mass-media-research

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Mass Media Research An Introduction

Author : Roger D. Wimmer
ISBN : 9781111789534
Genre : Business & Economics
File Size : 37. 62 MB
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MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Media Research

Author : Roger D. Wimmer
ISBN : 9781133307334
Genre : Business & Economics
File Size : 55. 62 MB
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Media Research An Introduction

Author : Roger D. Wimmer
ISBN : 9781439082744
Genre : Business & Economics
File Size : 23. 48 MB
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MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Media Research

Author : Roger D. Wimmer
ISBN : IND:30000038746487
Genre : Mass media
File Size : 75. 20 MB
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Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources..

Mass Media Effects Research

Author : Raymond W. Preiss
ISBN : 9780805849981
Genre : Social Science
File Size : 75. 67 MB
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Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

Mass Media Research

Author : Wimmer
ISBN : 0534139639
Genre :
File Size : 81. 8 MB
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Mass Communication Research Methods Researching Media Content And Representation Continued Framing Analysis The Constructionist Approach To Framing Bringing Culture Back In

Author : Anders Hansen
ISBN : STANFORD:36105215336608
Genre : Social Science
File Size : 41. 84 MB
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Social Survey Methods For Mass Media Research

Author : Robert C. Adams
ISBN : UOM:39015015504916
Genre : Social Science
File Size : 20. 4 MB
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Dictionary Of Mass Communication And Media Research

Author : David P. Demers
ISBN : 0922993254
Genre : Reference
File Size : 71. 54 MB
Format : PDF
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The Dictionary of Mass Communication and Media Research provides comprehensive definitions of major concepts pertaining to the seven major traditional mass media (books, newspapers, magazines, television, radio, motion pictures, recording industry), the Internet, supporting industries (advertising and public relations), media law and ethics, media issues (e.g., global mass media, media concentration), and media research (effects and processes). The definitions are clear, concise and easy to understand. The book is geared to serve the needs of the public, students, scholars and mass media professionals.

Mass Communication Research

Author : Cees J. Hamelink
ISBN : 0893919519
Genre : Language Arts & Disciplines
File Size : 33. 51 MB
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This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.

A Handbook Of Qualitative Methodologies For Mass Communication Research

Author : Nicholas W. Jankowski
ISBN : 9781134938254
Genre : Social Science
File Size : 24. 56 MB
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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

The Basics Of Media Research

Author : Dietram A. Scheufele
ISBN : 0495003565
Genre : Business & Economics
File Size : 30. 27 MB
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THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.

The History Of Media And Communication Research

Author : David W. Park
ISBN : 0820488291
Genre : Business & Economics
File Size : 87. 86 MB
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«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field's institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.

Milestones In Mass Communication Research

Author : Shearon Lowery
ISBN : STANFORD:36105003214751
Genre : Social Science
File Size : 61. 58 MB
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Mass Communication Research Major Issues And Future Directions

Author : Walter Phillips Davison
ISBN : 0275093204
Genre : Mass media
File Size : 58. 83 MB
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Dictionary Of Mass Communication Media Research

Author : David Demers
ISBN : 0922993254
Genre : Reference
File Size : 50. 73 MB
Format : PDF, Mobi
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The Dictionary of Mass Communication and Media Research provides comprehensive definitions of major concepts pertaining to the seven major traditional mass media (books, newspapers, magazines, television, radio, motion pictures, recording industry), the Internet, supporting industries (advertising and public relations), media law and ethics, media issues (e.g., global mass media, media concentration), and media research (effects and processes). The definitions are clear, concise and easy to understand. The book is geared to serve the needs of the public, students, scholars and mass media professionals.

Doing Media Research

Author : Susanna Hornig Priest
ISBN : 9781412960977
Genre : Language Arts & Disciplines
File Size : 25. 63 MB
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Mass Media Socialization Research

Author : Qingwen Dong
ISBN : 1609279123
Genre : Social Science
File Size : 35. 35 MB
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"Mass Media Socialization Research" introduces a variety of theoretical tools, concepts and frameworks to help readers better understand and analyze mass media socialization studies. Designed for both graduate and advanced undergraduate students, this anthology contains a unique selection of twenty-four essays covering the various mass media channels, including television, film, and the Internet. The essays in "Mass Media Socialization Research" are grouped into three parts: Theoretical FoundationsMass Media Socialization StudiesStudies in Various Contexts of Mass Media SocializationQingwen Dong (Ph.D. Communication, Washington State University) is a Professor and Chair of the Department of Communication at University of the Pacific (Stockton, California), where he teaches communication research methods, intercultural communication and graduate seminars on mass communication. He is author or coauthor of more than 40 research papers that have appeared in scholarly journals and communication publications. He has presented more than 70 communication research papers at international, national, and regional communication conferences. In 2009, he received the Faculty Mentor Award from University of the Pacific and he was the University Eberhardt Teacher/Scholar Award Recipient in 2007.

Mass Communication

Author : Tyler Miller
ISBN : 9781839472077
Genre :
File Size : 38. 27 MB
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Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.

Register Of Mass Communication Research Projects In Progress And In Plan

Author : Unesco. Department of Mass Communications
ISBN : STANFORD:36105047111377
Genre : Communication
File Size : 63. 98 MB
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