mixed media moral distinctions in advertising public relations and journalism

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Mixed Media

Author : Tom Bivins
ISBN : 9781135218218
Genre : Language Arts & Disciplines
File Size : 64. 28 MB
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First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

Mixed Media

Author : Thomas Harvey Bivins
ISBN : 9780805842579
Genre : Business & Economics
File Size : 44. 66 MB
Format : PDF
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This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.

Ethics In Public Relations

Author : Kathy Fitzpatrick
ISBN : 9781452236780
Genre : Language Arts & Disciplines
File Size : 89. 61 MB
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Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

An Ethics Trajectory

Author : Thomas W. Cooper
ISBN : STANFORD:36105134424428
Genre : Language Arts & Disciplines
File Size : 46. 18 MB
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The Maghreb Review

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ISBN : STANFORD:36105123020450
Genre : Africa, North
File Size : 55. 81 MB
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The British National Bibliography

Author : Arthur James Wells
ISBN : STANFORD:36105211722678
Genre : English literature
File Size : 61. 35 MB
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Bibliographic Index

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ISBN : STANFORD:36105025908224
Genre : Bibliographical literature
File Size : 21. 59 MB
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International Bibliography Of The Social Sciences Socialogy

Author :
ISBN : 0415385008
Genre : Social Science
File Size : 48. 25 MB
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First published in 1952, the International Bibliography of the Social Sciences [IBSS]--consisting of volumes covering anthropology, economics, political science, and sociology--has long been established as an essential bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Rigorous standards: IBSS is the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. * Unsurpassed comprehensive coverage: includes over 2000 journals and the latest monograph publications--more than any other comparable resource. * Global scope: scholarship covered in IBSS includes work from over 30 languages, including publications in Eastern Europe and the developing world. * Ease of use: all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French.

Choice

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ISBN : UCSC:32106019978219
Genre : Best books
File Size : 76. 91 MB
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Library Information Science Abstracts

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ISBN : UOM:39015063398161
Genre : Information science
File Size : 83. 47 MB
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