seducing america how television charms the modern voter

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Seducing America

Author : Roderick P. Hart
ISBN : 0761916245
Genre : Language Arts & Disciplines
File Size : 54. 74 MB
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Examines the impact of television on the political life of America, arguing that televised political discourse is most successful when it makes people feel informed, clever, and important

Orchestrating Public Opinion

Author : Paul Christiansen
ISBN : 9789048531677
Genre : Art
File Size : 85. 5 MB
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Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Communication In U S Elections

Author : Roderick P. Hart
ISBN : 0742500691
Genre : Business & Economics
File Size : 60. 99 MB
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Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of cynicism, and the rise of the Internet have all affected U.S. political campaigns. But while these forces seem powerful, little scientific evidence has been gathered of their impact. Communication in U.S. Elections presents work from some of the best young scholars in two disciplines--communication and political science--on how modern election campaigns are affected by such forces. The authors look at how voters acquire political information, how issues are "framed" for them by the mass media, how attitudes about social groups are created, and how political advertising uses popular culture to affect voting patterns. The result is a fresh and comprehensive overview of why modern political campaigns turn out as they do.

Inviting Latino Voters

Author : Stacey L. Connaughton
ISBN : 9781135874179
Genre : Political Science
File Size : 39. 76 MB
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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

Campaign Talk

Author : Roderick P. Hart
ISBN : 1400823455
Genre : Political Science
File Size : 32. 14 MB
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Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. Hart comes to his conclusions by using DICTION, a computer program that has enabled him to unearth substantive data, such as the many subtle shifts found in political language, over the past fifty years. This approach yields a rich variety of insights, including empirically based explanations of impressions created by political candidates. For example, in 1996 Bill Clinton successfully connected with voters by using many human-interest words--"you," "us," "people," "family." Bob Dole, however, alienated the public and even undermined his own claims of optimism by using an abundance of denial words--"can't," "shouldn't," "couldn't." Hart also tracks issue buzzwords such as "Medicare" to show how candidates and voters define and readjust their positions throughout the campaign dialogue. In the midst of today's increased media hype surrounding elections, Americans and the candidates they elect do seem to be listening to each other--as much as they did in years gone by. Hart's wide-ranging, objective investigation upends many of our stereotypes about political life and presents a new, more bracing, understanding of contemporary electoral behavior.

The Public Voice In A Democracy At Risk

Author : Eisenhower Leadership Group
ISBN : 0275960137
Genre : Language Arts & Disciplines
File Size : 29. 7 MB
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Presents twelve contributions written by professors of political science, communications, government, and American Studies, divided into four sections. The first part introduces the major issues and obstacles obstructing citizens' ability to effectively deliberate matters of public concern. Each of

You The People

Author : Vanessa B. Beasley
ISBN : 9781603442985
Genre : Political Science
File Size : 63. 71 MB
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New in paperback As we ask anew in these troubled times what it means to be an American, You, the People provides perspective by casting its eye over the answers given by past U.S. presidents in their addresses to the public. Who is an American, and who is not? And yet, as Vanessa Beasley demonstrates in this eloquent exploration of a century of presidential speeches, the questions are not new. Since the Founders first identified the nation as “we, the people,” the faces and accents of U.S. citizens have changed dramatically due to immigration and other constitutive changes. U.S. presidents have often spoken as if there were one monolithic American people. Here Beasley traces rhetorical constructions of American national identity in presidents’ inaugural addresses and state of the union messages from 1885 through 2000. She argues convincingly that while the demographics of the voting citizenry changed rapidly during this period, presidential definitions of American national identity did not. Chief executives have consistently employed a rhetoric of American nationalism that is simultaneously inclusive and exclusive; Beasley examines both the genius and the limitations of this language.

Voting In America What Influences The American Voter Interest Groups Issues And The Media

Author : Morgan E. Felchner
ISBN : 0275998088
Genre : Political Science
File Size : 69. 28 MB
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Civic Dialogue In The 1996 Presidential Campaign

Author : Lynda Lee Kaid
ISBN : UOM:39015049999280
Genre : Biography & Autobiography
File Size : 49. 47 MB
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Swing Voters

Author : Philip D. Dalton
ISBN : 1572736542
Genre : Social Science
File Size : 54. 49 MB
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This book offers the reader a first glimpse of the attitudes of the U.S. swing voter - those voters campaigns most need to pursue and who are uncommitted and believed likely to vote. It focuses on these voters from a phenomenological standpoint, identifying that which is common among them, their unexamined attitudes about politics, their approach to decision-making and their role in society. It is argued that the empirical approach to voting is indicative of a general shift in U.S. culture toward social disengagement. Topics that are covering include independent voters, the public sphere, presidential elections, voting, ethnography, phenomenology, as well as consciousness structures, introducing the work of Jean Gebser as it applies to the attitudes made evident by the subjects involved in this study.

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