purple cow transform your business by being remarkable

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Purple Cow New Edition

Author : Seth Godin
ISBN : 1101184558
Genre : Business & Economics
File Size : 31. 80 MB
Format : PDF, ePub, Docs
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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Purple Cow

Author : Seth Godin
ISBN : 9780141924861
Genre : Business & Economics
File Size : 50. 96 MB
Format : PDF, Kindle
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Guide To Seth Godin S Purple Cow By Instaread

Author : Instaread
ISBN : 9781683787624
Genre : Study Aids
File Size : 72. 80 MB
Format : PDF, Kindle
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PLEASE NOTE: This is a companion to Seth Godin’s Purple Cow and NOT the original book. Preview: Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable (2003) is a short book about marketing remarkable products. Godin argues that marketing has changed drastically since the early days of television and that most companies have been slow to adapt… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

The Bookbuzz Book Of Biz Book Insights 2009

Author : Yanky Fachler
ISBN : 9789054875963
Genre : Business & Economics
File Size : 38. 70 MB
Format : PDF
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Representing the author’s year-long odyssey through 120 business books and contemporary business thinking, this guide is a launchpad for conversation, engagement, fresh thinking, and extracting insights. Centered around 10 key themes--including ethics, leadership, motivation, and innovation--the book provides ideas that can be applied to any business. Positing that no author has a monopoly on business truths, this exploration provokes a healthy debate about the role and value of business books and simultaneously serves as a toolbox from which readers can extract insights about current business thinking.

Business Gurus

Author : Ian Wallis
ISBN : 9781780590905
Genre : Business & Economics
File Size : 31. 6 MB
Format : PDF, ePub, Mobi
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Business Gurus is an essential introduction to business and leadership thinking. A must-read for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world's most influential leadership and management thinkers. All major gurus, both past and present, are featured including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Richardo Semler, Stephen Covey, Seth Godin and many more. For each of these Gurus, the book explains their background, the main theories for which they are known, the context for these theories, and how they compare to other business thinking. Crucially the book also looks at how each theory works in practise.

Business Essential

Author : Bloomsbury Publishing
ISBN : 9781408114056
Genre : Business & Economics
File Size : 48. 24 MB
Format : PDF, Mobi
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The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers

The Dragonfly Effect

Author : Jennifer Aaker
ISBN : 0470885602
Genre : Business & Economics
File Size : 43. 63 MB
Format : PDF
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Naming For Success Naming Kids For Their Future

Author : David Conrad Mayer
ISBN :
Genre : Family & Relationships
File Size : 61. 86 MB
Format : PDF, ePub
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The baby naming system where parents are in total control. YOU create the Perfect baby names.

Maximizing Profits

Author : Lori Nordstrom
ISBN : 9781608958528
Genre : Photography
File Size : 32. 40 MB
Format : PDF, ePub
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If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.

Take Their Breath Away

Author : Chip R. Bell
ISBN : 0470485329
Genre : Business & Economics
File Size : 58. 71 MB
Format : PDF, ePub, Docs
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Praise for Take Their Breath Away "Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring." —Seth Godin, author of Purple Cow and Tribes "Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book." —Colleen Barrett, President Emeritus, Southwest Airlines Company "No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers' breath away. —Howard Beharformer, former president, Starbucks Coffee International.

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