mad genius a manifesto for entrepreneurs

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Mad Genius

Author : Randy Gage
ISBN : 9780698198654
Genre : Self-Help
File Size : 69. 59 MB
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Create your next breakthrough Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were. There's a reason Facebook was birthed in a dorm room, came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance. Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them. Get ready to think different. From the Hardcover edition.

Organizational Creativity

Author : Gerard J. Puccio
ISBN : 9781483313306
Genre : Business & Economics
File Size : 56. 97 MB
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Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

The Brand Innovation Manifesto

Author : John Grant
ISBN : 1119995035
Genre : Business & Economics
File Size : 86. 73 MB
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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

The Capitalist Manifesto

Author : Andrew Bernstein
ISBN : IND:30000107640900
Genre : Business & Economics
File Size : 60. 46 MB
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The Capitalist Manifesto defends capitalism as the world's most moral and practical social system. This book is written for the rational mind, whether the reader is a professional intellectual or an intelligent layman. It makes the case for individual rights and freedom in terms intelligible to all rational men.

Mexico Madness

Author : Eduardo García Aguilar
ISBN : UTEXAS:059173010419610
Genre : Political Science
File Size : 49. 83 MB
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V M Chernov

Author : Alexander Trapeznik
ISBN : STANFORD:36105123218708
Genre : Biography & Autobiography
File Size : 22. 75 MB
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Viktor Mikhailovich Chernov (1873-1952) was a Russian revolutionary figure and chief theoretician of the Socialist Revolutionary Party. During the 1890s he led the Populist groups away from a programme of anarchism, violence and despair into a closer harmony with the new problems facing Russia at the turn of the century - urbanisation, Marxism and industrialisation. He played a central role in shaping the political perceptions and tactics which came to be the hallmark of neo-populism. Chernov was instrumental in the coalescing of discordant Populist elements into the formation of the Socialist Revolutionary Party, and despite splits and successions, he remained at its helm until its final demise around 1920. He was concerned with the overthrow of autocracy and socialist revolution. He persuaded his fellow party members to accept the existence of an industrial proletariat in Russia and of its revolutionary vanguard role in leading the peasantry as a mass strike force. He argued that the small peasant producers formed part of the working class with a similar interest in socialism to that of the proletariat. Chernov also succeeded in formulating an agrarian policy which was summarised in the slogan 'the land belongs to no one and labour alone confers the right to use it.'Virtually all that Chernov wrote between 1899 and 1917, during his long stay in Europe, broken only briefly in 1905, was designed to adapt Western political strategy to the peculiarities of the Russian situation. However, the endeavour, at times, suffered from obvious defects and weaknesses. He took an 'internationalist' stance to the First World War and returned to Russia in April 1917, and in May he joined Kerensky's Provisional Government as Minister of Agriculture. Chernov proved to be an ineffectual and impotent minister, and he resigned from the Provisional Government in September 1917. He was powerless to prevent the seizure of power by the Bolsheviks.As leader of the majority party, he was elected President of the Constituent Assembly in January 1918. Upon its dispersal by the Bolsheviks, he fought a propaganda war on two fronts against the Bolsheviks and the reactionary forces, arguing that the Socialist Revolutionaries constituted a democratic 'third force'. Harassed by the Cheka, Chernov left Russia in 1920, once again for a long and melancholy exile in the West.

Italian Futurist Theatre 1909 1944

Author : Günter Berghaus
ISBN : UOM:39015043091530
Genre : Performing Arts
File Size : 69. 44 MB
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Gunter Berghaus provides an overview of the theatrical activities of the Italian Futurist movement, headed by F. T. Marinetti.

The Egghead Republic

Author : Arno Schmidt
ISBN : UOM:39015014316601
Genre : Fiction
File Size : 38. 96 MB
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The Publishers Weekly

Author :
ISBN : UCSD:31822036342525
Genre : American literature
File Size : 22. 86 MB
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Author :
ISBN : UCSD:31822033358680
Genre : Book industries and trade
File Size : 26. 78 MB
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