influence the psychology of persuasion revised edition

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Influence: A Complete Summary! Influence, a classic book, written by Dr. Robert B. Cialdini, explains the psychology of persuasion. Though this book focuses on the persuasion tactics of marketing and sales organizations, the principles it puts forth apply to all persuasion situations. Influence tries to explain the psychology of why people say "yes" and gives practical guidelines on how to apply these findings in daily life situations. Dr. Cialdini received his graduate and postgraduate training from the University of North Carolina and Columbia University. He is considered to be one of the top experts in the field of the study of influence and persuasion. This book is a result of his thirty-five years of rigorous, evidence-based research. He even did a three-year long experiment in which he took on several roles to test his theories. His motivation for studying this behavior was that he had gotten tired of being taken advantage of everywhere he went. Dr. Cialdini relies on two main sources for his conclusions: social experiments and advice from compliance professionals. As a researcher, he used the participant observer approach and participated in the activity he wished to observe - as a potential employee or trainee. Drawing from his extensive research in the field of social psychology, this book explores six "rules of thumb," or principles, of persuasion. Although there are thousands of different tactics that compliance practitioners employ to produce an affirmative response, according to Cialdini, the majority fall within six basic categories which he terms "weapons of influence." Each of these categories is governed by a fundamental psychological principle that directs human behavior and forms the basis of a chapter in the book. Here Is A Preview Of What You Will Get: -A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Influence.

"Learn the six psychological secrets behind our powerful impulse to comply." - cover.

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

A practical guide to addressing the challenges managers face in implementing and enforcing new anti-bribery regulations The Bribery Act became the law of the land in July 2011. It abolished all existing U.K. anti-bribery laws and replaced them with a suite of new regulations decidedly different and more strenuous than what has come before. Under it companies found noncompliant will be open to billions in penalties and remediation costs, and managers will be open to prosecution if anyone associated with their company commits an offence covered by the act. As employees in nearly all departments will share responsibility for ensuring that adequate procedures are in place and enforced, there is a screaming need for practical, jargon-free guidance on the subject. This book fills that need. It arms managers and advisors with the knowledge and tools they need to implement, communicate and test controls and procedures that not only comply with but exceed the new anti-bribery requirements. It also offers priceless pointers on how to effectively react to bribery allegations if and when they occur. Packed with takeaway tips and checklists that put crucial information at readers' fingertips Written by a chartered accountant and compliance expert, the book offers practical steps managers should take to guarantee company compliance Describes best practices in anti-bribery and corruption compliance in all key business areas, including accounting, sales and marketing, management, legal, and internal auditing

A practical guide to addressing the challenges managers face in implementing and enforcing new anti-bribery regulations The Bribery Act became the law of the land in July 2011. It abolished all existing U.K. anti-bribery laws and replaced them with a suite of new regulations decidedly different and more strenuous than what has come before. Under it companies found noncompliant will be open to billions in penalties and remediation costs, and managers will be open to prosecution if anyone associated with their company commits an offence covered by the act. As employees in nearly all departments will share responsibility for ensuring that adequate procedures are in place and enforced, there is a screaming need for practical, jargon-free guidance on the subject. This book fills that need. It arms managers and advisors with the knowledge and tools they need to implement, communicate and test controls and procedures that not only comply with but exceed the new anti-bribery requirements. It also offers priceless pointers on how to effectively react to bribery allegations if and when they occur. Packed with takeaway tips and checklists that put crucial information at readers' fingertips Written by a chartered accountant and compliance expert, the book offers practical steps managers should take to guarantee company compliance Describes best practices in anti-bribery and corruption compliance in all key business areas, including accounting, sales and marketing, management, legal, and internal auditing

The state is often ascribed a special sort of authority, one that obliges citizens to obey its commands and entitles the state to enforce those commands through threats of violence. This book argues that this notion is a moral illusion: no one has ever possessed that sort of authority.

Wouldn't it be great if you could always get people to seethings your way? Now you can. You won't go far in business if you can't bring people round toyour way of thinking. Some people find it easy; the rest of us justneed a little help. How to Persuade and Influence Peoplereveals some of the most powerful influencing and persuasiontechniques known to man. This enhanced second edition contains newtools, new research, new case studies and plenty of practicalexercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker onthe psychology of persuasion. Thousands of people have benefitedfrom his advice. In this book, he maps out countless simple andmemorable persuasion techniques that can be applied to a wholerange of life's challenges. It's up to you to use them. How to Persuade and Influence People is a completelyrevised and updated edition of Life's a Game So Fix TheOdds.

Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.

Influence is a skill-set that everyone needs; yet the necessary techniques and fundamentals of exercising influence are rarely taught. In this revised edition of Exercising Influence, Kim Barnes draws on her thirty years of consulting, teaching and observation to demystify the process of influencing others. This vital resource teaches how to accomplish more with less effort. It shows readers how to create work, family, and community relationships that are more balanced and mutually rewarding, and to take charge of their lives in a powerful, ethical, and productive way. Exercising Influence uses a practical real-world model that will help readers discover how to: Develop effective influence behaviors and a strategic and tactical approach to influence Plan for influence by preparing, setting clear goals, implementing, and reviewing an influence opportunity Design and apply an approach to real-life situations Resolve problems and conflicts Create relationships that are more balanced and mutually rewarding Accomplish far more in their organization with less effort Take charge of their professional lives in a powerful, ethical, and productive way.

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