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Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies

Author : Hern ndez-Santaolalla, V¡ctor
ISBN : 9781799831204
Genre : Business & Economics
File Size : 52. 48 MB
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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium?s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.


Author : Robert Hershberger
ISBN : 9781305854840
Genre : Foreign Language Study
File Size : 23. 75 MB
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PLAZAS: LUGAR DE ENCUENTROS, 5th Edition, is a two- or three-semester introductory Spanish program designed to support and enhance your students' language learning experience. PLAZAS transports your students to a Spanish-speaking country or region for an authentic and personalized cultural language-learning experience. Culture is embedded into every page of PLAZAS, giving your students an appreciation of different cultural practices and perspectives. Thanks to an exclusive partnership with the National Geographic Society, the fifth edition facilitates multi-modal interactions with cultural information in new and revised sections. The program's pedagogy continues to be firmly rooted in the research of the National Standards for Foreign Language Learning, or the Five Cs--Communication, Cultures, Connections, Comparisons, and Communities. The new A explorar! section draws upon all five standards in an engaging manner while previewing the content of the lesson. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Film Marketing Into The Twenty First Century

Author : Nolwenn Mingant
ISBN : 9781838715779
Genre : Performing Arts
File Size : 77. 40 MB
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How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Architectural Draughtsmanship

Author : Enrique Castaño Perea
ISBN : 9783319588568
Genre : Technology & Engineering
File Size : 57. 4 MB
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This is the proceedings of the XVI International Congress of Graphic Design in Architecture, EGA 2016, held in Alcalá de Henares, Spain, in June 2016. About 200 professionals and researchers from 18 different countries attended the Congress. This book will be of interest to researchers in the field of architecture and Engineering. Topics discussed are Innovations in Architecture, graphic design and architecture, history and heritage among others.

Televisi?n Social Y Transmedia

Author : Lamelo Varela, Carles
ISBN : 9788491163701
Genre : Computers
File Size : 24. 7 MB
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La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Alfonso X El Sabio Cantigas De Loor

Author : Alfonso X. (Castilla, Rey)
ISBN : UOM:39015048374857
Genre : Music
File Size : 21. 43 MB
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This critical edition prepared for both performers and scholars presents a full modern transcription with the 13th century mensural notation in the original note and ligature shapes included above the stave.

Gran Diccionario Biling?e Norma

Author :
ISBN : 9580448809
Genre :
File Size : 35. 62 MB
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Author : University of Texas. Library. Latin American Collection
ISBN : UOM:39015082903553
Genre : Latin America
File Size : 69. 63 MB
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Author : Brian J. Dendle
ISBN : UOM:39015012935790
Genre : Literary Criticism
File Size : 50. 52 MB
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With the advances of Galdos scholarship over the last twenty years, the episodios are increasingly treated as works of fiction rather than as means of transmitting elementary historical facts to the ignorant; furthermore, characters' protestations are no longer always taken at face value. The present volume complements the previous study, Galdos: The Mature Thought, in which the twenty-six episodios written between 1898 and 1912 are examined in their ideological context.

A Pronouncing Dictionary Of The Spanish And English Languages Composed From The Spanish Dictionaries Of The Spanish Academy Terreros And Salv?

Author : Mariano Velázquez de la Cadena
ISBN : CHI:092026505
Genre :
File Size : 88. 9 MB
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Author : George E. Fay
ISBN : IND:30000117894067
Genre : Central America
File Size : 23. 9 MB
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A New Pronouncing Dictionary Of The Spanish And English Languages

Author : Edward Gray
ISBN : UOM:39015049808218
Genre : English language
File Size : 30. 12 MB
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La Am?rica Ilustrada

Author :
ISBN : UIUC:30112069295761
Genre : Latin America
File Size : 75. 33 MB
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Revista Mexicana De Estudios Antropol?gicos

Author :
ISBN : UTEXAS:059173018565025
Genre : Anthropology
File Size : 55. 66 MB
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Poema Del Cid

Author :
ISBN : STANFORD:36105045037152
Genre :
File Size : 22. 58 MB
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Arte Al D?a Internacional

Author :
ISBN : UTEXAS:059172139862200
Genre : Antiques
File Size : 61. 87 MB
Format : PDF
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The Philippine Review

Author : Gregorio Nieva
ISBN : CHI:13272594
Genre : Philippines
File Size : 75. 72 MB
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La Organizaci?n Social Entre Los Mayas Prehisp?nicos Coloniales Y Modernos

Author :
ISBN : UOM:39015056244646
Genre : Latin America
File Size : 52. 4 MB
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Ventana Abierta

Author :
ISBN : UCSC:32106020200231
Genre : American literature
File Size : 22. 84 MB
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Diccionario Enciclop?dico Abreviado

Author :
ISBN : UOM:39076005092494
Genre : Encyclopedias and dictionaries, Spanish
File Size : 76. 62 MB
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