propaganda persuasion

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Propaganda And Persuasion

Author : Garth Jowett
ISBN : 1412908981
Genre : Language Arts & Disciplines
File Size : 62. 38 MB
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Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.

Propaganda Persuasion

Author : Garth S. Jowett
ISBN : 9781412977821
Genre : Social Science
File Size : 84. 55 MB
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Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: * Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system * Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda * Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.

Readings In Propaganda And Persuasion

Author : Garth S. Jowett
ISBN : 9781412909006
Genre : Language Arts & Disciplines
File Size : 88. 27 MB
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Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide significant insights into the practice and theory of propaganda and persuasion. The contents range from seminal essays to articles by well-known writers on propaganda to new essays about responses to contemporary issues and events. This engaging anthology also includes analyses of the relationship between rhetoric, propaganda, and persuasion.

Propaganda Persuasion And The Great War

Author : Pier Paolo Pedrini
ISBN : 9781351866194
Genre : History
File Size : 36. 68 MB
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How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.

Techniques Of Propaganda And Persuasion

Author : Magedah Shabo
ISBN : 9781580498746
Genre : Advertising
File Size : 90. 21 MB
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Propaganda And The Ethics Of Persuasion

Author : Randal Marlin
ISBN : 1551113767
Genre : Philosophy
File Size : 86. 95 MB
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This book aims to develop a sophisticated understanding of propaganda. It begins with a brief history of early Western propaganda, including Ancient Greek classical theories of rhetoric and the art of persuasion, and traces its development through the Christian era, the rise of the nation-state, World War I, Nazism, and Communism. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. Propaganda and the Ethics of Persuasion examines the art of persuasion but it also hopes to establish a "self-defense" resistance to propaganda. As Jacques Ellul warned in 1980, any new technology enters into an already existing class system and can be expected to develop in a way favourable to the dominant interests of that system. The merger of AOL and Time-Warner confirms the likelihood of corporate interests dominating the future of the Internet, but the Internet has also opened up new possibilities for a politically effective counter-culture, as was demonstrated at the meeting of the World Trade Organization in Seattle in late 1999 and numerous similar gatherings since.

Propaganda And Persuasion

Author : Garth S. Jowett
ISBN : 0761911472
Genre : Language Arts & Disciplines
File Size : 55. 13 MB
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The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.

Posters Propaganda And Persuasion In Election Campaigns Around The World And Through History

Author : Steven A. Seidman
ISBN : 0820486167
Genre : Political Science
File Size : 44. 86 MB
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How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters – as well as broadsides, banners, and billboards – have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Propaganda And Mass Persuasion

Author : Nicholas John Cull
ISBN : 9781576078204
Genre : History
File Size : 42. 12 MB
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Entries provide information on the history, key propagandists, and techniques and concepts of propaganda.

Propaganda Power And Persuasion

Author : David Welch
ISBN : 9780857737373
Genre : Political Science
File Size : 62. 83 MB
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As Philip Taylor has written, ‘The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.’ Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? The distinguished contributors to this book trace the development of techniques of ‘opinion management’ from the First World War to the current conflict in Afghanistan. They reveal how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. The book provides compelling evidence of how the study and practice of propaganda today is shaped by its history.

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