three by Three Seattle "Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will 'stick'." - Ken Krooner, Founder / President, ESRG, LLC

Will It Wow?

Author : Chunshik Kim
ISBN : 9798663538657
Genre :
File Size : 62. 54 MB
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How do successful products approach people to engage?Why do so many new products crash in the market? Product failure is estimated to be at 48% in the book, 'Winning at New Products', and other researchers typically put that number much higher. So, what makes these products tank? This happens for three reasons: failure to understand the consumer, poor product quality, and lack of internal capability. Witnessing countless developers failing to bring their products to market leads us to ask three questions:1.Who are the consumers today and how do we characterize their reason for a better life? 2.How do great companies develop their product for success?3.What does a fast-growing company need to do to stay healthy in the market?It is imperative that product developers ask these three questions for a greater chance of product survival in markets that are inundated with competitor products.After 20 years of product development experience, the author realized that there is always a right design process to develop a quality product, which is answered by the 'EFD model'; Embrace, Focus, and Disrupt. The model will help you to work purposefully and save time in the process. This three-step process will also help you to maximize resources that you may already have to reach your business goals.WILL IT WOW? is based on the Author's hands-on experience in leading corporations and design consultancies. He wrote this book to share insights and motivations and to assist product managers, designers, engineers, marketers, start-up founders, and anyone who seeks to understand how products influence consumers and brands. Chunshik Kim walks readers through: -How embracing the consumer and identifying pain-points reveals opportunities in the market-The impact of quality product experience.-Where market trends go, and how to be the next technology disruptor.

The Lean Product Playbook

Author : Dan Olsen
ISBN : 9781118960875
Genre : Business & Economics
File Size : 46. 66 MB
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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Do You Matter?

Author : Robert Brunner
ISBN : 0132703750
Genre : Business & Economics
File Size : 46. 76 MB
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“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

How To Make Brilliant Stuff That People Love And Make Big Money Out Of It

Author : Patrick W. Jordan
ISBN : 9780470856437
Genre : Business & Economics
File Size : 73. 37 MB
Format : PDF
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This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

Built To Love

Author : Peter Boatwright
ISBN : 9781605097008
Genre : Business & Economics
File Size : 86. 98 MB
Format : PDF, Kindle
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Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emotion products and services Includes case examples from a wide variety of industries Emotion is the single greatest lever in building enduring relationships with customers—it’s what makes them not just purchase a product or service, but get excited about it. Leading companies do more than produce things that work better. They address their customers’ emotional needs—they make them feel better. But this isn’t something you can add on after the fact. Your products and services must be built to love from the very start. This book shows you how. Peter Boatwright and Jonathan Cagan have worked on product and brand strategy with market leaders like Apple, Whirlpool, International Truck, PG&E, and many others. They’ve found that to really connect with customers emotions must be generated by the product itself, not simply tacked on through advertising. And they prove the bottom-line value of product-driven emotion by analyzing the stock performance of companies that sell high-emotion products and through data that show people are willing to pay more for products with emotionally-rich features. After showing that authentic product emotion really does pay off, they move on to how—how emotion can be broken down into its core building blocks, how it is then used to develop new products and services, and how product touchpoints —in particular visual touchpoints — deliver those emotions. Engaging case studies from a variety of industries will help you understand how to integrate emotion into your products and services, regardless of the nature of your business. Emotion is fundamental to all that is human, including the products we enjoy. Built to Love will help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to their deepest needs and wants.

Demand Creating What People Love Before They Know They Want It

Author : Adrian Slywotzky With Karl Web
ISBN : 9780755361779
Genre : Business & Economics
File Size : 59. 11 MB
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Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.

Operations And Process Management

Author : Nigel Slack
ISBN : 0273718517
Genre : Business & Economics
File Size : 42. 97 MB
Format : PDF
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Everyone manages processes . . . Everyone is an operations manager ." . . integrates services and manufacturing operations further than has been done before in any Operations Management textbook. This makes the book ideally suited for an MBA audience; who come from a multitude of organizational settings." --Par Ahlstrom, Professor of Operations Management, Chalmers University of Technology "This text places Operations Management clearly in context. I particularly like the emphasis on process management as a means of demonstrating the ubiquity of processes, even outside the traditional operations areas." --Dr Alison Smart, Manchester Business School, University of Manchester "This comprehensive text shows how persuasive, relevant and exciting Operations Management is to business and everyday life." --Stephen Disney, Cardiff Business School Written by best-selling authors in their field, "Operations and Process Management," Second Edition, inspires a critical and applied mastery of the core principles and processes fundamental to managing business operations. Approaching the subject from a truly managerial perspective, this brand new text provides clear and concise coverage, whilst the fully updated accompanying CD provides an opportunity to practice and further explore the concepts and techniques introduced. A diagnostic approach equips you with the questions to effectively assess and improve the operations and processes in your company. Cases in the main text provide an insight into the reality of managing operations. Interactive cases provide the opportunity to work through the decision-making process to solve operations problems. A balance of service and manufacturing examples equips you with a practical and wide-ranging understanding of the material. An interactive study guide featuring video, animated diagrams, Excel spreadsheets and further examples provides practical guidance on core concepts and issues. This new edition has been updated throughout, including new chapter opening cases, extensive revision of the topical chapters on capacity management and lean sychronization, and clearer and fuller integration of the content with the interactive CD-ROM. This is the ideal text for students taking any practically-orientated MBA, executive MBA or executive course in Operations and Process Management.

Boogarlists Directory Of Product Design Firms

Author :
ISBN :
Genre :
File Size : 46. 13 MB
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Basics Interactive Design User Experience Design

Author : Gavin Allanwood
ISBN : 9781474238724
Genre : Design
File Size : 80. 36 MB
Format : PDF, ePub
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By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.

Lighting Design Application

Author :
ISBN : UIUC:30112008039635
Genre : Electric lighting
File Size : 46. 94 MB
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Creating Breakthrough Products

Author : Jonathan Cagan
ISBN : 0139696946
Genre : Business & Economics
File Size : 39. 21 MB
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Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

Presentation Zen Design

Author : Garr Reynolds
ISBN : 9780133440980
Genre : Business & Economics
File Size : 27. 66 MB
Format : PDF, Docs
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Creating and delivering a successful presentation today often means breaking through the noise and allowing your audience to focus on you and your message. You can have a great impact using simple design choices in your presentations but you just need to know where to start. Here to guide you on your journey is best-selling author and popular speaker Garr Reynolds, whose design wisdom and advice will open your eyes and give you new ways to look at your slides. Filled with practical insights and plenty of examples, you’ll learn how to design effective presentations that contain text, data, color, images, and video. Once the design guidelines are established, you will benefit from Garr’s years of experience as a master presenter and learn how you can achieve an overall harmony and balance using the powerful tenet of simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you’ll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.

Product Management In Practice

Author : Matt LeMay
ISBN : 9781491982242
Genre : BUSINESS & ECONOMICS
File Size : 83. 37 MB
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets. For current and would-be product managers, this book explores: Real-world tactics for facilitating collaboration and communication How to talk to users and work with executives The importance of setting clear and actionable goals Using roadmaps to connect and align your team A values-first approach to implementing Agile practices Stories that convey realities of product management in the field Common behavioral traps that turn good product managers bad

Design Like Apple

Author : John Edson
ISBN : 9781118331767
Genre : Business & Economics
File Size : 32. 31 MB
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Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Why Your Company Must Have A Design Culture

Author : Robert Brunner
ISBN : 0132144255
Genre : Business & Economics
File Size : 23. 60 MB
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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again! The process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.

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