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Consumer Empowerment

Author :
ISBN : 9781846630323
Genre : Consumers
File Size : 43. 24 MB
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Hbr S 10 Must Reads On Strategic Marketing With Featured Article Marketing Myopia By Theodore Levitt

Author : Harvard Business Review
ISBN : 9781422191521
Genre : Business & Economics
File Size : 73. 21 MB
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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams

A Theory Of Marketing

Author : Marius Lüdicke
ISBN : 9783835091313
Genre : Business & Economics
File Size : 21. 71 MB
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Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.

Supertargeting Amazon Affiliate Marketing Course

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ISBN :
Genre :
File Size : 45. 71 MB
Format : PDF
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Proceedings Of The 1993 Academy Of Marketing Science Ams Annual Conference

Author : Michael Levy
ISBN : 9783319131597
Genre : Business & Economics
File Size : 29. 38 MB
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This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Understanding Business Marketing And Purchasing

Author : David Ford
ISBN : 1861527691
Genre : Business & Economics
File Size : 61. 75 MB
Format : PDF, ePub
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This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

Marketing Your Clinical Practice

Author : Neil Baum
ISBN : 0763733342
Genre : Business & Economics
File Size : 31. 10 MB
Format : PDF
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If you find you are suffering from burn out and/or are not enjoying the practice of medicine as much as in the past, if you have a contracting population base, if you are receiving fewer referrals from other colleagues this year than you were two years ago, or if managed care has moved your existing patients to another health care provider, then this book is for you. Marketing Your Clinical Practice, Third Edition can help you sculpt the kind of practice you want, target a desirable patient population, and get more of a handle on your business. This book will provide you with hundreds of marketing ideas that can be inexpensively implemented and that you can start using immediately. And when you do, you will find that you have happier patients, a more enthusiastic staff, and greater personal satisfaction.This book is full of simple techniques that have been tested and that work. It discusses each of the five component pillars of a successful practice and provides examples from an existing private practice on how to attract new patients, how to develop the loyalty and bonding of patients already in your practice, and how to keep staff members motivated, organized, and dedicated to caring for your patients. Put simply, after reading this guide, you will have all of the tools and resources necessary to effectively, ethically, and economically market your practice.

Stakeholder Thinking In Marketing

Author : Michael Jay Polonsky
ISBN : 9781845445928
Genre : Corporations
File Size : 34. 91 MB
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U S Market Conditions For Certain Wool Articles In 2002 2004 Inv 332 449

Author :
ISBN : 9781457820281
Genre :
File Size : 85. 99 MB
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Marketing Ambulatory Care

Author : Seth B. Goldsmith
ISBN : 0834206714
Genre : Medical
File Size : 73. 11 MB
Format : PDF, Kindle
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This invaluable collection of articles on marketing ambulatory care co vers marketing perspectives, consumer demographics, attitudes and beha vior, and methodology. An excellent resource for ambulatory care profe ssionals, marketing professionals, and students. This book is attracti vely priced in soft cover.

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