optimize how to attract and engage more customers by integrating seo social media and content marketing

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Author : Lee Odden
ISBN : 9781118167779
Genre : Business & Economics
File Size : 84. 12 MB
Format : PDF, ePub
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Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

Proceedings Of The Twelfth International Conference On Management Science And Engineering Management

Author : Jiuping Xu
ISBN : 9783319933511
Genre : Computers
File Size : 29. 1 MB
Format : PDF, ePub, Docs
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This proceedings book is divided in 2 Volumes and 8 Parts. Part I is dedicated to Decision Support System, which is about the information system that supports business or organizational decision-making activities; Part II is on Computing Methodology, which is always used to provide the most effective algorithm for numerical solutions of various modeling problems; Part III presents Information Technology, which is the application of computers to store, study, retrieve, transmit and manipulate data, or information in the context of a business or other enterprise; Part IV is dedicated to Data Analysis, which is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making; Part V presents papers on Operational Management, which is about the plan, organization, implementation and control of the operation process; Part VI is on Project Management, which is about the initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time in the field of engineering; Part VII presents Green Supply Chain, which is about the management of the flow of goods and services based on the concept of “low-carbon”; Part VIII is focused on Industry Strategy Management, which refers to the decision-making and management art of an industry or organization in a long-term and long-term development direction, objectives, tasks and policies, as well as resource allocation.

Your Brand The Next Media Company

Author : Michael Brito
ISBN : 9780133480139
Genre : Business & Economics
File Size : 66. 5 MB
Format : PDF
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Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Proceedings Of The Eleventh International Conference On Management Science And Engineering Management

Author : Jiuping Xu
ISBN : 9783319592800
Genre : Technology & Engineering
File Size : 43. 53 MB
Format : PDF
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This book is organized in 2 volumes and 6 parts. Part I is Big Data Analytics, which is about new advances of analysis, statistics, coordination and data mining of big data; Part II is Information Systems Management, which is about the development of big data information system or cloud platform. Part III is Computing Methodology with Big Data, which is about the improvements of traditional computation technologies in the background of big data; Part IV is Uncertainty Decision Making, which is about the decision making methods with various uncertain information, such as fuzzy, random, rough, gray, unascertained. Part V is Intelligence Algorithm. Part VI is Data Security, which is a particularly important aspect in the modern management environment.

Build Your Author Platform

Author : Carole Jelen
ISBN : 9781939529251
Genre : Reference
File Size : 37. 16 MB
Format : PDF, Mobi
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A great book is no longer enough. Author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. An author platform is essential to making each book a success, and even more, becomes the power source for building bigger audiences for future books. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? The answers and success strategies are all here in 14 steps. In Creating Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Use successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost • Announce books that lead to increased sales Creating Your Author Platform: The New Rules shows how to showcase your expertise, create book presence, and build an audience eager to buy. Filled with detailed lessons, examples, success stories, and advice from marketing departments at major publishers, Creating Your Author Platform: The New Rules is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

Search And Social

Author : Rob Garner
ISBN : 9781118264386
Genre : Business & Economics
File Size : 34. 81 MB
Format : PDF, ePub, Docs
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Provides a plan for creating and implementing a strategy to promote a company's search engine marketing, social media engagement, and content publishing.

Get Customers Online

Author : Eric Carlin
ISBN : 0692893342
Genre :
File Size : 36. 68 MB
Format : PDF, Kindle
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Manage your digital marketing with confidence. Get Customers Online aims to create synergy between business and marketing online so you can gain market share and reach your target market. Apply the marketing strategies presented in this book to grow and scale your business with: -Sales and eCommerce -Website traffic -Brand awareness -Lead generation The online channels discussed include: - Search engine optimization (SEO) and Search engine marketing (SEM) - Online advertising - Social media - Email marketing - Retargeting - Website Content - Digital analytics You will learn of internet marketing opportunities that build the foundations of many digital strategies. Get Customers Online will introduce tactics that can be integrated across your online marketing portfolio. Get Customers Online aims to assist businesses of many sizes and industries including small businesses and startups but isn't limited to those. Whether you sell business-to-business (B2B) or business-to-consumer (B2C), my goal is for you to have applicable growth opportunities to attract and engage customers so they make more buying decisions and, in turn, you increase purchases. You can achieve this success through strategic use of owned media, earned media, and paid media that are discussed in Get Customers Online. The objectives of the 21 growth opportunities presented in this book spans wide. So as you read, consider your business strategy. If you are aiming for demand generation or conversion rate optimization (CRO) to grow eCommerce sales or leads, you will need to apply the tactics in the book appropriately. For companies practicing inbound marketing, you may find the retargeting and online advertising chapters useful because they can be used with segmentation marketing so you reach multiple customer segments and target markets. As you apply the marketing concepts to your business plan, consider using a manageable variety of mediums. These may include but are not limited to search engines like Google, social media like Facebook, Instagram and Snapchat, and various email marketing programs. Some of these chapters will likely require certain skills for you to find new customers and achieve customer acquisition. These are marketing writing and content development, on-page SEO, and analysis of web analytics. With the guidance presented throughout this book, you can apply those skills and others to write brand messaging, blogging, optimize websites and landing pages, plus gather data to prepare for customer research like card sorting. You'll also benefit from a skill like keyword research which you can put to use in organic search, paid search, and display advertising. Be sure to measure your business success by using marketing measurement to gather insights on metrics regarding: -Return on ad spend (ROAS) -Return on investment (ROI) -Key performance indicators (KPI) -AB testing

Social Media For Business

Author : Susan Sweeney
ISBN : 9781931644914
Genre : Business & Economics
File Size : 24. 78 MB
Format : PDF, Docs
Download : 156
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Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

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