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Desperately Seeking The Audience

Author : Ien Ang
ISBN : 9781134940417
Genre : Social Science
File Size : 67. 64 MB
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Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

Desperately Seeking The Audience

Author : May Ien Ang
ISBN : OCLC:974113650
Genre :
File Size : 39. 35 MB
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Desperately Seeking The Audience

Author : Ien Ang
ISBN : 9780203133347
Genre : Social Science
File Size : 80. 80 MB
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Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

Global Media Giants

Author : Benjamin Birkinbine
ISBN : 9781317402855
Genre : Social Science
File Size : 60. 93 MB
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Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Desperately Seeking Ethics

Author : Howard Good
ISBN : 9780585471471
Genre : Philosophy
File Size : 55. 18 MB
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Not just another media ethics book, this engaging and unconventional text breaks away from the usual practice of presenting the ethical theories of well-known philosophers in watered-down form. Instead, the contributors select a poem, movie, song, speech, or other cultural document, analyze it for implied or explicit ethical lessons, and then apply the lessons to a specific case that involved controversial media conduct.

Desperately Seeking Solutions

Author : Kathy Paterson
ISBN : 9781551382470
Genre : Education
File Size : 26. 13 MB
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Media Audiences Television Meaning And Emotion

Author : Kristyn Gorton
ISBN : 9780748630363
Genre : Performing Arts
File Size : 57. 83 MB
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An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan cultures; 'quality' television; television aesthetics; reality television; individualism and its links to television consumption.The book is divided into two sections: the first covers theoretical work on the audience, fan cultures, global television, theorising emotion and affect in feminist theory and film and television studies. The second half offers a series of case studies on television programmes such as Wife Swap, The Sopranos and Six Feet Under in order to explore how emotion is fashioned, constructed and valued in televisual texts. The final chapter features original material from interviews with industry professionals in the UK and Irish soap industries along with advice for students on how to conduct their own small-scale ethnographic projects.

Desperately Seeking Women Readers

Author : Dustin Harp
ISBN : 0739114913
Genre : History
File Size : 36. 45 MB
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Desperately Seeking Women Readers considers explicitly named women's pages in U.S. newspapers to understand how the newspaper industry has constructed women readers. Special pages for women developed in the 1890s but by the 1960s had disappeared. The book investigates the creation and collapse of these pages before considering contemporary case studies to articulate why newspapers during the 1990s recreated sex-specific pages. The author argues that women's sections reinforce women as consumers and men as citizens.

Desperately Seeking Shapeshifter

Author : Jessica Sims
ISBN : 9781451661842
Genre : Fiction
File Size : 87. 16 MB
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SUPERNATURAL SINGLE SEEKS SEXY SHE-WOLF TO HELP HIM BEAR ALL Is your new pack driving you a little crazy? Tired of all those wolves in sheep’s clothing? Let me be your fierce protector. Me: A strong, silent type who doesn’t care much about the creature comforts. You: Sweet as honey. No such thing as too big or too small— you’re just right. Let’s take things slow. I’ll start as your bodyguard, but hopefully soon I’ll shift into your mate. You need a man who’s born to be wild, and I’m ready to protect you from all the wolf pack can throw in your direction. Don’t be afraid of your animal side. Show me yours, and I’ll show you mine. Are you curious what else Midnight Liaisons dating service has to offer? Read what our satisfied customers are saying about past romantic escapades!

George Gallup In Hollywood

Author : Susan Ohmer
ISBN : 9780231511285
Genre : Performing Arts
File Size : 22. 36 MB
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George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.

Desperately Seeking Madonna

Author : Adam Sexton
ISBN : 9780307483744
Genre : Biography & Autobiography
File Size : 48. 87 MB
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An original collection of writings almost as diverse as the Material Girl herself, attempting to uncover as many interpretations of Madonna’s appeal as is possible With voices as diverse as Russell Baker, Sandra Bernhard, Art Buchwald, Al Hirschfeld, Camille Paglia, and Andrew Greeley, Desperately Seeking Madonna sheds new light on one of the world’s most famous—and infamous—women. Essays, cartoons, horoscope, tabloid journalism, academic essays, comic book art, a David Letterman top-ten list, and every year’s Rolling Stone polls collected here tell the complete story behind the story of Madonna’s illustrious career. “A fascinating compendium of Madonnathink.”—Vogue

The Audience In The News

Author : Dwight DeWerth-Pallmeyer
ISBN : 9781136686719
Genre : Social Science
File Size : 57. 65 MB
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In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.

