explorations in critical studies of advertising

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Explorations In Critical Studies Of Advertising

Author : James F. Hamilton
ISBN : 9781317232971
Genre : Social Science
File Size : 87. 89 MB
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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

The Advertising Handbook

Author : Jonathan Hardy
ISBN : 9781317192275
Genre : Business & Economics
File Size : 58. 65 MB
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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Critical Discourse Analysis Of Chinese Advertisement

Author : Chong Wang
ISBN : 9789811046216
Genre : Language Arts & Disciplines
File Size : 60. 57 MB
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This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

Advertising Theory

Author : Shelly Rodgers
ISBN : 9781136514869
Genre : Business & Economics
File Size : 73. 32 MB
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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

Advertising

Author : Liz McFall
ISBN : 0761942548
Genre : Business & Economics
File Size : 26. 47 MB
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

Explorations In Classical Sociological Theory

Author : Kenneth Allan
ISBN : 9781412978125
Genre : Social Science
File Size : 84. 11 MB
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Explorations in Classical Sociological Theory: Seeing the Social World, Second Edition is an undergraduate sociological theory textbook that introduces the student to the major classical theorists, including Marx, Spencer, Durkheim, Weber, Simmel, Mead, Schutz, Gilman, and Du Bois. The theorists were chosen for the diversity of their perspectives as well as their ability to introduce the student to contemporary theory. Kenneth Allan uses a lively informative writing style to engage the students in the eras of social change that spawned the major sociological theories and then applies them to the current era, which also is experiencing major social change. Features and benefits: · The book includes a glossary of terms. Each of the theorist’s important concepts are highlighted in the text and clear definitions provided in the glossary. This feature is particularly important because theory is made up of terms and concepts and without the use of a glossary, it is very easy for the undergraduate theory student to lose track of the terms and meanings. · While the book is organized primarily around the individual theorist’s perspective, a categorical scheme is also provided so the student can roughly situate the theorists and decide for themselves some of sociology’s big questions. The scheme provided in the book is not the one usually used by textbooks. The more commonly used scheme (conflict, functional, interaction) hides some really important questions that the student needs to consider (for example, is society an object or does it exist only through interpretations?). · The book provides an appendix with complete definitions of most of sociology’s major "perspectives" e.g., critical theory (including feminism, race, and queer theory, postmodernism, and so on), exchange theory, rational choice theory, dramaturgy, ethnomethodology, structuration, network theory, ecological theory, social phenomenology, and so on. · The book introduces the power and poetry of theory by extensive use of original source material from the theorists writings.

Street Smarts And Critical Theory

Author : Thomas McLaughlin
ISBN : 0299151700
Genre : Literary Criticism
File Size : 68. 32 MB
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Like academic theorists, who are trained in a tradition of philosophical and political skepticism that challenges all orthodoxies, the vernacular theorists McLaughlin identifies display a lively and healthy alertness to contradiction and propaganda. They are not passive victims of ideology but active questioners of the belief systems that have power over their lives. Their theoretical work arises from the circumstances they confront on the job, in the family, in popular culture. And their questioning of established institutions, McLaughlin contends, is essential and healthy, for it clarifies the purpose and strategies of institutions and justifies the existence of cultural practices.

Explorations In New Cinema History

Author : Richard Maltby
ISBN : 9781444396409
Genre : Performing Arts
File Size : 36. 32 MB
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Explorations in New Cinema History brings together cutting-edge research by the leading scholars in the field to identify new approaches to writing and understanding the social and cultural history of cinema, focusing on cinema’s audiences, the experience of cinema, and the cinema as a site of social and cultural exchange. Includes contributions from Robert Allen, Annette Kuhn, John Sedwick, Mark Jancovich, Peter Sanfield, and Kathryn Fuller-Seeley among others Develops the original argument that the social history of cinema-going and of the experience of cinema should take precedence over production- and text-based analyses Explores the cinema as a site of social and cultural exchange, including patterns of popularity and taste, the role of individual movie theatres in creating and sustaining their audiences, and the commercial, political and legal aspects of film exhibition and distribution Prompts readers to reassess their understanding of key periods of cinema history, opening up cinema studies to long-overdue conversations with other disciplines in the humanities and social sciences Presents rigorous empirical research, drawing on digital technology and geospatial information systems to provide illuminating insights in to the uses of cinema

Explorations In Ethnic Studies

Author :
ISBN : UCSC:32106013969446
Genre : Ethnic groups
File Size : 37. 43 MB
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Advertising And Identity In Europe

Author : Jackie Cannon
ISBN : 9781841500379
Genre : Language Arts & Disciplines
File Size : 32. 14 MB
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With examples from Scandinavia to the Iberian Peninsula, this is a structured assessment of the impact of advertising, in terms of culture and in terms of business, across the national boundaries of Europe.

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