personal influence

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Personal Influence

Author : Elihu Katz
ISBN : 9781351500197
Genre : Social Science
File Size : 54. 60 MB
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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

On Personal Influence

Author : William Thomas Hamilton
ISBN : PSU:000052997488
Genre : Christianity and culture
File Size : 85. 29 MB
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Personal Influence Practical Psychology

Author : William Abner Barnes
ISBN : HARVARD:32044009573148
Genre : Mental suggestion
File Size : 32. 97 MB
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The Power Of Personal Influence

Author : Richard Hale
ISBN : 0077091310
Genre : Psychology
File Size : 80. 82 MB
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In these times of increasing change and uncertainty, individuals in organizations are less able to use traditional sources of power and authority and instead are having to rely more on their range of personal influencing skills. Some would say that such skills are innate and difficult to learn. However, in The Power of Personal Influence the authors will share with you their unique research, based over many years, which has enabled them to identify and develop these influencing skills for thousands of managers. As a result, you will be provided with a real and lasting understanding of how to improve your influencing skills in a dynamic yet practical way. This book is focused on systematically exploring the characteristics of successful influencers. As a result, and by using numerous case studies, models, exercises and questionnaires, it provides the reader with a pragmatic, no-nonsense approach to the development of these critical skills. Breaking new ground, The Power of Personal Influence reveals an exciting and unique perspective for your personal development agenda.

Personal Influence Purchasing Behavior And Ordinal Position

Author : Don Francis Kirchner
ISBN : UCLA:L0068117993
Genre : Birth order
File Size : 45. 57 MB
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Complete System Of Personal Influence And Healing

Author : Elmer E. Knowles
ISBN : UIUC:30112002995352
Genre :
File Size : 87. 87 MB
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Personal Influence

Author :
ISBN : OCLC:873962797
Genre :
File Size : 79. 31 MB
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International Public Relations

Author : Hugh M. Culbertson
ISBN : 9781136689307
Genre : Language Arts & Disciplines
File Size : 68. 73 MB
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As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

Advertising Management

Author : Batra
ISBN : 8177588508
Genre : Advertising
File Size : 58. 85 MB
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Herald Of Health

Author :
ISBN : HARVARD:32044103061719
Genre :
File Size : 36. 20 MB
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