environmental advertising in china and the usa the desire to go green routledge studies in environmental communication and media

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Environmental Advertising In China And The Usa

Author : Xinghua Li
ISBN : 9781317753346
Genre : Business & Economics
File Size : 79. 96 MB
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environmental Pollution And The Media

Author : Glenn D. Hook
ISBN : 9781351773010
Genre : Social Science
File Size : 83. 85 MB
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This book offers a theoretically informed empirical investigation of national media reporting and political discourse on environmental issues in Australia, China and Japan. It illuminates the risks, harms and responsibilities associated with climate change through an analysis of pollution, adopting an interdisciplinary approach drawing on both the social sciences and humanities. A particular strength of the work is the detailed analysis of the data using a range of both quantitative and qualitative techniques, enabling the authors to reveal in rich and compelling detail the complex relationship between risk and responsibility in the climate change discourse. The case studies of Australia, China and Japan are set in the current literature as well as in the historical context of climate change in these three countries. The analysis of the media discourse on the Great Barrier Reef in Australia demonstrates how the mining of coal for overseas markets has led to devastating harm to the life of the reef. A critical discussion of the Chinese documentary, Under the Dome, shows how this medium has played a crucial role in building awareness of the harm from atmospheric pollution among the citizens, shaping attitudes and promoting action. The first case study of Japan elucidates how cross-border atmospheric pollution from China forges a chain of responsibility for responding to climate change, running from the state to society. The other case study of Japan demonstrates how ‘smart cities’ have emerged as a way to mitigate the risks and harms of climate change. The Conclusion draws together the similarities and differences in how climate change is addressed in the three countries. In all, Environmental Pollution and the Media: Political Discourses of Risk and Responsibility in Australia, China and Japan uncovers the dynamics of the triadic relationship among risk, harm and climate change in Australia, China and Japan. By so doing, the book makes an original and timely contribution to understanding comparative media, discourse and political debates on climate change.

Participatory Networks And The Environment

Author : Fadia Hasan
ISBN : 9781315306216
Genre : Business & Economics
File Size : 78. 29 MB
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Seeking innovative answers to global sustainability challenges has become an urgent need with the onslaught of environmental and ecological degradation that surrounds us today. More than ever, there is a need to carve new ways for citizens and different industries and institutions to unite – to cooperate, communicate and collaborate to address growing global sustainability concerns. This book examines one such global collaboration called The BGreen Project (BGreen): a transnational participatory action research project that spans the United States and Bangladesh with the aim of addressing environmental issues via academic–community engagement. By analysing and unpacking the architecture of BGreen, Hasan teases out the key factors that are required for the continued momentum of environmentally focused, academic–community partnership projects in order to present a workable model that could be applied elsewhere. This model is based around a unique conceptual framework developed by the author – “transnational participatory networks” – which is drawn from participatory action research and actor network theory, with the specific aim of addressing the common challenge of building evolving, stable and sustainable networks. This book will be of great interest to students and scholars of environmental communication, citizen participation, environmental politics, environmental sociology and sustainable development.

Climate Change And Post Political Communication

Author : Philip Hammond
ISBN : 9781317678885
Genre : Political Science
File Size : 30. 72 MB
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For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.

Environmental Advertising In China And The Usa

Author : Xinghua Li
ISBN : 041574413X
Genre : Business & Economics
File Size : 46. 84 MB
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Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US. As the world's two largest consumer economies, China and the US both face intense environmental problems due to their rising consumption of goods, waste production and demand for natural resources. Since its inception in the US in the late 1980s, green consumerism has been widely hailed by marketers as an efficient solution to environmental problems. Upon its introduction to China in the 1990s, academics and the government also embraced the idea and aligned it with the official rhetoric of "building a harmonious society." However, the Chinese consumers are slow to warm up to eco-friendly products. To the current day, hybrid cars are praised and not purchased; organic foods are distrusted and shunned and eco-fashion does not feature in designer studios. By comparing green advertisements from China and the US, this book addresses the different notions of "green", the types of desire that motivate green consumption and how they are shaped by ideological, cultural, and historical differences. Applying a combination of semiotic, rhetorical, and psychoanalytic methods, the book analyses the underlying structures of desire in green advertising and examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China. Using case studies from eco-fashion, organic food, green home products, and hybrid cars; the chosen examples correspond to what the Chinese consider as the four basic human needs: "yi, shi, zhu, xing" (clothing, food, shelter, and transportation). Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of consumerism in the global spread of Western ideologies and explores the possibilities for local consumers to resist transnational corporations' hegemony in the environmental movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Gale Directory Of Publications And Broadcast Media

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ISBN : UOM:39015064843454
Genre : American newspapers
File Size : 42. 13 MB
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Identifies specific print and broadcast sources of news and advertising for trade, business, labor, and professionals. Arrangement is geographic with a thumbnail description of each local market. Indexes are classified (by format and subject matter) and alphabetical (by name and keyword).

Media Asia

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ISBN : UCSD:31822022936041
Genre : Mass media
File Size : 44. 32 MB
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Subject Guide To Books In Print

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ISBN : STANFORD:36105025888517
Genre : American literature
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Forthcoming Books

Author : R.R. Bowker Company. Department of Bibliography
ISBN : 00158119
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Books In Print 2009 2010

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ISBN : 0835250199
Genre : Publishers' catalogs
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