digital-branding

Download Book Digital Branding in PDF format. You can Read Online Digital Branding here in PDF, EPUB, Mobi or Docx formats.

Improving University Reputation Through Academic Digital Branding

Author : Del Pino, Ariana Daniela
ISBN : 9781799849315
Genre : Education
File Size : 51. 19 MB
Format : PDF, ePub
Download : 301
Read : 780

Get This Book


As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Innovations In Digital Branding And Content Marketing

Author : Das, Subhankar
ISBN : 9781799844211
Genre : Business & Economics
File Size : 24. 5 MB
Format : PDF, ePub
Download : 425
Read : 1099

Get This Book


In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Digital Branding

Author : Daniel Rowles
ISBN : 9780749481681
Genre : Business & Economics
File Size : 43. 13 MB
Format : PDF, Docs
Download : 663
Read : 1062

Get This Book


Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

Digital Branding A Phenomenon Empowered By The Internet And The Rising Importance Of Social Media

Author : Amelie Lorenzen
ISBN : 9783656348030
Genre : Business & Economics
File Size : 52. 9 MB
Format : PDF, Kindle
Download : 678
Read : 1204

Get This Book


Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,2, Maastricht University (University College Maastricht), language: English, abstract: The Internet has revolutionized the world in many ways. Recently, it seems that both people and organizations have gone all digital. This paper shall give an explanation of Reitkopf’s statement on marketing by investigating to what extent the Internet has affected the world of corporate branding and elaborating on advantages and pitfalls of this medium. Arguably, digital branding can be a highly valuable online marketing tool if, and only if, an organization wins the challenge to understand its customers, to successfully establish a positive customer-brand relationship, and to have a comparative advantage over its online competitors. The structure of this paper his threefold. In the first part, it will derive implications of the Internet and social media on branding in general by elucidating advantages and disadvantages of the digital world. Secondly, the essay will focus on a specific aspect of the so-called I-branding (Simmons,2007), namely co-creation of brands. Lastly, a case study of the sports brand Nike will further clarify the meaning of I-branding and will provide examples for the advantages and disadvantages mentioned in the first part.

Digital Branding Fever

Author : Athanasios Poulis
ISBN : 1947098829
Genre : Business & Economics
File Size : 34. 99 MB
Format : PDF, Kindle
Download : 593
Read : 579

Get This Book


Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. That's the only way to succeed! It is extremely important to understand the meaning and the value of the brand for each target audience in order to develop an effective digital marketing mix. Of course, the value of the brand for a web-based company may have heightened importance because of the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding is the creation and development of communications strategies, specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! As we learn more about branding and its tie to growing a known product, the answer to whether we should brand is simple. If we want to create a niche and dominate it, we need to shape that niche, to define it, and to use several different approaches. In this book, we will analyze those approaches and create together step by step your digital branding strategy and give your consumers an unforgettable experience.

Digital Marketing Fundamentals

Author : Marjolein Visser
ISBN : 9781000035322
Genre : Business & Economics
File Size : 20. 47 MB
Format : PDF
Download : 926
Read : 312

Get This Book


Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Digital Marketing

Author : Ira Kaufman
ISBN : 9781317999751
Genre : Business & Economics
File Size : 45. 75 MB
Format : PDF, ePub, Docs
Download : 109
Read : 264

Get This Book


Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected]

The Art Of Digital Branding

Author : Ian Cocoran
ISBN : 9781581154887
Genre : Business & Economics
File Size : 29. 68 MB
Format : PDF, Docs
Download : 951
Read : 1055

Get This Book


Incorporating real-life examples of good and bad online branding, a timely guide explains how to establish a brand on the Internet as part of a business building a Web presence, offers guidelines on how to apply traditional branding principles and techniques to the online world, and discusses the entire range of site content, from menu formats to maximizing functionality.

Digital Marketing Essentials You Always Wanted To Know

Author : Vibrant Publishers
ISBN : 9781949395426
Genre : Business & Economics
File Size : 76. 33 MB
Format : PDF, ePub
Download : 680
Read : 671

Get This Book


The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.

Digital Marketing

Author : Riley Reive
ISBN : 1545540780
Genre :
File Size : 41. 27 MB
Format : PDF, Docs
Download : 697
Read : 1105

