social marketing in the 21st century

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Social Marketing In The 21st Century

Author : Alan R. Andreasen
ISBN : 1412916348
Genre : Business & Economics
File Size : 86. 30 MB
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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Social Marketing In The 21st Century

Author : Alan R. Andreasen
ISBN : 1483329194
Genre : Social marketing
File Size : 65. 36 MB
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'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.

Social Marketing In The 21st Century

Author : Alan Andreasen
ISBN : 1428848088
Genre : Business & Economics
File Size : 73. 12 MB
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Marketing In The 21st Century

Author : Bruce David Keillor
ISBN : 9780313086434
Genre : Business & Economics
File Size : 79. 14 MB
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A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

21st Century Communication A Reference Handbook

Author : William F. Eadie
ISBN : 9781452265988
Genre : Language Arts & Disciplines
File Size : 46. 93 MB
Format : PDF
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Via 100 entries or "mini-chapters," the SAGE 21st Century Reference Series volumes on Communication will highlight the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter.

International Consumer Behavior In The 21st Century

Author : A. Coskun Samli
ISBN : 9781461451259
Genre : Business & Economics
File Size : 35. 36 MB
Format : PDF
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Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Ethics In Social Marketing

Author : Alan R. Andreasen
ISBN : 1589013166
Genre : Law
File Size : 52. 7 MB
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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Marketing In The 21st Century And Beyond

Author : Bruce D. Keillor
ISBN : 9781440828522
Genre : Business & Economics
File Size : 40. 66 MB
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This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume.

Social Marketing

Author : Philip Kotler
ISBN : 9781412956475
Genre : Business & Economics
File Size : 63. 98 MB
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A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition Features many updated cases and includes current marketing and research highlights Increases focus on international cases and examples Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners. Contributors Alan Andreasen Georgetown University, Foreword Carol Bryant University of South Florida, “VERBÔ Summer Scorecard” Carol Cone Cone LLC, “Go Red for Women” Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign” Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence” Sue Eastgard Youth Suicide Prevention Center, “Youth Suicide Prevention” Jeff French National Social Marketing Centre, “Marketing Social Marketing in England” Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off” Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.” Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland” Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign” Lynne D. Lotenberg Social Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda” Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada's Anti-Idling Campaign” Patricia McLaughlin American Legacy Foundation, "truth® Campaign" Jim Mintz Centre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada Gregory R. Niblett AED, “Jordan Water Efficiency Program” Bill Novelli AARP, “Don't Vote: Until You Know Where theCandidate Stands” Michael Rothschild University of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving” Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign” William A. Smith AED, “Save the crabs. Then eat 'em.” Shelly Spoeth Centers for Disease Control and Prevention, “African-American Women HIV Testing Campaign” K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Hands On Social Marketing

Author : Nedra Kline Weinreich
ISBN : 0761908676
Genre : Business & Economics
File Size : 29. 1 MB
Format : PDF, ePub
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This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

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