social marketing in the 21st century

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Social Marketing In The 21st Century

Author : Alan R. Andreasen
ISBN : 1412916348
Genre : Business & Economics
File Size : 43. 18 MB
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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Social Marketing In The 21st Century

Author : Alan Andreasen
ISBN : 1428848088
Genre : Business & Economics
File Size : 41. 14 MB
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Social Marketing

Author : Gerard Hastings
ISBN : 9780750683500
Genre : Business & Economics
File Size : 68. 73 MB
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Managing Workplace Diversity and Inclusion provides a comprehensive overview to understanding and managing diversity in the workplace. Intended for upper-level undergraduates as well as graduate students in Psychology and Human Resources Management, this textbook introduces readers to the concept of diversity as well as relevant theoretical topics including oppression, power, and the social construction of difference. Rooted in a psychological approach, it applies relevant psychological methods to understanding diversity issues within organizations, covering topics such as diversity training, mentoring, group dynamics, employment law, and organizational change. Each chapter presents engaging scenarios and concludes with relevant questions to stimulate learning and help students conceptualize and contextualize diversity in the workplace.

Social Marketing

Author : Philip Kotler
ISBN : 9781412956475
Genre : Business & Economics
File Size : 60. 74 MB
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A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition Features many updated cases and includes current marketing and research highlights Increases focus on international cases and examples Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners. Contributors Alan Andreasen Georgetown University, Foreword Carol Bryant University of South Florida, “VERBÔ Summer Scorecard” Carol Cone Cone LLC, “Go Red for Women” Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign” Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence” Sue Eastgard Youth Suicide Prevention Center, “Youth Suicide Prevention” Jeff French National Social Marketing Centre, “Marketing Social Marketing in England” Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off” Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.” Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland” Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign” Lynne D. Lotenberg Social Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda” Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada's Anti-Idling Campaign” Patricia McLaughlin American Legacy Foundation, "truth® Campaign" Jim Mintz Centre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada Gregory R. Niblett AED, “Jordan Water Efficiency Program” Bill Novelli AARP, “Don't Vote: Until You Know Where theCandidate Stands” Michael Rothschild University of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving” Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign” William A. Smith AED, “Save the crabs. Then eat 'em.” Shelly Spoeth Centers for Disease Control and Prevention, “African-American Women HIV Testing Campaign” K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Social Marketing For Public Health

Author : Hong Cheng
ISBN : 0763757977
Genre : Business & Economics
File Size : 33. 62 MB
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Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Ethics In Social Marketing

Author : Alan R. Andreasen
ISBN : 1589013166
Genre : Law
File Size : 73. 73 MB
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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Hands On Social Marketing

Author : Nedra Kline Weinreich
ISBN : 0761908676
Genre : Business & Economics
File Size : 65. 41 MB
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This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

Social Marketing

Author : Seymour H. Fine
ISBN : UOM:39015016973912
Genre : Advertising, Public service.
File Size : 73. 98 MB
Format : PDF
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Le marketing social s'attache à définir un marketing adapté aux organisations publiques et à buts non lucratifs. Cet ouvrage donne différents éclairages à travers des auteurs traitant des thèmes suivants : le marketing social, le marché public et non lucratif, les processus du marketing social, ainsi que les domaines d'applications et des exemples. L'ouvrage fait également la promotion des agences impliquées dans le marketing des causes sociales.

The Sage Handbook Of Social Marketing

Author : Gerard Hastings
ISBN : 9781446254479
Genre : Business & Economics
File Size : 65. 97 MB
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For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Tourism And Social Marketing

Author : C. Michael Hall
ISBN : 9781136989278
Genre : Business & Economics
File Size : 72. 76 MB
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Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

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