diffusion of innovations 4th edition

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Diffusion Of Innovations 4th Edition

Author : Everett M. Rogers
ISBN : 1451602472
Genre : Business & Economics
File Size : 90. 41 MB
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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Diffusion Of Innovations 5th Edition

Author : Everett M. Rogers
ISBN : 9780743258234
Genre : Business & Economics
File Size : 49. 22 MB
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Digital Media And Innovation

Author : Richard A. Gershon
ISBN : 9781483322544
Genre : Language Arts & Disciplines
File Size : 87. 39 MB
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Marketing And Management Sciences

Author : Damianos P. Sakas
ISBN : 9781848165090
Genre : Business & Economics
File Size : 73. 22 MB
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This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Introduction To Community And Public Health

Author : Manoj Sharma
ISBN : 9781118448380
Genre : Medical
File Size : 65. 41 MB
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Learn the basics of the five core areas of community and publichealth Introduction to Community and Public Health covers thebasics in each area of community and public health as identified bythe Association of Schools of Public Health. In a student-friendlyapproach, authors Manoj Sharma, Paul W. Branscum, and Ashutosh Atridiscuss epidemiology, biostatistics, social and behavioralsciences, environmental health, and healthy policy and management.Written to serve both graduate and undergraduate public healthstudents, as well as to help prepare for the Certified in PublicHealth (CPH) exam, Certified Health Education Specialist (CHES)exam and Master certified in Health Education Specialist (MCHES)exam, the book covers each of these five core disciplines, plusother important topics such as: Population dynamics and control Air, water, and noise pollution, and other environmentalissues Program planning, budgeting, management, and evaluation Systems thinking and leadership in community and publichealth Students will gain insight into the descriptive, inferential,and analytical aspects of community and public health, as well asmodels, methods, and theories in health education and healthpromotion. Introduction to Community and Public Healthprovides the foundation necessary to build the skills of tomorrow'scommunity and public health leaders.

The Psychological And Social Impact Of Illness And Disability 6th Edition

Author : Mark A. Stebnicki, PhD, LCP, DCMHS, CRC, CCM
ISBN : 9780826106568
Genre : Psychology
File Size : 58. 75 MB
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"This edition...adds an important international perspective on illness and disability. The personal narratives help bring the real world of people who are suffering to the forefront of the scientific discourse."--Doody's Medical Reviews Now in its sixth edition, this best-selling textbook continues to be the most comprehensive and diverse text available on the psychosocial aspects of disability. It examines current thought and treatment approaches to working with individuals with disabilities through the contributions of expert thinkers and practitioners in the disability field. Abundant and insightful narratives by disabled individuals offer a bridge between theory and practice for students in rehabilitation psychology and counseling courses. In addition to completely updated and reorganized material, this edition contains insightful new section introductions, empirically based research articles, and the contributions of international researchers presenting a more global and richer perspective on the psychosocial aspects of disability and illness. It also contains an increased focus on the negative impact of societal attitudes and treatment of disabled individuals on their psychological adjustment to disability. The addition of objectives at the beginning of each chapter and review questions and personal perspectives at the end of each chapter further facilitate in-depth learning. Key Features: Presents the most comprehensive and diverse coverage of psychosocial aspects of disability topics of any textbook available Examines contemporary thinking and treatment approaches in working with individuals with disabilities Provides a bridge between theory and practice through the narratives of individuals with disabilities Establishes a historical understanding of societal attitudes toward disability and treatment past and present of persons with disabilities Analyzes barriers to enabling persons with disabilities and improving social consciousness and quality of life for this population Facilitates course planning through inclusion of objectives and review questions/personal perspectives in each chapter

Organizational Innovation

Author : Howard B. Kaplan
ISBN : 9781461501510
Genre : Social Science
File Size : 88. 40 MB
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This volume is the result of a three-year study that investigated the factors associated with the implementation of program changes in a nonprofit community welfare agency. It addresses factors such as administration behavior and perception, its effect on board members, mobility orientation, job satisfaction, and the prediction of program change and will be of interest to management in both the private and non-profit sector as well as students of organizational sociology and psychology.

