innovative solutions what designers need to know for today s emerging markets

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Innovative Solutions

Author : Apala Lahiri Chavan
ISBN : 1439810508
Genre : Technology & Engineering
File Size : 58. 44 MB
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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India, China, and other parts of the world. They take an in-depth look at user research methods in underserved communities, new tools such as ecosystems mapping to define the elements impacting innovation and design decisions, and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs, Nokia, Haier, Philips, Intel, and A Piece of Pie, but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman, Tapan Parikh, Ram Sehgal, Steve Portigal, Dmitry Volkov, and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations, the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets, it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets.

Understanding Your Users

Author : Kathy Baxter
ISBN : 9780128006092
Genre : Computers
File Size : 71. 45 MB
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This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Completely new and revised edition includes 30+% new content! Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products Includes all new case studies for each method from leaders in industry and academia

Innovative Solutions For Implementing Global Supply Chains In Emerging Markets

Author : Dwivedi, Ashish
ISBN : 9781466697966
Genre : Business & Economics
File Size : 27. 59 MB
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Advancements in the field of information technology have transformed the way businesses interact with each other and their customers. Businesses now require customized products and services to reflect their constantly changing environment, yet this results in cutting-edge products with relatively short lifecycles. Innovative Solutions for Implementing Global Supply Chains in Emerging Markets addresses the roles of knowledge management and information technology within emerging markets. This forward-thinking title explores the current trends in supply chain management, knowledge acquisition and transfer mechanisms among supply chain partners, and knowledge management paradigms. This book is an invaluable resource for researchers, business professionals and students, business analysts, and marketing professionals.

Business Advantage Advanced Student S Book With Dvd

Author : Martin Lisboa
ISBN : 9780521181846
Genre : Foreign Language Study
File Size : 49. 36 MB
Format : PDF, ePub
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An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Advanced level books include input from the following leading institutions and organisations: Alibaba, Dyson, Piaggio, and The Cambridge Judge Business School. The Student's Book comes with a free DVD of case studies.

Management And International Review

Author : David M. Brock
ISBN : 9783322909992
Genre : Business & Economics
File Size : 65. 37 MB
Format : PDF
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The major changes in strategy and structure in MNEs increasing levels of global integration, innovation by design, new network structures, outsourcing of major value-chain activities, E-commerce and the backlash against globalization. This special issue includes an overview of the integration-responsiveness framework.

Advertising In Developing And Emerging Countries

Author : Emmanuel C. Alozie
ISBN : 0566091747
Genre : Business & Economics
File Size : 40. 28 MB
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Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

Early Stage Investments In New Technology Based Firms

Author : Holger Ludewig
ISBN : 9783832412142
Genre : Business & Economics
File Size : 61. 29 MB
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Inhaltsangabe:Abstract: In recent years the issue of early stage investment in new technology based firms has drawn considerable attention. Its relevance emerges from the rise of high technology industries in the global economy. As competition in established, mature industries all over the world is ever increasing, the importance of keeping up and increasing the speed of innovation to ensure competitiveness of companies and national wealth is widely recognized. Innovation may concern products or processes. It refers to the development of new proprietary knowledge, i. e. technology, which is embodied in marketable products or services. In as far as the added private knowledge increases the utility of a product to the customers, it adds value. Unless the new features of a product are matched by competitors, a company may earn innovation rents. Thus proprietary knowledge attained through innovation is an important source of strategic advantage. In a competitive, dynamic market, however innovation rents are not sustainable. Competitors will attempt to match and exceed the innovation advantage. This may be achieved by imitation or by adding other or more innovative features. Whereas following the product life cycle model initial growth may be steep and rents may be high for the first mover, imitators competing on price and other rivals competing on innovations, may inflate the monopolistic power of the proprietary knowledge. Striving to maintain and increase market shares and profitability, companies thus have a strong incentive to keep innovating. For new technology-based firms the importance of proprietary knowledge is particularly pronounced. These start-ups operate in a hostile competitive environment, characterized by high uncertainty, offering the potential for rapid growth and high profits on the upside, but also the substantial threat of incurring deep losses on the downside. Whereas large companies generally possess a diversified product portfolio and a host of strategic assets, small companies will need to compete on a single new product or service and the determination of its management team. Politicians, worried by high unemployment and budget deficits, lately fell in love with the high-technology start-ups for their ability to create jobs and ensure future tax revenues. New technology-based firms are drivers of structural change in the economy in that they are among the first to enter new high growth potential industries. For [...]

Digital Front End In Wireless Communications And Broadcasting

Author : Fa-Long Luo
ISBN : 9781139499019
Genre : Technology & Engineering
File Size : 44. 64 MB
Format : PDF
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Covering everything from signal processing algorithms to integrated circuit design, this complete guide to digital front-end is invaluable for professional engineers and researchers in the fields of signal processing, wireless communication and circuit design. Showing how theory is translated into practical technology, it covers all the relevant standards and gives readers the ideal design methodology to manage a rapidly increasing range of applications. Step-by-step information for designing practical systems is provided, with a systematic presentation of theory, principles, algorithms, standards and implementation. Design trade-offs are also included, as are practical implementation examples from real-world systems. A broad range of topics is covered, including digital pre-distortion (DPD), digital up-conversion (DUC), digital down-conversion (DDC) and DC-offset calibration. Other important areas discussed are peak-to-average power ratio (PAPR) reduction, crest factor reduction (CFR), pulse-shaping, image rejection, digital mixing, delay/gain/imbalance compensation, error correction, noise-shaping, numerical controlled oscillator (NCO) and various diversity methods.

Nordic Co Operation Programme For Innovation And Business Policy 2014 2017

Author :
ISBN : 9789289327398
Genre :
File Size : 33. 34 MB
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The Nordic countries have a long history of cooperation, based on common values and a desire to attain results that promote a dynamic development of the region. Objectives include making it attractive to live, work and run businesses in the Nordic region, and strengthening the international competitiveness of the Nordic countries. The Nordic Co-operation Programme for Innovation and Business Policy is based on meeting some of the challenges that the Nordic region will face in the future.

Open Innovation

Author : Abbie Griffin
ISBN : 9781118770856
Genre : Business & Economics
File Size : 45. 87 MB
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A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.

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