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Social Media Communication

Author : Jeremy Harris Lipschultz
ISBN : 9781315388120
Genre : Social Science
File Size : 32. 74 MB
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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:

Social Computing And Social Media Communication And Social Communities

Author : Gabriele Meiselwitz
ISBN : 3030219046
Genre : Computers
File Size : 22. 98 MB
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This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.

Social Media And Crisis Communication

Author : Lucinda L. Austin
ISBN : 9781317607977
Genre : Language Arts & Disciplines
File Size : 46. 14 MB
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Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.

The Social Media Communication Matrix

Author : Kenneth D. Plowman
ISBN : 1606497928
Genre : Business & Economics
File Size : 71. 92 MB
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There are now more than 1.1 billion users on Facebook, and more than 343 million people using Google. YouTube is the world's second largest search engine. More than 400 million tweets are sent daily, and more than 17 percent of e-commerce sites' social media revenue comes from Pinterest. The social media revolution has changed the way brands and consumers communicate--forever--and it's not going away anytime soon. Although 64 percent of advertisers expect an increase to their social media budget in 2013, and many are embracing social media communication, many others are hesitant to jump on the social media bandwagon. Time constraints, ROI benefits and security concerns are common questions when businesses want to start using social media, and answers are sometimes not easily understood. This book is for all those business people, PR professionals, communicators, and influencers who aren't sure what the value is in social media--or how to use it successfully. This book is also for all those content generators, marketers and digital natives who have embraced social but could benefit even more from a strategic communications foundation. Simply put, The SMC Matrix brings the best of both worlds--and bridges the gap to show how to navigate branding, the new consumer audience and crisis situations while in the digital wild wild west.

Social Media

Author : Graham Meikle
ISBN : 0415712238
Genre : Citizen journalism
File Size : 67. 89 MB
Format : PDF, ePub
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Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Social Media For Strategic Communication

Author : Karen Freberg
ISBN : 9781506387116
Genre : Language Arts & Disciplines
File Size : 27. 73 MB
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Social Media And Politeness

Author : Sebastian Thielke
ISBN : 9783656000587
Genre :
File Size : 46. 60 MB
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Studienarbeit aus dem Jahr 2011 im Fachbereich Anglistik - Kultur und Landeskunde, Note: 2,7, Sprache: Deutsch, Abstract: "Never in the course of human events have we lived in a time where tools to communicate ... have been handed to us in such volumes, and for free." (Klososky dedication) By this Klososky made a statement about the current situation of our instruments of communication. But not only have the numbers of instruments impact on our communicative behavior. Also the style, the background and the way of use of such instruments changes and influences our communication. With the rise of the term Web 2.0 Tim OReilly and John Batelle coined the new way how the Internet is used and how it appears to its users. At the beginning the Internet was a collaborative tool for scientists to work together. It should be a simpler medium to exchange ideas and knowledge. So it appears to the broader audience as the so called Web 1.0. With this first step of the Internet humanity was confronted with such exciting new communication features as the e mail, the chat or even the forum. This new ways of communication breached borders. They were able to ignore time and location of the communicators and connect people of different cultures from different countries. It stimulated the matter of communication in a way humanity never had seen before. Communication was seen as borderless."

42 Rules Of Social Media For Small Business

Author : Jennifer L. Jacobson
ISBN : 9781607730149
Genre : Business & Economics
File Size : 36. 38 MB
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'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

A Dictionary Of Social Media

Author : Daniel Chandler
ISBN : 9780192518521
Genre : Computers
File Size : 71. 29 MB
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This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.

Social Media And The Law

Author : Daxton Stewart
ISBN : 1138695785
Genre : Cyberbullying
File Size : 75. 29 MB
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Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen--and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren't widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues--such as posting copyrighted videos and photographs--consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Lawbrings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation--and this guidebook is here to help them navigate the tricky legal terrain of social media.

Communication And Social Media

Author : Joseph P. Mazer
ISBN : 0190877642
Genre : Communication
File Size : 34. 85 MB
Format : PDF
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Social Media

Author : K.M Shrivastava
ISBN : 9788120792098
Genre : Business & Economics
File Size : 88. 13 MB
Format : PDF, Kindle
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"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

Social Media

Author : Christian Fuchs
ISBN : 9781473988248
Genre : Social Science
File Size : 35. 17 MB
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"Timely new chapters on China and the 'sharing economy' of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world." –Vincent Mosco, Queen's University, Ontario With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. This Second Edition: Lays bare the structures and power relations at the heart of our media landscape Explores the sharing economy of Uber and Airbnb in a brand new chapter Takes us into the politics and economy of social media in China Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.

Museum Communication And Social Media

Author : Kirsten Drotner
ISBN : 9781135053413
Genre : Art
File Size : 35. 89 MB
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Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.

Social Media Strategy

Author : Phillip G. Clampitt
ISBN : 9781506346236
Genre : Language Arts & Disciplines
File Size : 51. 6 MB
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Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Social Media

Author : Hana S. Noor Al-Deen
ISBN : 9780739167298
Genre : Computers
File Size : 45. 96 MB
Format : PDF
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Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

Social Media Crisis Communications

Author : Ann Marie van den Hurk
ISBN : 9780133353891
Genre : Business & Economics
File Size : 73. 36 MB
Format : PDF
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Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time! Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster. So…what’s your crisis communications plan? Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable. You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations. When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win. Understand the radically new dynamics of today’s crises Anticipate what might happen, so you can get ahead of any crisis Establish crisis response roles, teams, and notification/activation processes Use free and low-cost services to monitor online chatter for signs of trouble Respond in real time, before your crisis escalates Calibrate your response to the realities of what’s happening Effectively integrate social media best practices throughout your response Avoid the disastrous mistakes panicked organizations often make Regain control of your organization’s identity across the web

The Social Media Revolution An Economic Encyclopedia Of Friending Following Texting And Connecting

Author : Jarice Hanson
ISBN : 9781610697682
Genre : Social Science
File Size : 22. 87 MB
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Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. • Provides an insightful perspective on the past and future that demonstrates how the technologies of communication serve to create the nexus of social interaction • Examines the fundamental need and desire of humanity to communicate, which in turn determines what we think of ourselves, how we see the world, and how we make meaning • Focuses on social media as a powerful tool, not only for communication and entertainment but also for potentially equalizing power and social mobility locally, nationally, and globally • Considers the financial impact of social media as it challenges legacy media for consumers, users, and audiences

Crisis Communications In The 24 7 Social Media World

Author : Bill Walker
ISBN : 1941688225
Genre : Business & Economics
File Size : 51. 56 MB
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Bill Walker provides a bold new prescription for crisis management. It's one that clearly puts CEOs first and challenges them to respond to the public, not corporate interests. Walker shows how by leveraging relationships and setting out to shatter the expectations of how people think an organization will react, it's possible t not only survive a crisis, but emerge stronger from it.

Sense Making In Social Media Communication And Its Implications For Crisis Management

Author : Milad Mirbabaie
ISBN : OCLC:1099915906
Genre :
File Size : 59. 92 MB
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