if you re not first you re last sales strategies to dominate your market and beat your competition

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If You Re Not First You Re Last

Author : Grant Cardone
ISBN : 047064592X
Genre : Business & Economics
File Size : 21. 85 MB
Format : PDF, ePub
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During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

The Only Sales Guide You Ll Ever Need

Author : Anthony Iannarino
ISBN : 9780735211681
Genre : Business & Economics
File Size : 84. 21 MB
Format : PDF, ePub, Mobi
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The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work. From the Hardcover edition.

Wild Thinking

Author : Nick Liddell
ISBN : 9780749484514
Genre : Business & Economics
File Size : 36. 9 MB
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Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

Intellectual Property

Author : Gordon V. Smith
ISBN : 9780471669937
Genre : Law
File Size : 90. 49 MB
Format : PDF
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Companies are increasingly looking to their intellectual property(patents, trademarks, formulas, copyrights, brand names,distributions systems, etc.) as a profit center. As they try toextract more value from their holdings, some of which have beenleft dormant for years, many are looking beyond their own coreproducts to partnerships with outside industries. Now it its third edition, Intellectual Property: Licensing andJoint Venture Strategies provides the most up-to-date practicaltools for evaluating the investment aspects of licensing and jointventure decisions, and discusses the legal, tax, and accountingpractices and procedures related to such arrangements.

The Marketing Playbook

Author : John Zagula
ISBN : 9781440684975
Genre : Business & Economics
File Size : 47. 86 MB
Format : PDF, ePub, Mobi
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Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.

How To Build A Successful One Person Business

Author : Veltisezar B. Bautista
ISBN : 0931613094
Genre : Business & Economics
File Size : 78. 65 MB
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An alternate selection (October 1994 bulletin) of CONSERVATIVE BOOK CLUB. Featured in the BOTTOM LINE PERSONAL magazine, NATION'S BUSINESS (July 1994), & other magazines. Reveals how a company with a single employee (the owner), low overhead, & work with a network of subcontractors, distributors, wholesalers, & dealers can succeed in a myriad of business fields. Comments: "There are plenty of small business guides for entrepreneurs, but this has a different angle than most: it provides a formula for developing a one-person business which relies on no one else for accounting or successful operations...this is packed with some ideas not seen in similar-sounding titles."--MIDWEST BOOK REVIEW (THE BOOKWATCH). "This book may be the quintessence of 'How to Start a Successful Business' books of the '90s"--Jerry Buchanan, Publisher/Editor, INFO MARKETING REPORT. Features: *how to choose the right business *ideal one-person businesses *how to target a niche market &/or a general market *a 7-point successful formula for a solo operator *how the author, an award-winning entrepreneur, & others do it. Bookhaus Publishers, P.O. Box 3277, Farmington Hills, MI 48333-3277. Phone: 810-489-8640. Fax: 810-489-8155. Distributors: Publishers Group West, Quality Books, & Unique Books.

Bank Marketing

Author :
ISBN : NWU:35556019866375
Genre : Bank management
File Size : 70. 23 MB
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Get To Aha Discover Your Positioning Dna And Dominate Your Competition

Author : Andy Cunningham
ISBN : 9781260031218
Genre : Business & Economics
File Size : 88. 60 MB
Format : PDF, Kindle
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company—Who are we? And why do we matter?—before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement about your company’s role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did.

Building Material Retailer

Author :
ISBN : MINN:31951D004063409
Genre : Lumber trade
File Size : 27. 29 MB
Format : PDF, ePub
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Harvard Business Review

Author :
ISBN : STANFORD:36105113325257
Genre : Business
File Size : 31. 28 MB
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