identity designed

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Identity Designed

Author : David Airey
ISBN : 9781631595943
Genre : Design
File Size : 51. 14 MB
Format : PDF, Kindle
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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Masters Of Design Logos Identity

Author : Sean Adams
ISBN : 9781616736088
Genre : Design
File Size : 55. 29 MB
Format : PDF, ePub
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Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.

Ready Player Two

Author : Shira Chess
ISBN : 9781452954998
Genre : Games & Activities
File Size : 35. 67 MB
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Cultural stereotypes to the contrary, approximately half of all video game players are now women. A subculture once dominated by men, video games have become a form of entertainment composed of gender binaries. Supported by games such as Diner Dash, Mystery Case Files, Wii Fit, and Kim Kardashian: Hollywood—which are all specifically marketed toward women—the gamer industry is now a major part of imagining what femininity should look like. In Ready Player Two, media critic Shira Chess uses the concept of “Player Two”—the industry idealization of the female gamer—to examine the assumptions implicit in video games designed for women and how they have impacted gaming culture and the larger society. With Player Two, the video game industry has designed specifically for the feminine ideal: she is white, middle class, heterosexual, cis-gendered, and abled. Drawing on categories from time management and caregiving to social networking, consumption, and bodies, Chess examines how games have been engineered to shape normative ideas about women and leisure. Ready Player Two presents important arguments about how gamers and game developers must change their thinking about both women and games to produce better games, better audiences, and better industry practices. Ultimately, this book offers vital prescriptions for how one of our most powerful entertainment industries must evolve its ideas of women.

Reading Graphic Design In Cultural Context

Author : Grace Lees-Maffei
ISBN : 9780857858023
Genre : Design
File Size : 66. 73 MB
Format : PDF, ePub
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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Masters Of Design

Author : Sean Adams
ISBN : 1592534414
Genre : Design
File Size : 88. 98 MB
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Profiles twenty domestic and international designers from both large and small firms, highlighting approximately ten to fifteen projects for each designer.

C Id

Author : Emily King
ISBN : 1856694089
Genre : Business & Economics
File Size : 77. 78 MB
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Survey of the thirty best recent design work for cultural clients, including galleries, museums, theatres and auditoriums. The focus is on new identities and their application, as well as smaller design solutions as gallery guides, promotional programmes, exhibition catalogues, theatre programmes, branded merchandising, websites, signage systems and temporary exhibition design.

Logo Design Love

Author : David Airey
ISBN : 9780133812794
Genre : Art
File Size : 51. 74 MB
Format : PDF, Mobi
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Communication Design

Author : Derek Yates
ISBN : 9781474239257
Genre : Design
File Size : 90. 68 MB
Format : PDF, ePub
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The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

Self Fashioning And Assumptions Of Identity In Medieval And Early Modern Iberia

Author :
ISBN : 9789004291003
Genre : History
File Size : 58. 36 MB
Format : PDF
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In Self-Fashioning and Assumptions of Identity in Medieval and Early Modern Iberia, chapter authors assert the applicability of Stephen Greenblatt's self-fashioning theory, originally framed within Elizabethan England, to medieval and early modern Iberia in the fourteenth, fifteenth, and sixteenth centuries.

Light Shining In A Dark Place

Author : Jeff Sellars
ISBN : 9781630875831
Genre : Religion
File Size : 50. 20 MB
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In Light Shining in a Dark Place, Jeff Sellars has drawn together more than a dozen scholars around the theme of discovering theology through the moving medium of film. The varied contributors in this collection explore, through their particular lenses, how theological ideas might be seen in and considered through one of the most popular of modern art forms. From subjects of sin, grace, and forgiveness to violence, science fiction/fantasy, and zombies, Light Shining in a Dark Place assists the theologically interested film viewer in tracing the light that might be found in the filmic arts back to the source of all lights. Contributors include: Bruce L. Edwards, J. Sage Elwell, Michael Leary, Peter Malone, Kevin C. Neece, Simon Oliver, Kim Paffenroth, J. Ryan Parker, Travis Prinzi, Megan J. Robinson, Scott Shiffer, James H. Thrall, and Alissa Wilkinson

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