persuasive communication second edition

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Persuasive Communication

Author : James Brian Stiff
ISBN : 1572307021
Genre : Language Arts & Disciplines
File Size : 48. 94 MB
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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Persuasive Communication

Author : James Brian Stiff
ISBN : 1572307021
Genre : Language Arts & Disciplines
File Size : 22. 69 MB
Format : PDF, ePub, Docs
Download : 152
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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Persuasive Communication Third Edition

Author : James B. Stiff
ISBN : 9781462526840
Genre : Language Arts & Disciplines
File Size : 85. 75 MB
Format : PDF, ePub, Docs
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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Persuasive Communication

Author : Richard O. Young
ISBN : 9781317417170
Genre : Business & Economics
File Size : 54. 8 MB
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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Persuasive Communication

Author : James B. Stiff
ISBN : 0898623081
Genre : Language Arts & Disciplines
File Size : 24. 65 MB
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A vast literature now exists on persuasive messages and their effects; however, most reviews of this literature reflect either the contributions of communication scholars or those from social psychologists. Providing a cogent, thoughtful integration of research from both fields, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories of persuasion. Adopting a broad definition of persuasion, the book examines several original avenues of persuasion research. With rare insight, the author reviews essential characteristics of persuasion and discusses how these characteristics are effectively used in persuasive transactions. Each chapter describes a typical study in the research area, summarizes the most important findings, and draws substantive conclusions about the relevant literature. Traditional theories are thoroughly reviewed at points where they inform the discussion of a particular substantive issue, rather than being presented in rote fashion. Ideally structured for course work, the book defines several essential concepts and draws distinctions among types of persuasive activity, reviews the research methods most common to persuasion investigations, and considers the conditions under which attitudes predict behavior and behaviors affect attitudes. Core features of persuasive transactions, including the characteristics of persuasive messages, the important characteristics of message receivers, and persuasive settings are later explored. The author then examines contemporary models of persuasive communication: social-cognitive models, models of interpersonal influence, and models that have been effectively applied in media influence campaigns. Intended for students who have a basic understanding of quantitative research methods in the social sciences, this volume is ideal as a primary text for upper-level undergraduate as well as first-year graduate courses in persuasion. It illuminates the work of scholars in communication and social psychology, and is useful for professionals in legal fields, advertising, marketing, and politics, as it provides specific examples from each of these areas and examines models that can be easily applied.

Designs For Persuasive Communication

Author : Otto Lerbinger
ISBN : STANFORD:36105034879515
Genre : Language Arts & Disciplines
File Size : 55. 10 MB
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Persuasive Communication Skills

Author : S. Steinberg
ISBN : 0702152102
Genre : Language Arts & Disciplines
File Size : 41. 19 MB
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This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.

The Art Of Persuasive Communication

Author : Johann C. De Wet
ISBN : 0702177776
Genre : Communication
File Size : 29. 64 MB
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This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.

Persuasive Communication

Author : Erwin Paul Bettinghaus
ISBN : 0030553520
Genre : Language Arts & Disciplines
File Size : 50. 28 MB
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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

Persuasive Communication

Author :
ISBN : 1524934313
Genre : Academic writing
File Size : 68. 88 MB
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