Mediated Deviance And Social Otherness

Author : Kylo-Patrick R. Hart
ISBN : 9781443803717
Genre : Social Science
File Size : 41. 18 MB
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If, in fact, “Lizzie Borden took an axe and gave her [step]mother forty whacks,” why (from a representational standpoint) did her stepmother deserve it? If older gay men in Internet chat rooms regularly provide much-needed acceptance and advice to younger gay males during the coming-out process, how is it that they continually reinforce racist ideologies and powerless subjectivities while doing so? What sorts of media images are commonly presented of individuals and groups that are regarded as being deviant in society, and whose interests do they ultimately serve? The answers to these important questions and many others are provided in the pages of Mediated Deviance and Social Otherness: Interrogating Influential Representations, which explores provocative representations of deviance in various media forms—including books, films, musical offerings, news accounts, television programs, and Internet sites—and their substantial cultural, political, and social consequences for the lived realities of individuals of different backgrounds and lifestyles. The eye-opening chapters of this book enable readers to more fully realize the regularity with which media representations continuously contribute, in powerful ways, to the formation and perpetuation of influential social constructions of deviance and otherness as they pertain to delinquents, criminals, and individuals of all ages, classes, genders, races, sexual orientations, and health/(dis)ability statuses. "Mediated Deviance and Social Otherness: Interrogating Influential Representations is a thought-provoking anthology that offers fresh insight and new approaches to critically analyzing social constructions of deviancy across a variety of media forms. While scholars have long examined the relationship between media and deviancy, this collection of essays features a range of theoretical perspectives through which to investigate deviancy and its various interpretations in original ways. In the process, it deepens our understanding of how deviancy has been constructed across time and in differing social/cultural milieus. The essays in this anthology reflect the diverse disciplines of their contributing scholars. At the same time, the anthology does not waver from its clear focus on deviancy, lending it substantial coherence and readability. The book is expertly structured and edited. Each of the essays draws inspiration from a refreshing variety of sources and fields of study. The anthology is accordingly divided into six distinct yet related sections that mark its coherence and readability. Simultaneously, the essays within each section are quite different from one another, allowing the reader to make thought-provoking connections between representations of deviancy both within sections and among them. Mediated Deviance and Social Otherness: Interrogating Influential Representations is an important text. Considering the growth of new media forms, its investigation of both old and new media in relation to social constructions of deviancy represents a timely and topical contribution to the field of media and cultural studies. Given its breadth and scope, the anthology represents a highly significant scholarly contribution that will greatly benefit scholars, students, and interested individuals of all levels. It offers eye-opening insights to anyone with an interest in cultural studies, disease and disability studies, film and television studies, LGBT studies, criminal justice, sociology, and related fields." Brief Reviewer Bio: Metasebia Woldemariam, Ph.D., is an associate professor of communication and media studies at Plymouth State University who specializes in media representations of deviancy and otherness. "Mediated Deviance and Social Otherness: Interrogating Influential Representations is an erudite collection offering critical and cultural analysis of media representations within various media forms, including journalism, film, documentary, television, fiction, music, and the Internet. The book is divided into six sections that highlight the categories of deviance and otherness the contributors emphasize: (1) Age; (2) Crime and Criminals; (3) Disease and Disability; (4) Gender, Race, and Class; (5) Sexual Orientation; and (6) “Other” Forms of Deviance, which include masochism, carnival “spectaculars,” and cultures of violence. While some chapters feature links to topics common to media studies, such as the Motion Picture Production Code, what is powerful about the collection is how varied the interpretive standpoints of the contributors are. An example of one such unique interpretive perspective comes from Linda K. Fuller, whose chapter examines the sexual-political aspects of African AIDS-related films based on her work in West Africa “with a sexologist collating and critiquing appropriate media for Life Skills.” This interpretive variety inspires novel examination of media representations through the originality