strategic brand management global edition

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Strategic Brand Management

Author : Kevin Lane Keller
ISBN : 0132664259
Genre : Business & Economics
File Size : 39. 72 MB
Format : PDF
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Strategic Brand Management Global Edition

Author : Kevin Keller
ISBN : 9780273780045
Genre : Business & Economics
File Size : 69. 47 MB
Format : PDF
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For students, managers and senior executives studying Brand Management. Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

Strategic Brand Management

Author : Jean-Noël Kapferer
ISBN : 9780029170458
Genre : Business & Economics
File Size : 57. 60 MB
Format : PDF, ePub
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"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.

The New Strategic Brand Management

Author : Jean-Noël Kapferer
ISBN : 0749442832
Genre : Business & Economics
File Size : 25. 70 MB
Format : PDF, ePub
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Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

Strategic Brand Management

Author : Deborah Roedder John
ISBN : 0190646004
Genre : Business & Economics
File Size : 71. 10 MB
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This text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively buildand manage brands.

Driving Customer Appeal Through The Use Of Emotional Branding

Author : Garg, Ruchi
ISBN : 9781522529224
Genre : Business & Economics
File Size : 47. 58 MB
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The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.

Marketing Management

Author : Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
ISBN : 9781292248462
Genre :
File Size : 28. 87 MB
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Proceedings Of The 22nd International Conference On Industrial Engineering And Engineering Management 2015

Author : Ershi Qi
ISBN : 9789462391772
Genre : Technology & Engineering
File Size : 56. 78 MB
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Being the premier forum for the presentation of new advances and research results in the fields of Industrial Engineering, IEEM 2015 aims to provide a high-level international forum for experts, scholars and entrepreneurs at home and abroad to present the recent advances, new techniques and applications face and face, to promote discussion and interaction among academics, researchers and professionals to promote the developments and applications of the related theories and technologies in universities and enterprises, and to establish business or research relations to find global partners for future collaboration in the field of Industrial Engineering. All the goals of the international conference are to fulfill the mission of the series conference which is to review, exchange, summarize and promote the latest achievements in the field of industrial engineering and engineering management over the past year, and to propose prospects and vision for the further development. This volume is the second of the two proceedings volumes from this conference.

Multi Channel Marketing Branding And Retail Design

Author :
ISBN : 9781786354556
Genre : Business & Economics
File Size : 76. 28 MB
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This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Brand Management

Author : Saurabh Aggarwal
ISBN : 8190721135
Genre : Business & Economics
File Size : 75. 47 MB
Format : PDF, ePub, Mobi
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Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.

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