fading-ads-of-detroit

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Across Detroit, fleeting symbols of the past hide in plain sight, behind weeds and under veneers of paint. Demolishing a vacant building among empty storefronts on the west side uncovered the telltale gold and green of a Vernors Ginger Ale sign, preserved almost as vibrantly as the artist intended. In faded red, white and blue, Mac-O-Lac Paint makes an expired pitch to passersby on Gratiot near Eastern Market. On the east side, Mohawk Rock and Rye still declares itself the "World's Finest!" Carhartt, Stroh's and Faygo appear in odd, deserted places. Detroit Free Press journalist Robert Allen sifts through these advertising fossils, exposing the gripping stories connected to the Motor City's historic rises, falls and eccentricities.

The fading advertisements on the walls of Birmingham's buildings paint an illuminating picture of the men and women who built an industrial boomtown in the first half of the twentieth century. Advertising expert, artist and writer Charles Buchanan unravels the mysteries behind Birmingham's ghost signs to reveal glimpses of the past now hidden in plain sight. Featuring stunning color photography by Birmingham native Jonathan Purvis.

Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery's dissolution. A recently restored downtown sign reminds passersby of the John Ernst Café, a once-beloved German eatery. In West Allis, Sealtest makes an expired pitch for its ice cream. On the northwest side of the city, a sign for Roundy's Foods stands as tall, bright and clear as the day it first went up. Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City's past.

Hidden down alleyways, on street corners or on the bricks above the cityscape, Cincinnati's fading advertisements hide in plain sight. These ghost signs still tout their wares and services, remnants of a bygone era. Each sign has a vivid story behind it unique to its era, product and craftsmanship. "Wall dogs" like sign artist Gus Holthaus left their marks on the city. A sign for the Beehive, the club and restaurant at the top of the arena, reminds residents of Cincinnati's pro hockey team, the Stingers. Not many can remember "the Other Place," but a hand-painted advertisement still adorns a city wall. Join author and photographer Ronny Salerno for a tour of Cincinnati's vanishing signs and their intriguing history.

New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life. They weave together the city’s unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them — the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. Experience the ads — shot with vintage Kodachrome film — and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens.

Vols. for 1977- include photographs selected from entries submitted to the 34th- annual Pictures of the Year Competition.

Vols. for 1970-71 includes manufacturers' catalogs.

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