selling war a critical look at the military s pr machine

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Selling War

Author : Steven J. Alvarez
ISBN : 9781612348193
Genre : History
File Size : 37. 38 MB
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In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.

The Critical Review Or Annals Of Literature

Author : Tobias George Smollett
ISBN : HARVARD:HXJ9QR
Genre : English literature
File Size : 58. 62 MB
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Saturday Review

Author :
ISBN : UCSC:32106017174860
Genre : Literature
File Size : 87. 2 MB
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The American Monthly Magazine And Critical Review

Author : H. Biglow
ISBN : STANFORD:36105005645770
Genre :
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The Critical Review Or Annals Of Literature

Author :
ISBN : BSB:BSB10540152
Genre :
File Size : 52. 53 MB
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Review Of Reviews And World S Work

Author :
ISBN : UCBK:B000481726
Genre :
File Size : 65. 11 MB
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The Political Performers

Author : Michael D. Murray
ISBN : UOM:39015032536891
Genre : Language Arts & Disciplines
File Size : 22. 75 MB
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This examination of key CBS broadcasts and the people behind them that helped to establish the network as the prototype for excellence provides a unique perspective on the early era of broadcasting.

Army Navy Air Force Register And Defense Times

Author :
ISBN : CORNELL:31924069764375
Genre : Military art and science
File Size : 53. 47 MB
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A Critical Pronouncing Dictionary And Expositor Of The English Language

Author : John Walker
ISBN : NYPL:33433069240723
Genre : Encyclopedias and dictionaries
File Size : 63. 73 MB
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A Critical Pronouncing Dictionary

Author : John Walker
ISBN : BCUL:1092940953
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File Size : 79. 9 MB
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