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Srds Consumer Magazine Advertising Source

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ISBN : NWU:35556031564404
Genre : Advertising, Magazine
File Size : 68. 31 MB
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Dictionary Of Marketing Communications

Author : Norman A. P. Govoni
ISBN : 0761927719
Genre : Business & Economics
File Size : 50. 6 MB
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The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

Media Management

Author : George Sylvie
ISBN : 9781135594466
Genre : Business & Economics
File Size : 72. 79 MB
Format : PDF, ePub, Docs
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Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Strauss S Handbook Of Business Information A Guide For Librarians Students And Researchers 3rd Edition

Author : Rita Moss
ISBN : 9781610692366
Genre : Language Arts & Disciplines
File Size : 63. 9 MB
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Strauss's latest edition retains its place as an essential text for library students; an indispensable guide for practitioners in public, academic, and special libraries who deal with business inquiries; and a resource for entrepreneurs and business professionals.

The Magazine Writer S Handbook

Author : Franklynn Peterson
ISBN : 0299214931
Genre : Reference
File Size : 64. 49 MB
Format : PDF, ePub
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An expanded and updated revision of the already comprehensive first edition, The Magazine Writer’sHandbook offers insightful strategies addressing virtually every aspect of writing a magazine article for publication. Designed to be useful for both experienced magazine writers and those seeking to break into the magazine-writing industry, this handbook provides an exhaustive step-by-step approach taking the reader through every stage of the publication process. From targeting the right publication to constructing a professional article, and from dealing with legal considerations to working with editors, the revised edition of The Magazine Writer’s Handbook will be an indispensable addition to any writer’s desk. Extensively published in popular trade magazines, the authors dispense their knowledge in this handbook to help writers of all levels see their work published.

Consumer Magazine Agri Media Source

Author :
ISBN : CORNELL:31924069649774
Genre : Advertising, Magazine
File Size : 46. 67 MB
Format : PDF, Kindle
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Enciclopedia Mit De Ciencias Cognitivas

Author : Robert A. Wilson
ISBN : 8477389837
Genre :
File Size : 70. 45 MB
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