persuasion in the media age third edition

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Persuasion In The Media Age

Author : Timothy Borchers
ISBN : 9781478608080
Genre : Language Arts & Disciplines
File Size : 27. 24 MB
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Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.

Persuasion In The Media Age

Author : Timothy A. Borchers
ISBN : 157766826X
Genre : Language Arts & Disciplines
File Size : 88. 5 MB
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"Spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture."--Publishers website

Munitions Of The Mind

Author : Philip M. Taylor
ISBN : 0719067677
Genre : History
File Size : 88. 70 MB
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"The range of this book, as well as the analysis it offers, makes it an ideal text for all international courses covering media and communications studies, cultural history, military history and politics. It will prove accessible to the general reader."--BOOK JACKET.

Computing Handbook Third Edition

Author : Heikki Topi
ISBN : 9781439898543
Genre : Mathematics
File Size : 54. 3 MB
Format : PDF, ePub
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Computing Handbook, Third Edition: Information Systems and Information Technology demonstrates the richness and breadth of the IS and IT disciplines. The second volume of this popular handbook explores their close links to the practice of using, managing, and developing IT-based solutions to advance the goals of modern organizational environments. Established leading experts and influential young researchers present introductions to the current status and future directions of research and give in-depth perspectives on the contributions of academic research to the practice of IS and IT development, use, and management Like the first volume, this second volume describes what occurs in research laboratories, educational institutions, and public and private organizations to advance the effective development and use of computers and computing in today’s world. Research-level survey articles provide deep insights into the computing discipline, enabling readers to understand the principles and practices that drive computing education, research, and development in the twenty-first century.

Best Practices In Writing Instruction Third Edition

Author : Steve Graham
ISBN : 9781462537969
Genre : Education
File Size : 71. 19 MB
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Well established as a definitive text--and now revised and updated with eight new chapters--this book translates cutting-edge research into effective guidelines for teaching writing in grades K–12. Illustrated with vivid classroom examples, the book identifies the components of a complete, high-quality writing program. Leading experts provide strategies for teaching narrative and argumentative writing; using digital tools; helping students improve specific skills, from handwriting and spelling to sentence construction; teaching evaluation and revision; connecting reading and writing instruction; teaching vulnerable populations; using assessment to inform instruction; and more. New to This Edition *Chapters on new topics: setting up the writing classroom and writing from informational source material. *New chapters on core topics: narrative writing, handwriting and spelling, planning, assessment, special-needs learners, and English learners. *Increased attention to reading–writing connections and using digital tools. *Incorporates the latest research and instructional procedures. See also Handbook of Writing Research, Second Edition, edited by Charles A. MacArthur, Steve Graham, and Jill Fitzgerald, which provides a comprehensive overview of writing research that informs good practice.

Mcgraw Hill Education 12 Sat Practice Tests With Psat 3rd Edition

Author : Christopher Black
ISBN : 9780071824279
Genre : Study Aids
File Size : 68. 54 MB
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The practice you need to succeed on the SAT McGraw-Hill Education: 12 SAT Practice Tests with PSAT provides the intensive test-taking practice that can help you sharpen your skills, boost your confidence, and reduce your stress. Take these practice tests--created by two of America's most experienced and respected test-prep coaches--and you'll learn what kinds of questions are on the SAT, how the test is structured, and how to budget your time in each test section. Watch your scores improve from one practice test to the next--and get ready to do your very best on the real exam. Inside you'll find: 12 complete sample SAT exams with full explanations for every answer, plus a complete sample PSAT exam Access to Test Planner app to customize your study schedule Thorough coverage of the best strategies for the SAT essay Scoring worksheets to help you calculate your total score for every test Expert guidance in prepping for the SAT Access to more practice tests online

Image Warfare In The War On Terror

Author : N. Roger
ISBN : 9781137297853
Genre : Political Science
File Size : 31. 8 MB
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Roger examines how developments in new media technologies, such as the internet, blogs, camera/video phones, have fundamentally altered the way in which governments, militaries, terrorists, NGOs, and citizens engage with images. He argues that there has been a paradigm shift from techno-war to image warfare, which emerged on 9/11.

Baseball Literature Culture

Author : Peter Carino
ISBN : 0786483199
Genre : Sports & Recreation
File Size : 43. 69 MB
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The Indiana State University Conference on Baseball in Literature and American Culture has consistently produced a strong body of scholarship since its inception in 1995. Eighteen essays presented at the 2004 and 2005 ISU conferences are published in this work. In “Baseball is a Place: Reflections On Building a Baseball Novel,” novelist Mick Cochrane discusses writing a baseball novel, using his 2002 novel Sport to exemplify the process. Tracy Collins, in “Women, American Society, and Baseball Literature in the High Cannon,” examines the ways in which canonical baseball novels are obliged to exclude women. In “‘A Grim Harvest’: Baseball’s Changing of the Guard, 1931,” Steve Gietschier shows baseball progressing from the tenuous agreements of the early modern era to become a stable urban business ready to take on the challenges of the mid-century. Joan Thomas’s “Baseball and America, a Timeless Love Story” muses on the ways in which fans’ relationship with baseball is like that of the lover to the beloved, irrational, forgiving, even maddening but always total. Fourteen other essays on the literature and culture of the game take on topics that include Josh Gibson and Satchel Paige, August Wilson’s Fences, baseball’s long connection with presidents, its even longer connection with tobacco, and the virtue of cheering Chicago’s Cubs.

Communication Catalog 2005

Author : Neil Thomson
ISBN : 0534512577
Genre :
File Size : 38. 66 MB
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Age Of Propaganda

Author : Anthony R. Pratkanis
ISBN : 0805074031
Genre : Political Science
File Size : 35. 65 MB
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Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

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