essentials of strategic management 5th edition

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Essentials Of Strategic Management

Author : Charles W. L. Hill
ISBN : 9781111525194
Genre : Business & Economics
File Size : 57. 51 MB
Format : PDF, ePub
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Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Marketing Management 5th Edition

Author : Alexander Chernev
ISBN : 0982512643
Genre : Business & Economics
File Size : 84. 77 MB
Format : PDF
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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Essentials Of Management

Author : Harold Koontz
ISBN : 007062030X
Genre : Management
File Size : 49. 75 MB
Format : PDF, Kindle
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Essentials Of Strategic Management

Author : J. David Hunger
ISBN : 0201421860
Genre : Case method
File Size : 76. 85 MB
Format : PDF, Kindle
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This text gives a concise presentation of key concepts and theories of strategic management. Examples are cited from a wide range of businesses, as well as from different management levels. The book is designed to allow lecturers to cover strategy theory quickly and then move on to analysis.

Hospital Administration And Human Resource Management 5th Ed

Author : Sharma & Goyal
ISBN : 9788120339873
Genre :
File Size : 38. 14 MB
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Global Strategic Management

Author : Jedrzej George Frynas
ISBN : 9780199543939
Genre : Business & Economics
File Size : 76. 73 MB
Format : PDF
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Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives thestudent a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies. Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added. A fifth part oninnovation has been introduced to clearly outline the importance of this area to global strategy. A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to checktheir understanding and think around the subject. The text is also supported by an Online Resource Centre, which has been fully updated to compliment the new edition of the text.

Sports Marketing

Author : Matthew D. Shank
ISBN : 9781317743453
Genre : Business & Economics
File Size : 74. 83 MB
Format : PDF, Docs
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Global Strategic Management

Author : Heidi Vernon
ISBN : 0471617881
Genre : Business & Economics
File Size : 42. 92 MB
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Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015046439421
Genre : American literature
File Size : 67. 78 MB
Format : PDF, ePub, Mobi
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The Systems Thinking Approach To Strategic Planning And Management

Author : Stephen Haines
ISBN : 1420025694
Genre : Business & Economics
File Size : 49. 96 MB
Format : PDF
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Easy-to-follow and understand, The Systems Thinking Approach to Strategic Planning and Management presents the first practical application of "systems thinking", a concept first introduced by Peter Senge in the Fifth Discipline as a new, better and elegantly simple A-B-C approach to strategic management, planning, and change. It provides a unique Systems Thinking ApproachÔ that places equal emphasis on planning, strategies, and change management processes in support of customer satisfaction.

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