marketing warfare 20th anniversary edition

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Marketing Warfare 20th Anniversary Edition

Author : Al Ries
ISBN : 0071460829
Genre : Business & Economics
File Size : 67. 41 MB
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This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.

Marketing Warfare

Author : Al Ries
ISBN : 0452258618
Genre : Business & Economics
File Size : 28. 70 MB
Format : PDF, Kindle
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The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

Free To Play

Author : Will Luton
ISBN : 9780133411249
Genre : Computers
File Size : 55. 48 MB
Format : PDF, Kindle
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“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

Guerrilla Marketing 4th Edition

Author : Jay Conrad Levinson
ISBN : 0547347669
Genre : Business & Economics
File Size : 70. 36 MB
Format : PDF, Docs
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

The Ad Free Brand

Author : Chris Grams
ISBN : 9780132749015
Genre : Business & Economics
File Size : 59. 60 MB
Format : PDF, ePub, Mobi
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Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

The Copywriter S Toolkit

Author : Margo Berman
ISBN : 9781444360813
Genre : Social Science
File Size : 59. 15 MB
Format : PDF, ePub
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Brand Resilience

Author : Jonathan R. Copulsky
ISBN : 0230120342
Genre : Business & Economics
File Size : 29. 6 MB
Format : PDF, ePub, Mobi
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As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

A Rumor Of War

Author : Philip Caputo
ISBN : 1429959665
Genre : History
File Size : 36. 22 MB
Format : PDF
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The 40th anniversary edition of the classic Vietnam memoir—featured in the PBS documentary series The Vietnam War by Ken Burns and Lynn Novick—with a new foreword by Kevin Powers In March of 1965, Lieutenant Philip J. Caputo landed at Danang with the first ground combat unit deployed to Vietnam. Sixteen months later, having served on the line in one of modern history’s ugliest wars, he returned home—physically whole but emotionally wasted, his youthful idealism forever gone. A Rumor of War is far more than one soldier’s story. Upon its publication in 1977, it shattered America’s indifference to the fate of the men sent to fight in the jungles of Vietnam. In the years since then, it has become not only a basic text on the Vietnam War but also a renowned classic in the literature of wars throughout history and, as the author writes, of "the things men do in war and the things war does to them." "Heartbreaking, terrifying, and enraging. It belongs to the literature of men at war." —Los Angeles Times Book Review

Liberty Equality Power A History Of The American People Concise Edition

Author : John M. Murrin
ISBN : 9781133947622
Genre : History
File Size : 77. 20 MB
Format : PDF, ePub
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How did America transform itself, in a relatively short time, from a land inhabited by hunter-gatherer and agricultural Native American societies into the most powerful industrial nation on earth? You'll find out in LIBERTY, EQUALITY, POWER: A HISTORY OF THE AMERICAN PEOPLE, CONCISE Sixth Edition. The authors tell this story through the lens of three major themes: liberty, equality, and power. You'll learn not only the impact of the notions of liberty and equality but also how dominant and subordinate groups have affected and been affected by the ever-shifting balance of power. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

No Logo 10th Anniversary Edition

Author : Naomi Klein
ISBN : 9780307366313
Genre : Social Science
File Size : 51. 98 MB
Format : PDF, ePub
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The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

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