music-marketing

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Music Marketing

Author : Mike King
ISBN : 9781458429476
Genre : Music
File Size : 85. 91 MB
Format : PDF, ePub
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(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

The Indie Guide To Music Marketing And Money

Author : Jaci Rae
ISBN : 9780974622941
Genre :
File Size : 79. 45 MB
Format : PDF, ePub, Docs
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Xtreme Music Marketing

Author : Susan Crandall
ISBN : 9781411674318
Genre : Music
File Size : 84. 94 MB
Format : PDF, ePub, Docs
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Xtreme Music Marketing is a guide for musicians in the world of marketing. Most artists are professionals at their craft, but novices at marketing. This book will take you through a successful and proven process of promoting, selling and performing your music. These techniques are tried and true. They have been used and are successful in their attempts. All you have to do is follow the techniques.

This Business Of Global Music Marketing

Author : Tad Lathrop
ISBN : 9780307830128
Genre : Music
File Size : 41. 56 MB
Format : PDF, ePub, Mobi
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Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Music Marketing For The Diy Musician

Author : Bobby Borg
ISBN : 9781538134634
Genre : Music
File Size : 88. 89 MB
Format : PDF, Kindle
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Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Jazz Sells Music Marketing And Meaning

Author : Mark Laver
ISBN : 9781317699781
Genre : Music
File Size : 21. 39 MB
Format : PDF
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Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

Making A Living In Your Local Music Market

Author : Dick Weissman
ISBN : 0634099248
Genre : Music
File Size : 69. 11 MB
Format : PDF
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You can survive happily as a musician in your local music market. This book shows you how to expand and develop your skills as a musician and a composer right in your own backyard. Making a Living in Your Local Music Market explores topics relevant to musicians of every level: Why should a band have an agreement? How can you determine whether a personal manager is right for you? Are contests worth entering? What trade papers are the most useful? Why copyright your songs? Also covers: * Developing and packaging your artistic skills in the marketplace * Dealing with contractors, unions, club owners, agents, etc. * Producing your own recordings * Planning your future in music * Music and the Internet * Artist-operated record companies * The advantages and disadvantages of independent and major record labels * Grant opportunities for musicians and how to access them * College music business programs * Seminars and trade shows * Detailed coverage of regional music markets, including Austin, Atlanta, Denver, Miami, Seattle, and Portland, Oregon.

Web Marketing For The Music Business

Author : Tom Hutchison
ISBN : 9781136122217
Genre : Technology & Engineering
File Size : 55. 61 MB
Format : PDF, Docs
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Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

This Business Of Music Marketing Promotion

Author : Tad Lathrop
ISBN : 0823077292
Genre : Business & Economics
File Size : 76. 31 MB
Format : PDF
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The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources. • New edition focuses on the full integration of online sales and promotion into the standard music marketing mix • Expanded coverage of new Internet marketing techniques and opportunities • First edition sold over 30,000 copies

Guerrilla Music Marketing Online

Author : Bob Baker
ISBN : 0971483876
Genre : Music
File Size : 40. 63 MB
Format : PDF
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An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

Music Marketing Pr Image Making

Author : Mark Beard
ISBN : 1921029420
Genre : Music
File Size : 51. 45 MB
Format : PDF, Kindle
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The Music Industry is changing – there are more opportunities than ever for those wanting to learn the inside workings of the industry and for those looking for a Do-It-Yourself guide to the music industry.Shane Simpson's Music Business is the seminal text for those studying the music industry in Australia and New Zealand. The Music Business Supplement Series is a TAFE curriculum based supplement to Simpson's Music Business book. The series contains a number of titles aimed specifically at students of Music Business at all levels from senior High School to University. The series presents a practical how to guide to a range topics in the music industry. Drawing from the information presented in Music Business, the Supplements are uniquely Australasian in their discussions of the Music Industry. Each book contains detailed discussion on areas of the music industry supplemented with study questions, short tests, discussion points and practical exercises to consolidate students learning.Music Marketing, PR and Image Making allows students to take a hands-on approach to creating their own music business-marketing plan, while looking in turn at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. All of this is done with a specific focus on the music industry marketing environment in Australia and New Zealand today.

Guerrilla Music Marketing Handbook

Author : Bob Baker
ISBN : 0971483892
Genre : Business & Economics
File Size : 48. 32 MB
Format : PDF, ePub, Mobi
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Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

The Entertainment Marketing Revolution

Author : Al Lieberman
ISBN : 0130293504
Genre : Business & Economics
File Size : 48. 9 MB
Format : PDF, Kindle
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Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Music Is Your Business

Author : Christopher Knab
ISBN : 9780974342030
Genre : Business & Economics
File Size : 66. 16 MB
Format : PDF
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This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Web Music Marketing And Promotion

Author : Tom Hutchison
ISBN : 0240810449
Genre :
File Size : 45. 28 MB
Format : PDF, Mobi
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With the explosion of social networking sites today and the growing importance these sites have in promoting, selling and distributing music online, it is essential for today's musician to have great internet presence. This book includes key information on maximizing a website to increase traffic and marketing tactics.