Get This Book


DIGITAL MARKETING 5 BUSINESS BOOKS + 2 FREE BONUS BOOKS INCLUDED! Click Add To Cart Now! Do You Want to Become An Expert Of Digital Marketing? Get this Book and Follow My Step by Step Explanations! This Business Bundle Contains: YOUR IDEAS FOR BUSINESS BLUEPRINT Learn a scientific method to discover market demands and give people what they are willing to pay for (new creative ideas for a business) YOUR BRANDING BLUEPRINT Online Branding: Imprint now your brand into your customer's minds, even with no experience! YOUR BLOG BLUEPRINT The ultimate secrets of successful blogs explained step by step, and how to turn them into big profits YOUR ONLINE MARKETING BLUEPRINT How I turned $0 into $7294 in 13 days (+2 BONUS BOOKS: The 9 deadly mistakes - The ultimate mind-set) | Scale up your online business | YOUR FACEBOOK ADVERTISING BLUEPRINT Crack the Facebook Ad code with an easy-to-implement Facebook marketing plan that really works and reach 4000 potential customers every month (Facebook Ads) YOUR IDEAS FOR BUSINESS BLUEPRINT Would like to know exactly what the people want and, more than that, what are they willing to pay for? No mistakes or misunderstandings No ideas that are only profitable in your own mind After reading this book, you will be able to: Find the best ideas on Google to market with Find the best ideas on Facebook to advertise with YOUR BRANDING BLUEPRINT Be memorable and get recognised as the expert in the overcrowded market No lowering your prices like your competitors do! No depending on luck! No using paid advertising to build your brand and looking like another annoying salesperson! What really matters, if you want to increase your revenue, is how customers perceive you! I am going to reveal how to get stuck in people's minds, the only place that really matters! YOUR BLOG BLUEPRINT Get the profitable way to blog on almost any niche No need to be a professional writer No need to create plenty of articles No need to already be an authority/expert in that niche This book is for every person who wants to start a blog with the right steps to make money from it, as well as for people who want to get more concrete ideas to increase their profits from their blogs. YOUR ONLINE MARKETING BLUEPRINT This is not just another book by an "Internet marketing guru"that teaches you to "make money online." I discovered how 5% of online marketers create their passive incomes and now you will learn the method they use to market every product or service online, creating their 6 figures business machine... YOUR FACEBOOK ADVERTISING BLUEPRINT Are you looking for a powerful advertising system that brings you perfect and interested prospects for your business? Say no to spending a lot of money on your ads Say no to getting a puny 10 percent conversion Say no to slow advertising systems Facebook has the best profile system on the market. It tracks every behaviour, interest and everything each person likes and uses this information to deeply segment almost two billion people. CLICK ADD TO CART To Get Your Online Business Blueprint

Digital Marketing For Beginners 2021

Author : Michael Branding
ISBN : 9798713950705
Genre :
File Size : 77. 65 MB
Format : PDF, Docs
Download : 940
Read : 732

Get This Book


If you want to turn your online business into a money printing machine that generates over $10,000 a month, then keep reading! Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities offered by the internet. In fact, during the last year alone, online commerce has seen a growth of over 27% and this trend will not change very soon. However, even if the numbers look incredible, big brands and companies have not saturated the entire market yet. Why? Because they have still to shift their focus from old school tactics to powerful digital marketing strategies. This allows retailers and new entrepreneurs to take full advantage of users' attention, which is greatly underpriced at this moment. You have to act fast, because once big companies start to deploy large sums of money into the digital space, it will be almost impossible for the average Joe to start a profitable online business. This is why you need to start today, following the right strategies that teach you how to actually monetize your online presence. Here is what you will discover in this book: The 13 fundamental tools of digital marketing and how to use them to turn your business into a cash cow; The 4 secret strategies to increase sales and generate more revenue and how you can apply them for FREE! How to build your email list fast and monetize it from day one; The best social media platform to find leads for your business and how to automate the process. Hint: it is not what you think! The fundamental SEO techniques you must know to rank on Google and defeat your competitors for good; The secrets big companies use to monetize their presence on Facebook, Instagram, TikTok, Twitter, and LinkedIn and how you can use them too; The only strategy you need to create a successful online store that sells hundreds of products each day; The only profitable method you can use to promote your business if you are on a low budget; and much, much more! The beauty of digital marketing is that it can be done with little money. Being able to position yourself effectively is the best way to assure your business a long lasting success and this book will show you how to do it! Each strategy will be explained step by step with one goal in mind: monetization! It is time to turn their attention into sales! Click "Buy Now" and get this book today!

Digital Marketing For Beginners

Author : Michael Branding
ISBN : 1801698805
Genre :
File Size : 37. 99 MB
Format : PDF, Docs
Download : 855
Read : 879

Get This Book


★★55% OFF for Bookstores! LAST DAYS!★★ Your customers will never stop reading this digital marketing guide! Get it today!

Digital Marketing For Beginners Powerful Online Marketing And Social Media Marketing Strategies To Take Your Business To The Next Level Turn Follow

Author : Michael Branding
ISBN : 1801867496
Genre : Business & Economics
File Size : 67. 3 MB
Format : PDF, ePub, Docs
Download : 565
Read : 756

Get This Book


★★55% OFF for Bookstores! LAST DAYS!★★ If you want to generate 10,000$ a month with digital marketing, then keep reading! Your Customers will Never Stop to Use this Amazing Book! Entrepreneurs and influencers have finally discovered the power of digital marketing and having a profitable online business. In fact, during 2020, online stores have seen a growth of over 26% and this trend will keep on going for a very long time. However, even if the numbers look incredible, big brands and companies have not saturated the entire market yet. This allows retailers and new entrepreneurs just like you to take full advantage of users' attention, which is greatly underpriced at this moment. This is why you need to start today, having a clear strategy to monetize your audience. Here is what you will discover in this book: The 6 secret steps to every effective digital marketing plan and how you can use them to take your online business to the next level The only way to create an editorial plan that puts money into your pocket The KPIs used by the most successful online businesses to monitor results and increase sales A special tool to automate lead generation and leverage artificial intelligence to increase sales A detailed step by step guide to Facebook Ads and Google Ads and how you can combine them to put even more money into your pocket and much, much more! The beauty of digital marketing is that it can be done with little money. Being able to position yourself effectively is the best way to assure your business a long lasting success and this book will show you how to do it! This is the best time to start focusing on an online business, as people are spending more time than ever on their phones. It is time to turn their attention into sales! Buy Now and Let Your Customers Become Addicted to this Awesome Book!

