qa a day for creatives

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Leading Creative Teams

Author : Eleazar Hernández
ISBN : 9781484220566
Genre : Business & Economics
File Size : 89. 58 MB
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Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don’ts of creative presentations Who This Book Is For Mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.


Author :
ISBN : UOM:39076001283832
Genre : Advertising
File Size : 28. 29 MB
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Author : R. Webb
ISBN : 9781137501226
Genre : Business & Economics
File Size : 36. 97 MB
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This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Role Of Voluntary Agreements In The U S Intellectual Property System

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Intellectual Property, and the Internet
ISBN : MINN:31951D03647662S
Genre : Intellectual property infringement
File Size : 56. 48 MB
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Genre :
File Size : 79. 72 MB
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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (, twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Storytelling Across Worlds

Author : Tom Dowd
ISBN : 9781136071423
Genre : Performing Arts
File Size : 54. 65 MB
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Don’t restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: * Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives * Create writing and production bibles for transmedia property * Monetize your stories across separate media channels * Manage transmedia brands, marketing, and rights * Work effectively with writers and producers in different areas of production * Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.


Author :
ISBN : UCLA:L0050857002
Genre : Advertising
File Size : 43. 83 MB
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Author :
ISBN : MINN:31951P00225691B
Genre : Advertising
File Size : 51. 37 MB
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Expert Resumes For People Returning To Work

Author : Wendy S. Enelow
ISBN : PSU:000057206158
Genre : Business & Economics
File Size : 28. 36 MB
Format : PDF, Kindle
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What should job seekers do when they have noticeable gaps in their employment histories? Pick up this guide, of course. Resumes are often used to screen out applicants, so this new book will be a welcome addition to any business/career section.

Marketing Media Decisions

Author :
ISBN : UOM:35128001695814
Genre : Advertising
File Size : 81. 97 MB
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