finding betty crocker

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Finding Betty Crocker

Author : Susan Marks
ISBN : 1439104018
Genre : Cooking
File Size : 77. 98 MB
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IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.

Finding Betty Crocker

Author : Amy Alexander
ISBN : 1070933635
Genre :
File Size : 82. 17 MB
Format : PDF
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Fictional branding bombshell gets a voice, and describes what she does, thinks and says away--and in--the hot kitchen, with a poetic flair. She's a frustrated figurehead, a nurturing nobody, a staple to society. What if she kills this version of herself and becomes real? What happens in the kitchen stays in the kitchen.

Betty Crocker S Healthy Home Cooking

Author : Betty Crocker
ISBN : 1579545815
Genre : Cooking
File Size : 40. 23 MB
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Learn lifestyle choices, such as exercise, that can be tailored to your specific needs and the steps to take to minimize the possibility of certain medical problems, such as heart disease.

Visual Communication Design

Author : Meredith Davis
ISBN : 9781350031838
Genre : Design
File Size : 45. 37 MB
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Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Betty Crocker Whole Grains

Author : Betty Crocker
ISBN : 9780544177727
Genre : Cooking
File Size : 31. 40 MB
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With this cookbook, the experts at Betty Crocker make it easy for you to include the goodness of whole grains in your family’s favorite meals. You’ll discover 140 delicious whole grain recipes for every meal of the day—including on-the-go snacks, convenient slow-cooker recipes, and super-fast 30-minute dishes—plus cooking tips and information on the different kinds of whole grains available, authoritative advice on the health benefits of whole grains, and 50 beautiful color photos.

Chop Suey Usa

Author : Yong Chen
ISBN : 9780231538169
Genre : Social Science
File Size : 34. 1 MB
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American diners began to flock to Chinese restaurants more than a century ago, making Chinese food the first mass-consumed cuisine in the United States. By 1980, it had become the country's most popular ethnic cuisine. Chop Suey, USA offers the first comprehensive interpretation of the rise of Chinese food, revealing the forces that made it ubiquitous in the American gastronomic landscape and turned the country into an empire of consumption. Engineered by a politically disenfranchised, numerically small, and economically exploited group, Chinese food's tour de America is an epic story of global cultural encounter. It reflects not only changes in taste but also a growing appetite for a more leisurely lifestyle. Americans fell in love with Chinese food not because of its gastronomic excellence but because of its affordability and convenience, which is why they preferred the quick and simple dishes of China while shunning its haute cuisine. Epitomized by chop suey, American Chinese food was a forerunner of McDonald's, democratizing the once-exclusive dining-out experience for such groups as marginalized Anglos, African Americans, and Jews. The rise of Chinese food is also a classic American story of immigrant entrepreneurship and perseverance. Barred from many occupations, Chinese Americans successfully turned Chinese food from a despised cuisine into a dominant force in the restaurant market, creating a critical lifeline for their community. Chinese American restaurant workers developed the concept of the open kitchen and popularized the practice of home delivery. They streamlined certain Chinese dishes, such as chop suey and egg foo young, turning them into nationally recognized brand names.

Betty Crocker S Good And Easy Cookbook

Author : Betty Crocker Editors
ISBN : 0553132911
Genre :
File Size : 37. 13 MB
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Betty Crocker comes to the rescue of everyone who has ever despaired of finding the time for a real dinner! These 350 welcome recipes really are good and easy, providing terrific new ideas and streamlined favorites for every kind of cook. 150 color photos.

Betty Crocker S Starting Out

Author : Betty Crocker
ISBN : 0553105280
Genre : Cooking
File Size : 29. 94 MB
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From Betty Crocker To Feminist Food Studies

Author : Arlene Voski Avakian
ISBN : 1558495118
Genre : Cooking
File Size : 37. 17 MB
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Sheds light on the history of food, cooking, and eating. This collection of essays investigates the connections between food studies and women's studies. From women in colonial India to Armenian American feminists, these essays show how food has served as a means to assert independence and personal identity.

Food

Author :
ISBN : WISC:89109251264
Genre : Food
File Size : 52. 81 MB
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