international-business-strategy

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International Business Strategy In Complex Markets

Author : Hans Jansson
ISBN : 1839101814
Genre :
File Size : 66. 41 MB
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In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.This updated edition includes:* The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy* An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain* Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions* A methodology for analysing the institutional context of foreign local markets.Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.

The Strategy And Organization Of International Business

Author : Peter J. Buckley
ISBN : 9781349266401
Genre : Business & Economics
File Size : 47. 80 MB
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This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.

International Business Strategy In Emerging Country Markets

Author : Hans Jansson
ISBN : 1781008361
Genre : Business & Economics
File Size : 76. 60 MB
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The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.

International Business Strategic Management Of Multinationals

Author : Alan M. Rugman
ISBN : 0415247144
Genre : International business enterprises
File Size : 84. 86 MB
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This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of international political economy and on regional and national issues.

International Business Strategy

Author : Alain Verbeke
ISBN : 9781108488037
Genre : Business & Economics
File Size : 25. 58 MB
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"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"--

International Business Strategy

Author : Peter J Buckley
ISBN : 9781317906650
Genre : Business & Economics
File Size : 65. 38 MB
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With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.

The Oxford Handbook Of International Business Strategy

Author : Kamel Mellahi
ISBN : 9780198868378
Genre : Business & Economics
File Size : 63. 79 MB
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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

International Business Strategy And Cross Cultural Management

Author : Nicole F. Richter
ISBN : 1839108649
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File Size : 32. 4 MB
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This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features: A strong connection of theoretical foundations with illustrative case studies Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets A supplementary website that provides multiple materials for furthering readers' knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalisation and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

International Business Strategy And Cross Cultural Management

Author : Richter, Nicole F.
ISBN : 9781839108631
Genre : Business & Economics
File Size : 82. 51 MB
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This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.

International Strategy

Author : David Collis
ISBN : 9781405139687
Genre : Business & Economics
File Size : 81. 14 MB
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International Business Strategy

Author : S Raghunath
ISBN : 113754466X
Genre : Business & Economics
File Size : 74. 2 MB
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This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms.

International Marketing Strategy

Author : Frank Bradley
ISBN : 0133178927
Genre : Export marketing
File Size : 67. 9 MB
Format : PDF
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International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.

International Business

Author : S. Tamer Cavusgil
ISBN : 8131759237
Genre : Business & Economics
File Size : 24. 88 MB
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KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

International Marketing Rle International Business

Author : Colin Gilligan
ISBN : 0415752027
Genre : Business & Economics
File Size : 33. 77 MB
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

International Business Strategy

Author : Alain Verbeke
ISBN : 9781107355279
Genre : Business & Economics
File Size : 72. 14 MB
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Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

International Business Concept Environment And Strategy

Author : Sharan Vyuptakesh
ISBN : 8131732517
Genre :
File Size : 80. 47 MB
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International Business by Sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

Nafta Wto And Global Business Strategy

Author : Bradly J. Condon
ISBN : 1567205496
Genre : Business & Economics
File Size : 36. 11 MB
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Condon examines how NAFTA, WTO, and global business affect the major issues of our time, such as AIDS, global security, and illegal immigration. NAFTA and WTO interact in ways that can make or break a company's strategy. Business strategists must consider the impact of today's rules and how future developments will affect them. However, this book is about more than just business. The globalization of law and business affects the lives of everyone.

Cases In International Business Strategy

Author : Werner Ketelhöhn
ISBN : UCSD:31822020795167
Genre : Business & Economics
File Size : 79. 54 MB
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This supplement to the main text "International Business Strategy" includes a wide range of case studies illustrating the impact of current events, trends and environmental pressures on international markets.

Cooperative Strategies In International Business

Author : Farok J. Contractor
ISBN : UCSD:31822007567555
Genre : Business & Economics
File Size : 48. 94 MB
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International Marketing

Author : Colin Gilligan
ISBN : 9780415641135
Genre : Business & Economics
File Size : 53. 46 MB
Format : PDF
Download : 569
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

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