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Coolbrands Around The World In 80 Brands

Author : Maarten Schäfer
ISBN : 9789490900007
Genre : Business & Economics
File Size : 53. 60 MB
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We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...

Critical Luxury Studies

Author : John Armitage
ISBN : 9781474402620
Genre : Art
File Size : 31. 98 MB
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Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

Power Brands

Author : Jesko Perrey
ISBN : 9783527507818
Genre : Business & Economics
File Size : 38. 30 MB
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Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

The Strategy Process

Author : Henry Mintzberg
ISBN : 027365120X
Genre : Business & Economics
File Size : 20. 1 MB
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This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up-to-date look at how actual companies act strategically and the research driving them. Strategies. Strategists. Formulating Strategy. Analyzing Strategy. Strategy Formation. Strategic Change. Cognition. Organization. Technology. Collaboration. Globalization. Values. Managing Start-Up. Managing Maturity. Managing Experts. Managing Innovation. Managing Diversity. Managing Otherwise.

New York Magazine

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Genre :
File Size : 38. 34 MB
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New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

Korea Business World

Author :
ISBN : UCSD:31822020522652
Genre : Industries
File Size : 64. 91 MB
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New York

Author :
ISBN : NWU:35556020717948
Genre : New York (N.Y.)
File Size : 28. 9 MB
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Business Review Weekly

Author :
ISBN : UCSD:31822015969322
Genre : Australia
File Size : 80. 35 MB
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Country Life

Author :
ISBN : UOM:39015013978229
Genre : Country life
File Size : 77. 27 MB
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The Bulletin

Author :
ISBN : UCSC:32106009056851
Genre : Sydney (N.S.W.)
File Size : 63. 68 MB
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The 10 Trillion Prize

Author : Michael J. Silverstein
ISBN : 9781422187067
Genre : Business & Economics
File Size : 22. 8 MB
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Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.


Author :
ISBN : UCSC:32106020963010
Genre : Fashion
File Size : 34. 70 MB
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Author :
ISBN : UOM:39015079793793
Genre : Celebrities
File Size : 80. 67 MB
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Louis Vuitton

Author : Marc Jacobs
ISBN : UCSD:31822037455284
Genre : Art
File Size : 75. 71 MB
Format : PDF
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A large-format tribute to the influential brand's most visible collaborations features critical essays that examine and position the firm's patronage, in an exploration of the art, fashion, and architecture that was created in conjunction with such notables as Annie Liebovitz, Vanessa Beecroft, and Olafur Eliasson.

Travel Leisure

Author :
ISBN : PSU:000061881334
Genre : Travel
File Size : 33. 79 MB
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Luxury Strategy In Action

Author : J. Hoffmann
ISBN : 9780230361546
Genre : Business & Economics
File Size : 84. 31 MB
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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Louis Vuitton The Art Of The Automobile

Author : Serge Bellu
ISBN : STANFORD:36105131702057
Genre : Transportation
File Size : 40. 30 MB
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Explosive race cars that once competed at Le Mans, stately touring cars made for coursing through the European countryside, one-of-a-kind concept cars that represent the cutting edge of design in their day: From Alfa Romeo to Voisin, some of the most magnificent machines and the most extraordinary bodywork in the history of the automobile are gathered on these pages. Louis Vuitton has long paid tribute to automotive excellence and creativity by sponsoring vintage car rallies, concours d’elegance, and awards. The outstanding cars honored at those events are celebrated here as masterpieces of the applied arts, with a host of splendid photographs conveying their timeless beauty.

The Scavengers Manifesto

Author : Anneli Rufus
ISBN : 9781101024768
Genre : Nature
File Size : 33. 61 MB
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Destined to become the bible for a bold new subculture of eco-minded people who are creating a lifestyle out of recycling, reusing, and repurposing rather than buying new. An exciting new movement is afoot that brings together environmentalists, anticonsumerists, do-it-yourselfers, bargain-hunters, and treasure-seekers of all stripes. You can see it in the enormous popularity of many websites: millions of Americans are breaking free from the want-get-discard cycle by which we are currently producing approximately 245 million tons of waste every day (that's 4.5 pounds per person, per day!). In The Scavengers' Manifesto, Anneli Rufus and Kristan Lawson invite readers to discover one of the most gratifying (and inexpensive) ways there is to go green. Whether it's refurbishing a discarded wooden door into a dining-room table; finding a bicycle on freecycle.org; or giving a neighbor who just had a baby that cute never-used teddy bear your child didn't bond with, in this book Rufus and Lawson chart the history of scavenging and the world-changing environmental and spiritual implications of "Scavenomics," and offer readers a framework for adopting scavenging as a philosophy and a way of life.

Fodor S Northern California 2013

Author : Fodor's
ISBN : 9780891419280
Genre : Travel
File Size : 64. 18 MB
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Northern California is filled with rugged redwood forests, pristine stretches of Pacific Coastline, and towering mountains. But it also has more than its share of creature comforts, from Napa Valley's wineries and spas to San Francisco's destination restaurants and exclusive boutiques. Packed with in-depth insider information and spectacular photography, Fodor's Northern California 2013 shows the best the region has to offer. Competitive Advantage: The only annually updated guidebook to Northern California. Discerning Recommendations: Fodor’s Northern California offers savvy advice and recommendations from local writers to help travelers make the most of their time. Fodor’s Choice designates our best picks, from hotels to nightlife. “Word of Mouth” quotes from fellow travelers provide valuable insights. TripAdvisor Reviews: Our experts’ hotel selections are reinforced by the latest customer feedback from TripAdvisor. Travelers can book their California stay with confidence, as only the best properties make the cut.

The Wall Street Journal

Author :
ISBN : CORNELL:31924100389992
Genre : Barron's national business and financial weekly
File Size : 82. 54 MB
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