Differences And Similarities In Marketing Music Between The Japanese And The German Music Market

Author : Yves Gilbert
ISBN : 9783668230958
Genre : Music
File Size : 60. 99 MB
Format : PDF
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Bachelor Thesis from the year 2009 in the subject Musicology, grade: 1,8, University of Applied Sciences Bremen, language: English, abstract: Five years before starting my studies at the University of Applied Sciences Bremen, I absolved an apprenticeship at Warner Music Germany, one of the leading major music labels. During these 2 1⁄2 years, I gained a thorough insight of the various departments a record label has to offer such as TV, radio and press promotion, A&R as well as licensing and retail. I continued working for Warner Music after graduation and put my gained knowledge to good use. My interest for music and the music industry in general didn’t end when I chose to study Applied Business Languages (emphasis Japanese) and International Management in Bremen, and during my yearlong stay in Japan, I couldn’t help but notice the abundance of pop music “made in Japan” and some peculiar differences on how music seemed to be promoted. Why shouldn’t there be differences anyway? Japan is unlike the rest of the world in so many ways, why shouldn’t this be the case for the music business? This train of thought led to the subject of this bachelor thesis. In order to compare the promotion tools of both markets, it is important to gain an overview of both music industries first: chapter three defines the current status as well as some of the characteristics of the Japanese and German music market. Chapter four takes a closer look at the marketing mix and presents the most important promotion methods used in Japan while comparing these to the German market such as testimonials and the tie-in system. It also gives examples of new ways of advertising both in Japan and Germany. The next chapter deals with the empiric research conducted for this thesis in order to support and/or disprove the claims and observations made in the previous chapters. Possible reasons for the differences between theory and practice are presented as well. Last but not least, chapter six sums up all important information about the differences and similarities in a nutshell.

Marketing Promoting Music Online A Guide To Low Cost Spending

Author : Shawn Folk
ISBN : 9781105366581
Genre :
File Size : 76. 98 MB
Format : PDF, Mobi
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101 Ways To Market Your Music On The Web

Author : Simon Adams
ISBN : 9781445757766
Genre :
File Size : 59. 3 MB
Format : PDF, Docs
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Save thousands of dollars in PR agency fees, this book will tell you which digital promotion tools & marketing techniques music publicists are using themselves!101 Ways To Market Your Music On The Web is a great book for independent artists, bands and labels seeking to market and promote their music via the web at little or no cost. Written by MyMusicSuccess Co-Founder Simon Adams, he shares his 25 years of music industry experience as an artist, producer, publicist and promoter to help independent musicians around the world harness the power of internet music promotionThis 256 page book is the most comprehensive and practical manual ever compiled on digital music marketing. With interviews and quotes from music industry executives, promoters and successful independent artists you'll also gain an insight into some of the ways others have successfully used the world wide web to build their fanbase, collaborate in new projects, and increase the exposure of their music.

Artists And Music Marketing In Nepal A Study On Artists Need For Marketing Communication

Author : Krijen Tuladhar
ISBN : OCLC:1190673007
Genre :
File Size : 81. 70 MB
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The rapid increase in internet and new technology have overhauled the business world. It has influenced the global music industry in particular. This thesis focus on Nepalese artists and music promotion, marketing, and relation to the music environment. Due to a decrease in CDs sales globally and economical consumers, the current music industry is struggling to keep up the revenue streams alive. In the advent of digital and new technology, the music industry struggles to deal with the benefit of change. This thesis scrutinizes the Nepalese music market and how marketing channels should be designed to promote artists and music appropriately and beneficially.There lie several factors and perspectives that has got to be thought-about in devising a marketing plan that is advantageous to the artist and the record label as well as mollifying to the consumers. In this explorative study, the perspectives of artists, music consumers, and the music industry are the main part of the paper. In analyzing the data, artists, therefore, have many needs concerning promotion, marketing and media attention and handling other business activities. Furthermore, many record labels and marketers are hesitant to forget traditional business models of promoting artists and there is an underlying ignorance as to which marketing tools are ultimately effective.In answering what options do musicians and artists have to promote themselves in Nepal, the author concluded that there are various options that artist could use to promote themselves in the current music environment by using both traditional method and emerging digital trend, especially social media. When devising a marketing promotion plan, it is important to embrace change and asses artists individual needs in line with consumer wants. Finally, this thesis heavily relies on books, journals, annual reports on the global music industry, as well as websites relevant to the topic issue. This paper believes that building the relationships be

Music In The Market

Author : Don Cusic
ISBN : 0879726946
Genre : Music
File Size : 77. 5 MB
Format : PDF, ePub, Mobi
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Met reg. - Bibliografie : p. 180-183 Exploration of the relationship of popular music and popular culture, surveys of the money flow, talent acquisition and development, artwork and promotion, the strategies of multinational recording companies as they market music to consumers through media and retailers, artists and management. Marketing of specialty musics, such as classical gospel, jazz, bluegrass, rap and folk.

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