reality in advertising

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Reality In Advertising

Author : Rosser Reeves
ISBN : 9781387028047
Genre : Business & Economics
File Size : 65. 41 MB
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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Advertising And Reality

Author : Amir Hetsroni
ISBN : 9781441118943
Genre : Social Science
File Size : 69. 11 MB
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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Handbook Of Research On Narrative Advertising

Author : Yilmaz, Recep
ISBN : 9781522597919
Genre : Business & Economics
File Size : 59. 54 MB
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Handbook Of Research On Effective Advertising Strategies In The Social Media Age

Author : Ta?k?ran, Nurdan Öncel
ISBN : 9781466681262
Genre : Business & Economics
File Size : 81. 6 MB
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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

The Dynamics Of Advertising

Author : Jackie Botterill
ISBN : 9781134434862
Genre : Business & Economics
File Size : 76. 69 MB
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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Art And Advertising

Author : Joan Gibbons
ISBN : 9780857710550
Genre : Art
File Size : 30. 16 MB
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Art and advertising are often seen as enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly-written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have stepped out of the gallery to reach a wider audience by embracing the tactics of advertising, and how advertising has opened its eyes to the strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin through to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton’s Shock of Reality. Exploring cutting-edge advertising work from creative David Carson to Wieden and Kennedy and Tony Kaye, she also looks at the increasing endorsement of art by highly-branded products, to argue that art and advertising need not be mutually exclusive terms. 'Gibbons manages to elevate this age old debate. She makes us think again - and does it with intelligence and sensitivity to both the art world and the advertising world. No mean feat.' - Nik Studzinski, Creative Director, Publicis

Persuasive Advertising

Author : J. Armstrong
ISBN : 9780230285804
Genre : Business & Economics
File Size : 82. 32 MB
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Advertising As Communication

Author : Gillian Dyer
ISBN : 9781134972340
Genre : Social Science
File Size : 52. 29 MB
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Fables Fashions And Facts About Advertising

Author : John Philip Jones
ISBN : 9781452236834
Genre : Business & Economics
File Size : 79. 46 MB
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John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Social Communication In Advertising

Author : William Leiss
ISBN : 9781135887346
Genre : Business & Economics
File Size : 51. 53 MB
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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

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