qualitative research methods in consumer psychology ethnography and culture researching social psychology

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Qualitative Research Methods In Consumer Psychology

Author : Paul Hackett
ISBN : 9781317690283
Genre : Psychology
File Size : 55. 64 MB
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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Consumer Psychology A Study Guide To Qualitative Research Methods

Author : Paul M. W. Hackett
ISBN : 9783847408918
Genre : Social Science
File Size : 32. 63 MB
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Psychology Of Fear Crime And The Media

Author : Derek Chadee
ISBN : 9781317700593
Genre : Psychology
File Size : 36. 42 MB
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The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself. There have been numerous theoretical studies on fear of crime in the media, but few have considered this from a social psychological perspective. As new media outlets emerge and public dependence on them increases, the need for such awareness has never been greater. This volume lays the foundation for understanding fear of crime from a social psychological perspective in a way that has not yet been systematically presented to the academic world. This volume brings together an international team of experts and scholars to assess the role of fear and the media in everyday life. Chapters take a multidisciplinary approach to psychology, sociology and criminology and explore such topics as dual process theory, construal level theory, public fascination with gangs, and other contemporary issues.

The Idea Of Suicide

Author : Michael J. Kral
ISBN : 9780429676246
Genre : Psychology
File Size : 74. 73 MB
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This book is about a new theory of suicide as cultural mimesis, or as an idea that is internalized from culture. Written as part of a new, critical focus in suicidology, this volume moves away from the dominant, strictly scientific understanding of suicide as the result of a mental disorder, and towards positioning suicide as an anthropologically salient, community-driven phenomenon. Written by a leading researcher in the field, this volume presents a conception of suicide as culturally scripted, and it demonstrates how suicide becomes a cultural idiom of distress that for some can become a normative option.

Handbook Of Qualitative Research Methods In Marketing

Author : Russell W. Belk
ISBN : 9781847204127
Genre : Business & Economics
File Size : 89. 61 MB
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Qualitative Analysis

Author : Douglas Ezzy
ISBN : 0415281261
Genre : Social Science
File Size : 77. 60 MB
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A detailed introduction to the practice of data analysis in social research, this book is both user-friendly and theoretically grounded. It includes an even-handed discussion of the often contentious topic of computer-assisted analysis. The author lectures at the University of Tasmania.

Handbook Of Qualitative Research Methods For International Business

Author : Rebecca Marschan-Piekkari
ISBN : UCSD:31822033507005
Genre : Business & Economics
File Size : 55. 46 MB
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'This is an excellent book on an important topic, namely how to conduct qualitative research in international business. It is a great collection of thoughtful chapters written by scholars that have themselves struggled with all the problems in conducting qualitative research. the book is obviously filling a gap in the literature on methodology in international business and it is a must for Ph.D students and other researchers considering conducting qualitative research. the book deserves to be widely read and carefully studied.' - Torben Pedersen, Copenhagen Business School, Denmark

Researching Children S Experience

Author : Sheila Greene
ISBN : 0761971025
Genre : Psychology
File Size : 59. 14 MB
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How should the researcher approach the sensitive subject of the child? What are the ethical issues involved in researching children's experiences? In essays written by a collection of key international authors, Researching Children's Experience addresses these questions, and examines up-to-date methodological and conceptual approaches to researching children. This book serves as a practical, comprehensive, and interdisciplinary guide for advanced students and researchers exploring a range of studies, and the theoretical and ethical motivations behind them.

Qualitative Researching With Text Image And Sound

Author : Martin W Bauer
ISBN : 0761964800
Genre : Social Science
File Size : 88. 48 MB
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`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research' Qualitative Researching with Text, Image and Sound off

Resources In Education

Author :
ISBN : MINN:30000010540189
Genre : Education
File Size : 52. 41 MB
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