short cuts a guide to oaths ring tones ransom notes famous last words and other forms of minimalist communication

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Short Cuts

Author : Alexander Humez
ISBN : 0199758689
Genre : Social Science
File Size : 35. 42 MB
Format : PDF, ePub, Mobi
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Our everyday lives are inevitably touched--and immeasurably enriched--by an extraordinary variety of miniature forms of verbal communication, from classified ads to street signs, and from yesterday's graffito to tomorrow's headline. Celebrating our long history of compact speech, Short Cuts offers a well-researched and vibrantly written account of this unsung corner of the linguistic world, inspiring a new appreciation of the wondrously varied forms of our briefest exchanges. Alexander Humez, Nicholas Humez, and Rob Flynn shed light here on an ever-growing field of minimalist genres, ranging from the bank robbery note to the billboard, from the curse hurled from a car window (or the Senate floor) to the suicide note, and from the ghost-word to the ring tone. The book is divided into ten thematic sections, as varied as "In the Dictionary" (discussing such topics as Sniglets, Mountweazels, and the Wiktionary), "In and Out of Trouble" (error messages, weasel words, the pre-nup), and "On the Lam" (ransom notes, wanted posters, portraits parl?s). The authors look at the comic strip's maladicta balloon and the dinner-interrupter's robocalls, the advice column and the obit, and the many ways your personal appearance tells us who you are, from the message on your gimme cap to the tattoo with your S.O.'s name on your ankle. Uncovering the elegance, the humor, and the unspoken implications in these fleeting communications, this book provides a satisfying thoroughness and an abundance of connections that unravel how the oath became the swearword and the calling card salver turned into the Facebook wall. For readers who love language and enjoy rummaging through the cultural baggage that comes with it, Short Cuts gathers an engaging sampler of the most delightful and cogent--and above all brief--forms of contemporary English.

The Routledge Companion To Digital Consumption

Author : Russell W. Belk
ISBN : 9781136253379
Genre : Business & Economics
File Size : 22. 3 MB
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The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

Translation As Scholarship

Author : Jay Crisostomo
ISBN : 9781501509810
Genre : Religion
File Size : 60. 91 MB
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In the first half of the 2d millennium BCE, translation occasionally depicted semantically incongruous correspondences. Such cases reflect ancient scribes substantiating their virtuosity with cuneiform writing by capitalizing on phonologic, graphemic, semantic, and other resemblances in the interlingual space. These scholar–scribes employed an essential scribal practice, analogical hermeneutics, an interpretative activity grounded in analogical reasoning and empowered by the potentiality of the cuneiform script. Scribal education systematized such practices, allowing scribes to utilize these habits in copying compositions and creating translations. In scribal education, analogical hermeneutics is exemplified in the word list "Izi", both in its structure and in its occasional bilingualism. By examining "Izi" as a product of the social field of scribal education, this book argues that scribes used analogical hermeneutics to cultivate their craft and establish themselves as knowledgeable scribes. Within a linguistic epistemology of cuneiform scribal culture, translation is a tool in the hands of a knowledgeable scholar.

Language

Author : George Melville Bolling
ISBN : STANFORD:36105134085021
Genre : Comparative linguistics
File Size : 62. 44 MB
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