reading media theory thinkers approaches and contexts

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Reading Media Theory

Author : Brett Mills
ISBN : 9781317860471
Genre : Social Science
File Size : 50. 22 MB
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What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.

Reading Media Theory

Author : David Maxwell Barlow
ISBN : UOM:49015003442473
Genre : Language Arts & Disciplines
File Size : 24. 53 MB
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This unique part reader, part textbook brings core primary media theory readings to the student whilst assisting them with reading, understanding, decoding and deconstructing the material. The dual functionality of the book helps students to familiarise themselves with core texts and develop the necessary critical reading skills and confidence required to engage with the subject. The text is annotated throughout and explores context, content, structure and writing style in order to bring theory to life for the reader. The book is split into four sections, namely Reading theory, Key thinkers and schools, Approaches and Media Theory in context. This structure is adopted in order to encourage students to familiarise themselves with the material, and the progressive pedagogical apparatus guides them to approach it gradually whilst developing their skill set. The provision of questions to prokove further thought helps to encourage the student to read more widely around the subject and engage with core concepts of both theory and learning. Ultimately the text acts as a ‘how to read’ handbook for media theory and is structured so that students can learn the literature as well as learning how to approach it.

Beyond The Bottom Line

Author : Andrew Spicer
ISBN : 9781441125125
Genre : Performing Arts
File Size : 47. 41 MB
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This is the first collection of original critical essays devoted to exploring the misunderstood, neglected and frequently caricatured role played by the film producer. The editors' introduction provides a conceptual and methodological overview, arguing that the producer's complex and multifaceted role is crucial to a film's success or failure. The collection is divided into three sections where detailed individual essays explore a broad range of contrasting producers working in different historical, geographical, generic and industrial contexts. Rather than suggest there is a single type of producer, the collection analyses the rich variety of roles producers play, providing fascinating and informative insights into how the film industry actually works. This groundbreaking collection challenges several of the conventional orthodoxies of film studies, providing a new approach that will become required reading for scholars and students.

Engaging Consumers Through Branded Entertainment And Convergent Media

Author : Parreno, Jose Marti
ISBN : 9781466683433
Genre : Business & Economics
File Size : 77. 72 MB
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Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

The Sitcom

Author : Brett Mills
ISBN : UCSD:31822036423937
Genre : Art
File Size : 83. 59 MB
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The Sitcom explores the production, viewership, and script of this popular genre, drawing on a range of examples and case studies in order to map its characteristics, social significance, and guilty pleasures. Brett Mills takes a global approach, examining international examples as well as British and American broadcasts, isolating the relationships between sitcom, nation, and identity.

The Handbook Of Journalism Studies

Author : Karin Wahl-Jorgensen
ISBN : 9781135592004
Genre : Language Arts & Disciplines
File Size : 41. 98 MB
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This Handbook charts the growing area of journalism studies, exploring the current state of theory and setting an agenda for future research in an international context. The volume is structured around theoretical and empirical approaches, and covers scholarship on news production and organizations; news content; journalism and society; and journalism in a global context. Emphasizing comparative and global perspectives, each chapter explores: Key elements, thinkers, and texts Historical context Current state of the art Methodological issues Merits and advantages of the approach/area of studies Limitations and critical issues of the approach/area of studies Directions for future research Offering broad international coverage from top-tier contributors, this volume ranks among the first publications to serve as a comprehensive resource addressing theory and scholarship in journalism studies. As such, the Handbook of Journalism Studies is a must-have resource for scholars and graduate students working in journalism, media studies, and communication around the globe.

The Handbook Of Global Media Research

Author : Ingrid Volkmer
ISBN : 9781118255308
Genre : Social Science
File Size : 56. 70 MB
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Bringing together the perspectives of more than 40 internationallyacclaimed authors, The Handbook of Global Media Researchexplores competing methodologies in the dynamic field oftransnational media and communications, providing valuable insightinto research practice in a globalized media landscape. Provides a framework for the critical debate of comparativemedia research Posits transnational media research as reflective of advancedglobalization processes, and explores its roles andresponsibilities Articulates the key themes and competing methodologicalapproaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leadinginternationally acclaimed scholars Offers a platform for the discussion of crucial issues from avariety of theoretical, methodical and practical viewpoints

Systems Approaches To Management

Author : Michael C. Jackson
ISBN : 9780306474651
Genre : Business & Economics
File Size : 31. 19 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Washakie County is a county located in the U.S. state of Wyoming. As of 2000, the population was 8,289. Its county seat is Worland.Washakie County was organized in 1911 and named after the head chief of the Shoshone people, Chief Washakie, who became an ally of the US Government.

Conditions Of Mediation

Author : Tim Markham
ISBN : 1433134691
Genre : Mass media
File Size : 67. 46 MB
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Phenomenology has become one of the most important philosophical traditions underpinning recent theory and research on new media, whether or not the word is used explicitly. Conditions of Mediation brings together, for the first time in a single publication, the diversity of phenomenological media research--from social platforms and wearable media to diasporic identity formation and the ethics of consumer technologies. The new orthodoxy in media studies emphasizes the experience of media--whether as forms, texts, technics or protocols--marking a departure from traditional approaches preoccupied with media content or its structural contexts. But phenomenologically informed approaches go beyond merely asking what people do with media. They ask a more profound question: what constitutes the conditions of mediated experience in the first place? Beginning with an accessible introduction, this book invites readers to explore a wide range of phenomenological perspectives on media via two critical dialogues involving key thinkers alongside a series of theoretically sophisticated and empirically grounded chapters. In so doing, interdisciplinary media studies is brought into conversation with the work of philosophers such as Edmund Husserl, Martin Heidegger and Maurice Merleau-Ponty, as well as phenomenologically-inspired thinkers such as Erving Goffman, Pierre Bourdieu, Tim Ingold, Henri Lefebvre, Friedrich Kittler, Marshall McLuhan and Bernard Stiegler.

Foundations Of Education

Author : Matthew Bruce Etherington
ISBN : 9781630873042
Genre : Philosophy
File Size : 77. 80 MB
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Ideas about education have consequences. This book, edited by Matthew Etherington, provides readers with ideas and insights drawn from fifteen international scholars in Christian thought within the fields of philosophy, theology, and education. Each author responds to the philosophical, historical, and sociological challenges that confront their particular line of educational inquiry. The authors offer a view of Christian education that promotes truth, human dignity, peace, love, diversity, and justice. The book critically analyzes public discourse on education, including the wisdom, actions, recommendations, and controversies of Christian education in the twenty-first century. This timely book will appeal to those concerned with Christian perspectives on education, Aboriginality, gender, history, evangelism, secularism, constructivism, purpose, hope, school choice, and community.

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