Digital Marketing

Author : Michael Branding
ISBN : 1801867399
Genre :
File Size : 66. 62 MB
Format : PDF, ePub, Docs
Download : 711
Read : 704

Get This Book


★★55% OFF for Bookstores! LAST DAYS!★★ Your customers will love this complete digital marketing guide!

Multilingual Digital Marketing

Author : Maria Johnsen
ISBN : 9781542831994
Genre : Business & Economics
File Size : 60. 13 MB
Format : PDF, Docs
Download : 287
Read : 938

Get This Book


For any online business that can sell its products globally, multilingual digital marketing will be a big part of their marketing and selling efforts. In 21st century the push to expand into new areas of the world will increase as the competition tightens. For businesses that are currently struggling because of the competition found in their home languages, it means an opening of new, large areas of interested customers who speak different languages. By tapping into new markets, a business may see its customer base skyrocket depending on how well they can advertise their products into these areas. There are several advantages that multilingual marketing offers businesses that are seeking new customers from parts of the world that speak a different language. The challenges are present, such as effective translation that appears natural, but the potential in 2017 is considerable. The first and foremost benefit is that your product is being introduced to an entirely new audience. If what you offer is unique, then you have a considerable opportunity to expand your business with little to no direct competition. However, even if you are marketing familiar products, you are most often facing less competition which makes it easier to sell. In previous editions one discussed about ecommerce and market leadership. In the fifth edition you will be taken to a new journey in online marketing from creating a successful business plan, sales strategies, multilingual website design, marketing strategies in foreign countries, multilingual social media marketing for businesses, politicians and celebrities and share of wallet strategies.

Online Marketing

Author : Michael Branding
ISBN : 1801867372
Genre :
File Size : 26. 67 MB
Format : PDF, Kindle
Download : 950
Read : 205

Get This Book


★★55% OFF for Bookstores! LAST DAYS!★★ Your customers will love this online marketing guide!

Digital Marketing

Author : Vandana Ahuja
ISBN : 0199455449
Genre : Internet marketing
File Size : 33. 85 MB
Format : PDF
Download : 299
Read : 811

Get This Book


Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into four sections. The first section, Marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of theonline consumer followed by CRM strategies that organizations can use withthe help of the digital medium to retain and grow customer relationship. The second section, Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. The third section, Online Tools for Marketing,deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. Finally, the fourth section, The Contemporary Digital Revolution, deals with the world of online co-creation communities and offers in-depthdiscussion on Facebook marketing in addition to other Web-based tools for marketing. Numerous examples, exhibits, case studies, and illustrations have been included to help students assimilate the concepts better. Each chapter contains a set of concept review questions and critical thinking questions to test the knowledge gained. A section on practicing digital marketing at the endof every chapter attempts to take the student to the real-world scenario.

Conquer Digital Marketing

Author : Nabeel Ahmad
ISBN : 9798584898687
Genre : Business & Economics
File Size : 88. 38 MB
Format : PDF
Download : 888
Read : 1206

Get This Book


Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps, work from computers and connect to one another via social media. With this evolution has come the digital marketing revolution, and how we consume marketing has changed forever. Nabeel Ahmad is a digital marketing savant and is regarded as one of the top authorities in the marketing industry. He has built up a digital media empire and has been recognised as one of the top marketing experts in the world by International Business Times. In this once in a lifetime opportunity, the award-winning CEO of Skyray Ventures will offer us a glimpse into his mind as he educates us on the world of digital marketing. He will reveal the techniques he used to build his business empire and will teach you how you can take your business to the next level with relevant and engaging marketing. In this book, Nabeel will demystify the obscure world of digital marketing, explaining modern marketing trends and practices, teaching you how to use your own unique selling points to promote your business and how to reach the right customers. His 8-tactic program will guide you through the process of beginning your digital journey, from pitching to blogging, influencer marketing to affiliate marketing, he will impart his wisdom upon you to ensure you can achieve the success you deserve.

Digital Marketing

Author : Godfrey Parkin
ISBN : 1847734871
Genre : Business & Economics
File Size : 65. 27 MB
Format : PDF, Kindle
Download : 249
Read : 1197

Get This Book


The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing: Strategies for Online Success clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.

Value Creation And Branding In Television S Digital Age

Author : Timothy M. Todreas
ISBN : 1567202721
Genre : Business & Economics
File Size : 79. 17 MB
Format : PDF, Kindle
Download : 675
Read : 804

Get This Book


Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. This book provides detailed historical data, financial, models and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.

Top Download:

Best Books