of varied genres of analysis: the collection offers analysis of classic as well as popular literature, popular as well as veiled news media, award-winning as well as obscure television series, and outlaw country music as well as rap music. Because “media” is so broadly interpreted within the collection, readers are encouraged to view mass media as a crucial cultural landscape for meaning making. Each contributor offers a timely perspective about past or contemporary society through the analysis of unique media genres and artifacts, or even through analysis of representations in multiple media forms. For example, Annette Holba examines multiple forms of the media representations of a less emphasized person in the Lizzie Borden case, Borden’s stepmother. Editor Kylo-Patrick R. Hart’s own contribution examines multiple media representations of the visible physical signs of AIDS before focusing on their representation in two particularly noteworthy film melodramas. Rather than focusing on stereotypical categories of deviance and otherness, the contributors focus on less commonly acknowledged representations or challenge commonly acknowledged understandings of media. This is evident through Christopher J. Pérez’s ethnographic observation of instant messages from Gay.com participants, which dispels the notion that such online communities allow for positive expressions of gay identity. Through its broad interpretation of media, the collection offers an ample array of less commonly acknowledged media genres, as evident in Margaret Weigel’s class analysis of the electric-bulb advertising sign “spectaculars” in Manhattan from 1892 to 1917; Wendy Korwin’s visual analysis of a set of four image plates used within prescriptive literature; and Amanda Klein’s cinematic comparison of portrayed deviance in the 1950s juvenile delinquency teenpic and the 1990s ghetto action film. Incorporated also are unique perspectives on traditional news media representations, as in Thomas Grochowski’s interpretation of celebrity defendant perspectives of O.J. Simpson. Occasionally, common themes thread particular chapters together, allowing opportunities to understand how critics view the same or similar media differently. For example, David Sealy and Georges-Claude Guilbert as well as Valentin Locoge offer analysis of the HBO television series OZ. Additionally, contemporary moral dilemmas and societal issues are covered as they appear in various media representations, as when Barbara Barnett’s discussion of journalistic representations of maternal infanticide and perfection appear alongside Robert Goff’s analysis of the textured view of abortion provided by the film Vera Drake. Hart’s collection is important to expanding the scholarly understanding of media representations because it provokes thinking about what makes media mean so much to humans in particular social, cultural, historical, and even technological contexts. The issue of the detrimental effects of “shared notions of deviance and social otherness” is evident in chapters that highlight original perspectives useful for either scholarly analysis or challenging, graduate-level classroom discussions. Also, because the collection includes literary analysis, it could serve well those with interest in literary criticism." ELESHA RUMINSKI, Ph.D., is an assistant professor of English at Indiana University of Pennsylvania with experience teaching mass communication, film studies, and visual communication.

Media Selling

Author : Charles Warner
ISBN : 9781444359275
Genre : Business & Economics
File Size : 90. 97 MB
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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Don T Blame The Tools

Author : Elizabeth Daniel
ISBN : 0080963714
Genre : Business & Economics
File Size : 68. 55 MB
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Those managing organisations are often criticised for being ‘faddish’ in their use of new management ideas or innovations, too easily falling into the trap of adopting the latest new idea or concept because it is ‘flavour of the month’. This research-based report presents an in-depth account and analysis of the adoption and implementation of two popular large-scale managerial innovations in four different organisations. It provides case studies of actual adoption and implementation of the balanced scorecard and programme/project management offices. The study explores the reasons for the adoption of the innovations and how these reasons shape implementation success. The report also provides examples of good practice that practising managers use to improve the implementation of new management practices in their own organisations. • Presents an original research-based study that explores the reasons why organisations adopt new management practices (e.g. balanced scorecard and programme/project management offices) • Links the reasons for adoption with the success of implementation • Provides examples of good practice that can improve the implementation of new management practices in organisations

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