Desperately Seeking Banksy

Author : Castello-Cortes
ISBN : 1584236965
Genre : ART
File Size : 72. 9 MB
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Explore the geography of genius in Desperately Seeking B**ksy, a pocket-sized, smaller sibling of Wheres B**ksy that illuminates the interaction between artist and space. Where its predecessor featured in-depth analysis of each piece displayed, Desperately Seeking B**ksy offers accessibility and brevity for the more casual fan. The maps are streamlined, and analysis has been replaced by individual quotes that offer insight into the inspiration behind each piece. The artwork selection is up-to-the-minute, featuring 2017s Bridge Farm Primary School and The Walled Off Hotel. With a size and price point perfect for gifting or impulse buying, it makes Banksy's work available to a wider audience than ever before. Like the other titles in the Desperately Seeking series, Desperately Seeking B**ksy looks at a major cultural icon from a brand-new perspective, providing context for his work and legacy.

Audience Ratings

Author : Hugh Malcolm Beville
ISBN : 080580174X
Genre : Language Arts & Disciplines
File Size : 45. 57 MB
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First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

Audience Evolution

Author : Philip M. Napoli
ISBN : 9780231520942
Genre : Social Science
File Size : 54. 48 MB
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Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.

As Media Studies

Author : Philip Rayner
ISBN : 0415329663
Genre : Social Science
File Size : 23. 30 MB
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In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus. The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences. Individual chapters cover: introduction to studying the media study skills reading media texts media institutions audiences and the media case studies of newspapers, television programmes, and films research and how to do it preparing for exams coursework and production guide. AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course. Its key features include: activities for the classroom practical assignments for individual study a glossary of key terms case studies of recent media showing how theoretical ideas can be applied in everyday situations.

Explorations In New Cinema History

Author : Richard Maltby
ISBN : 9781444396409
Genre : Performing Arts
File Size : 73. 33 MB
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Explorations in New Cinema History brings together cutting-edge research by the leading scholars in the field to identify new approaches to writing and understanding the social and cultural history of cinema, focusing on cinema’s audiences, the experience of cinema, and the cinema as a site of social and cultural exchange. Includes contributions from Robert Allen, Annette Kuhn, John Sedwick, Mark Jancovich, Peter Sanfield, and Kathryn Fuller-Seeley among others Develops the original argument that the social history of cinema-going and of the experience of cinema should take precedence over production- and text-based analyses Explores the cinema as a site of social and cultural exchange, including patterns of popularity and taste, the role of individual movie theatres in creating and sustaining their audiences, and the commercial, political and legal aspects of film exhibition and distribution Prompts readers to reassess their understanding of key periods of cinema history, opening up cinema studies to long-overdue conversations with other disciplines in the humanities and social sciences Presents rigorous empirical research, drawing on digital technology and geospatial information systems to provide illuminating insights in to the uses of cinema

An Introduction To Television Studies

Author : Jonathan Bignell
ISBN : 9781136483264
Genre : Performing Arts
File Size : 77. 68 MB
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In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes. Features include: a glossary of key terms key terms defined in margins suggestions for further reading activities/assignments for use in class New and updated case studies feature: ‘Every Home Needs a Harvey’ ad approaches to news reporting television scheduling CSI Crime Scene Investigation animated cartoon series Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can’t see, television audiences, beyond television.

A Companion To Media Authorship

Author : Jonathan Gray
ISBN : 9781118495254
Genre : Social Science
File Size : 28. 15 MB
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A Companion to Media Authorship offers 28 groundbreaking chapters which investigate the practices, attributions, and meanings of authorship. Revitalizing the study within media and cultural studies, this diverse and global collection provides the definitive work on the subject. Rethinks cultures of authorship and challenges the concept of auteurism across multiple media forms Moves beyond notions of the individual to focus on how authorship is collaborative, contested, and networked, examining cultures of authorship and the practicalities of how it works Draws on the cutting-edge research of scholars and practitioners whose work has produced significant new insights into the field Examines a wide range of media, including television, social media, radio, videogames, transmedia, music, and comic books Offers an impressive global focus, including pieces on Mexican music, amateur film production in Nairobi slums, tele-serial production in Kinshasa, Hong Kong film, and the marketing of Bollywood

Mcquail S Reader In Mass Communication Theory

Author : Denis McQuail
ISBN : 0761972439
Genre : Social Science
File Size : 20. 63 MB
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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

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