social media enduring principles

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Social Media

Author : Ashlee Humphreys
ISBN : 9780199328437
Genre : Communication and technology
File Size : 77. 51 MB
Format : PDF, Mobi
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Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.

Social Media A Reference Handbook

Author : Kelli S. Burns
ISBN : 9781440843563
Genre : Computers
File Size : 59. 17 MB
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Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. • Provides readers with a clearly written overview of the impacts of social media worldwide that highlights key people and companies in the development of social media • Presents up-to-date information on the range of problems related to social media and presents potential solutions • Offers a variety of voices from social media experts, supplying perspectives from creators to users

Understanding Communication Research Methods

Author : Stephen M. Croucher
ISBN : 9781351683654
Genre : Social Science
File Size : 23. 66 MB
Format : PDF
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Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

An Integrated Approach To Communication Theory And Research

Author : Don W. Stacks
ISBN : 9781351358705
Genre : Language Arts & Disciplines
File Size : 53. 94 MB
Format : PDF, ePub
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This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

The Art Therapist S Guide To Social Media

Author : Gretchen M. Miller
ISBN : 9781317239246
Genre : Psychology
File Size : 38. 39 MB
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The Art Therapist’s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices, and examples to explore existing and emerging areas of social networking's power for art therapists as practitioners and artists. Divided into three sections that highlight the themes of connection, community, and creativity, chapters explore timely topics such as the professional use of social media, ethical considerations, potential benefits and challenges, and strategies to embrace the possibilities that social media can create for the field worldwide. Art therapists in training, art therapy educators and supervisors, and practicing art therapists will find content in this text helpful for their learning and professional practice.

Social Media Strategy

Author : Phillip G. Clampitt
ISBN : 9781506346236
Genre : Language Arts & Disciplines
File Size : 59. 7 MB
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Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Social Media For Journalists

Author : Megan Knight
ISBN : 9781446281543
Genre : Language Arts & Disciplines
File Size : 51. 57 MB
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"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple 'how-to' guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.

Corrupted Culture

Author : Vincent Ryan Ruggiero
ISBN : 9781616147501
Genre : Social Science
File Size : 61. 50 MB
Format : PDF
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Poor education, bad parenting, a sense of entitlement, the "wasteland" of television, and more. These are the symptoms of a culture in decline. While it's easy to recite a litany of our problems, identifying their root causes requires more than the facile commentary offered by media pundits. This in-depth historical analysis of cultural trends in American traces the problems of our current malaise back to two profoundly misguided views of human nature that were pervasive in this country in the twentieth century. The first was hereditarianism, which was highly influential until the end of World War II. The second was humanistic psychology, which emerged after the war as a reaction against negativism. Citing a host of original sources, Ruggiero shows that while the hereditarians advanced the absurdly pessimistic view that biology is destiny, humanistic psychology countered with an absurdly optimistic view of human nature. He also demonstrates that the flaws of both hereditarianism and humanistic psychology are observable in today's resurgent progressivism. Beyond critique, Ruggiero presents a compelling case for restoring the traditional principles and values associated with the Western view of human nature. In this view, human nature is inherently imperfect but has the potential for goodness and wisdom; intelligence is the sum of inherited capacity and performance attained through mental training and acquired knowledge; reason is more reliable than feelings; and self-esteem is the result of actual achievement. Blending thorough research with incisive analysis, Ruggiero shows the relevance of recent intellectual history to today's social problems and charts a course for a better future.

Software Business

Author : Pasi Tyrväinen
ISBN : 9783642136337
Genre : Computers
File Size : 73. 93 MB
Format : PDF
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The advancementof the softwareindustry has hada substantialimpact notonly onproductivityandonGDPgrowthglobally,butalsoonourdailyworkandlife. Software business refers to commercial activity of the software industry, aimed at generating income from delivery of software products and software services. Although software business shares common features with other international knowledge-intensive businesses, it carries many inherent features making it an intriguing and challenging domain for research. Until now, however, software business has received little attention from the academic community. The First International Conference on Software Business (ICSOB 2010) was organized in Jyv ̈ askyl ̈ a during June 21–23, 2010. This inaugural conference brought together a strong Program Committee of 52 members with research disciplines from various ?elds of business management and technology mana- mentaswellasinternational?avorwithmemberscomingfrom17countriesfrom South and North America to Europe, India and Australia. Wereceived35researchpapersubmissions.Thepaperswentthroughadoub- blind review process producing at least three reviews for each accepted paper. The ProgramCommittee accepted 13 submissions to be presented as full papers in the conference, equaling 37% of the submissions. In addition, ten papers were accepted as short papers. The accepted papers represent the wide variety of - searchactivityonsoftwarebusiness.Forthepurposesoftheconferenceprogram, the papers were organized under eight themes: business models, business m- agement, ecosystems, education and research, internationalization, open source software and social media, product management, and software as a service. In addition to the paper sessions, the conference program included three keynote presentations and a Business Innovation Track containing best-practice presentations from the software industry. The conference program also included two workshops, three tutorials and an adjunct meeting of the Cloud Software Consortia.

The Essential Manager

Author : James W. Cortada
ISBN : 9781119004936
Genre : Business & Economics
File Size : 21. 73 MB
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This book discusses the evolution of management as a professionover the past two decades and how it continues to evolve. It goeson to describe the new style of management and makesrecommendations for what today’s and tomorrow’smanagers must know and how to work. Offers ways to think about your role as a manager in order tooptimize your effectiveness toward uncertain and turbulentchanges Discusses current realities in which management currentlyoperates Provides a historical background of managerial practices andhow they’ve evolved in the present workplace

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