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Marketing For The Mental Health Professional

Author : David P. Diana
ISBN : 0470609133
Genre : Psychology
File Size : 42. 83 MB
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Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

Marketing For Mental Health Services

Author : Norman Winegar
ISBN : 086656313X
Genre : Psychology
File Size : 71. 46 MB
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Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the “nuts and bolts” methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

Marketing Mental Health Services To Managed Care

Author : William Winston
ISBN : 9781317822912
Genre : Medical
File Size : 66. 72 MB
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Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment. Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems. Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment. Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.

How To Get Referrals

Author : Linda L. Lawless
ISBN : UOM:39015047859544
Genre : Business & Economics
File Size : 47. 16 MB
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Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.

Handbook Of Private Practice

Author : Steven Walfish
ISBN : 9780190272166
Genre :
File Size : 25. 33 MB
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Handbook of Private Practice is the premier resource for mental health clinicians, covering all aspects of developing and maintaining a successful private practice. Written for graduate students considering the career path of private practice, professionals wanting to transition into private practice, and current private practitioners who want to improve their practice, this book combines the overarching concepts needed to take a mental health practice (whether solo or in a group) from inception, through its lifespan. From envisioning your practice, to accounting and bookkeeping, hiring staff, managing the practice, and running the business of the practice, a diverse group of expert authors describe the practical considerations and steps to take to enhance your success. Chapters cover marketing, dealing with insurance and managed care, and how to choose your advisors. Ethics and risk management are integrated throughout the text with a special section also devoted to these issues and strategies. The last section features 26 niche practices in which expert practitioners describe their special area of practice and discuss important issues and aspects of their specialty practice. These areas include assessment and evaluation, specialized psychotherapy services, working with unique populations of clients, and more. Whether read cover-to-cover or used as a reference to repeatedly come back to when a question or challenge arises, this book is full of practical guidance directly geared to psychologists, counselors, social workers, and marriage and family therapists in independent practice.

Building Marketing Effectiveness In Healthcare

Author : David Terry Paul
ISBN : MINN:31951001268352K
Genre : Hospitals
File Size : 70. 72 MB
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The Provider S Guide To Hospital Based Psychiatric Services

Author : Allen H. Collins
ISBN : UOM:39015009572614
Genre : Psychiatric hospital care
File Size : 40. 12 MB
Format : PDF, ePub
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Marketing To Managed Care Organizations

Author : Kathleen S. Penkert
ISBN : UOM:39015042987316
Genre : Medical
File Size : 55. 82 MB
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Protecting Your Mental Health Practice

Author : Robert Henley Woody
ISBN : UOM:39015015645842
Genre : Psychology
File Size : 87. 15 MB
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Marketing For Therapists

Author : Jeri Davis
ISBN : UOM:39015037445031
Genre : Psychology
File Size : 82. 47 MB
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Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.

Advanced Practice Nursing In Psychiatric And Mental Health Care

Author : American Psychiatric Nurses Association
ISBN : UOM:39015048944527
Genre : Medical
File Size : 70. 33 MB
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Discover how the psychiatric nursing profession must evolve to meet the opportunities and challenges of the next century! This forward-thinking book prepares psychiatric nurses for emerging advanced practice roles as clinicians, managers, educators, consultants, policy makers, researchers and leaders. This joint effort between Mosby and the American Psychiatric Nurses Association (APNA) critically examines the current knowledge base, clinical practice, roles, and issues that will continue to have a major impact on the specialty of psychiatric nursing. The book presents the latest information in science and research, relevant concepts and models, technology and informatics, role development, ethical and legal considerations, and policy implications affecting advanced practice psychiatric nurses. * An official publication of the American Psychiatric Nurses Association (APNA). * Covers all major aspects of advanced practice mental health nursing. * Contributed by experts from APNA, other psychiatric nursing associations, and consumer groups. * Lists web sites and other available resources in a special Resources and Connections section in each chapter. * Provides policy statements, standards, listing of graduate programs, and resources in helpful appendixes.

The Mental Health Counselor S Sourcebook

Author : Gary Seiler
ISBN : UVA:X002073270
Genre : Social Science
File Size : 47. 77 MB
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Original and reprint articles cover historic theoretic developments of the profession and practical field information. The appendix cites the text of the Code of ethics for mental health counselors . Annotation copyright Book News, Inc. Portland, Or.

Health Care Marketing

Author : Philip D. Cooper
ISBN : UOM:39015009907398
Genre : Medical care
File Size : 61. 63 MB
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Medical Marketing Media

Author :
ISBN : NWU:35556010784759
Genre : Drugs
File Size : 44. 50 MB
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Counselor Education And Supervision

Author :
ISBN : UCAL:B4906807
Genre :
File Size : 41. 90 MB
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Business Success In Mental Health Practice

Author : Robert Henley Woody
ISBN : UOM:39015047473106
Genre : Psychology
File Size : 86. 45 MB
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Marketing

Author : Courtland L. Bovée
ISBN : UOM:39076002126527
Genre : Marketing
File Size : 64. 21 MB
Format : PDF, Kindle
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Marketing Health Services

Author :
ISBN : NWU:35556033617317
Genre : Health services administration
File Size : 87. 33 MB
Format : PDF, Kindle
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The Health Professional S Marketing Handbook

Author : Alan L. Bernstein
ISBN : UOM:39015009882369
Genre : Social Science
File Size : 60. 15 MB
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The Mental Health Desk Reference

Author : Elizabeth Reynolds Welfel
ISBN : UOM:39015053120542
Genre : Medical
File Size : 68. 61 MB
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The mental health desk reference is the ultimate guide to effective and responsible mental health practice. It provide authoritative, concise, and up-to-date information from more than seventy experts regarding diagnosis, treatment, and ethics of practice. Each entry summarizes key constructs and terminology associated with the topic, major findings from research, and specific recommendations on theory and practice. Important topics covered include : -Adjustements disorders and life stress -Diagnosis and treatment of adults -Diagnosis and treatment of children -Crisis intervention -Diverse population -Group and family interventions -Practice management -Professionnal issues -Ethical and legal issues -Professional resources

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