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No B S Guide To Brand Building By Direct Response

Author : Dan S. Kennedy
ISBN : 9781613082713
Genre : Business & Economics
File Size : 68. 58 MB
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

No B S Direct Marketing

Author : Dan S. Kennedy
ISBN : 9781613082324
Genre : Business & Economics
File Size : 24. 38 MB
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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

No B S Guide To Direct Response Social Media Marketing

Author : Dan S. Kennedy
ISBN : 9781613084199
Genre : Business & Economics
File Size : 54. 18 MB
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Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to: Turn passive content into an active conversion tool Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

No B S Guide To Maximum Referrals And Customer Retention

Author : Dan S. Kennedy
ISBN : 9781613083345
Genre : Business & Economics
File Size : 84. 69 MB
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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

No B S Time Management For Entrepreneurs

Author : Dan S. Kennedy
ISBN : 9781613083765
Genre : Self-Help
File Size : 53. 71 MB
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TURN TIME INTO WEALTH WARNING: This book is not for the fain of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it." Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money. Learn how to: ACCURATELY CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming it SLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers STOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tactics ACHIEVE MAXIMUM PRODUCTIVITY with Psycho-Cybernetics THE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against them Become successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE THE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10! FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!

Your Patient Attraction Secret Weapon

Author : Ron Sheetz
ISBN : 1505759676
Genre : Business & Economics
File Size : 37. 16 MB
Format : PDF
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"Like a fingerprint, your patient's stories and experiences are unique" Wrongly ask a patient for a testimonial and you'll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It's the patient's story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the hearts of your patients. Testimonials must influence a prospective patient's decision at a visceral, emotional level. They cannot be fabricated. They can however be captured and communicated in a way that reveals your true skill and ability as their dentist. A great testimonial communicates what it's like to be your patient; that you can be trusted. You shouldn't underestimate the power and influence testimonials and reviews have on others and you must take absolute control over capturing and implementing them in your marketing. In this book you'll discover: - What makes a great patient testimonial - How to get the right testimonials and reviews from your patients - How and where to use them in promoting your practice, on and offline - How they turn every prospect into a referral-quality patient - How to use testimonials and reviews as a patient referral tool "Social, peer and expert-authority proof; patient testimonials, stories - preferably emotional stories, patient human interest stories are all critically important elements for practice marketing. Ron Sheetz has made himself an absolute authority on patient testimonials and on the making and use of video of them. His understanding of how most testimonials fail to influence - what he calls 'survey testimonials' is on target and itself worth reading this book. His explanation of the way dentists misunderstand what new patients are looking for, which must then sabotage their ability to get and use testimonials is extremely perceptive. I have worked in marketing for health care professionals, practices, and institutions for more than 30 years and I know for a fact he has his finger on something vitally important with this. It's a "secret" on page 19, most doctors bluntly have no good plan; they take what comes at random, and use what they get randomly. Ron's book drawn from his own experiences working with dentists changes all that." Dan S. Kennedy Mr. Kennedy is a strategic marketing advisor and direct-response consultant and copywriter. Author, 23 business books, including No B.S. Guide to Trust-Based Marketing and No B.S. Guide to Brand-Building by Direct-Response. www.NoBSBooks.com

Ultimate Guide To Facebook Advertising

Author : Perry Marshall
ISBN : 9781613083703
Genre : Business & Economics
File Size : 39. 35 MB
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NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Adweek

Author :
ISBN : MINN:31951P00450706H
Genre : Advertising
File Size : 66. 20 MB
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F S Index United States Annual

Author :
ISBN : IND:30000082346804
Genre : Commercial products
File Size : 37. 26 MB
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Advertising Age

Author :
ISBN : IND:30000099035978
Genre : Advertising
File Size : 45. 33 MB
Format : PDF, Mobi
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Business Publication Rates And Data

Author : Standard Rate & Data Service
ISBN : UOM:39015058660401
Genre : Advertising
File Size : 46. 25 MB
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Fire Engineering

Author :
ISBN : UIUC:30112007661785
Genre : Fire prevention
File Size : 25. 2 MB
Format : PDF, ePub, Mobi
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Brandweek

Author :
ISBN : CORNELL:31924087462218
Genre : Advertising
File Size : 68. 93 MB
Format : PDF, ePub, Docs
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Electronics World

Author :
ISBN : UOM:39015035293375
Genre : Computers
File Size : 44. 54 MB
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Manufacturers Record

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ISBN : MINN:31951000748365W
Genre :
File Size : 69. 43 MB
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Nation S Business

Author :
ISBN : NLI:0071486026853
Genre :
File Size : 90. 69 MB
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The Definitive Handbook Of Business Continuity Management

Author : Andrew Hiles
ISBN : 9780470710791
Genre : Business & Economics
File Size : 60. 22 MB
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With a pedigree going back over ten years, The Definitive Handbook of Business Continuity Management can rightly claim to be a classic guide to business risk management and contingency planning, with a style that makes it accessible to all business managers. Some of the original underlying principles remain the same – but much has changed. This is reflected in this radically updated third edition, with exciting and helpful new content from new and innovative contributors and new case studies bringing the book right up to the minute. This book combines over 500 years of experience from leading Business Continuity experts of many countries. It is presented in an easy-to-follow format, explaining in detail the core BC activities incorporated in BS 25999, Business Continuity Guidelines, BS 25777 IT Disaster Recovery and other standards and in the body of knowledge common to the key business continuity institutes. Contributors from America, Asia Pacific, Europe, China, India and the Middle East provide a truly global perspective, bringing their own insights and approaches to the subject, sharing best practice from the four corners of the world. We explore and summarize the latest legislation, guidelines and standards impacting BC planning and management and explain their impact. The structured format, with many revealing case studies, examples and checklists, provides a clear roadmap, simplifying and de-mystifying business continuity processes for those new to its disciplines and providing a benchmark of current best practice for those more experienced practitioners. This book makes a massive contribution to the knowledge base of BC and risk management. It is essential reading for all business continuity, risk managers and auditors: none should be without it.

Government Reports Announcements Index

Author :
ISBN : MSU:31293009753538
Genre : Science
File Size : 50. 6 MB
Format : PDF
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Forthcoming Books

Author : R.R. Bowker Company
ISBN : UOM:39015033709562
Genre : American literature
File Size : 46. 18 MB
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Advances In Manufacturing Science And Engineering V

Author : Jing Tao Han
ISBN : 9783038265054
Genre : Technology & Engineering
File Size : 32. 97 MB
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Collection of selected, peer reviewed papers from the 2014 International Conference on Manufacturing Science and Engineering (ICMSE 2014), April 19-20, 2014, Shanghai, China. The 705 papers are grouped as follows: Chapter 1: Computer Aided Design and Engineering, Chapter 2: Mechanical Design, Chapter 3: Innovative Design Methodology and Product Design, Chapter 4: Optimization in Design Processes, Chapter 5: Green Design and Green Manufacturing Technology, Chapter 6: Kinematic and Dynamic Analysis of Machines and Mechanisms, Chapter 7: Analysis and Control of Vibration and Noise, Chapter 8: Design and Research of Mechanical Transmission, Chapter 9: Fluid Mechanics and Fluid Engineering, Chapter 10: Reliability and Fault Diagnosis in Mechanical Engineering and Manufacturing, Chapter 11: Mechanical Structural Strength and Reliability, Chapter 12: Inspection and Control the Quality of Manufacturing Process, Chapter 13: Mechatronics and Robotics, Chapter 14: Advanced CNC Technology and Equipment, Chapter 15: Embedded Systems, Chapter 16: Technologies of Machine Vision and Image Processing, Chapter 17: Sensors and Technologies of Measurements, Chapter 18: Electronics Technology and Communication, Chapter 19: Computational Mathematics and Algorithms of Data Processing and Data Mining, Chapter 20: Monitoring, Control Systems and Intelligent Systems, Chapter 21: Energy and Power Engineering, Chapter 22: Manufacturing Management and Engineering Management, Chapter 23: Logistics and Supply Chain, Chapter 24: Traffic and Transportation Systems, Chapter 25: Applied Information Technologies and Knowledge Processing, Chapter 26: Environmental Protection and Environmental Engineering, Chapter 27: Advanced Technologies in Area of Education

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