strategic social marketing

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Strategic Social Marketing

Author : Jeff French
ISBN : 9781473927674
Genre : Business & Economics
File Size : 43. 57 MB
Format : PDF
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Lecturers/Instructors - Request a free digital inspection copy here. 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Companion Website - Featuring free resources for marketing students and lecturers.

Contemporary Issues In Social Marketing

Author : Krzysztof Kubacki
ISBN : 9781443864220
Genre : Business & Economics
File Size : 86. 14 MB
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Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is understood and implemented by governments, commercial organisations and third sector organisations in different parts of the world. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and contemporary debate in the field, in addition to exploring areas that are currently underdeveloped in the literature. This book covers arguments relating to numerous hot topics and controversial issues, such as ethics in social marketing; climate change; energy consumption; smoking; healthy eating habits; blood donation; social marketing theory; and the evaluation of social marketing interventions.

Social Marketing Casebook

Author : Jeff French
ISBN : 9781446253946
Genre : Business & Economics
File Size : 58. 29 MB
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Electronic Inspection Copy available for instructors here Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

Social Marketing And Social Change

Author : R. Craig Lefebvre
ISBN : 9781118235249
Genre : Medical
File Size : 45. 72 MB
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How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? Social marketing guru R. Craig LeFebvre weaves togethermulti-level theories of change, research and case studies toexplain and illustrate the development of social marketing toaddress some of society’s most vexing problems. The result isa people-centered approach that relies on insight and empathy asmuch as on data for the inspiration, design and management ofprograms that strive for changes for good. This text is ideal forstudents and professionals in health, nonprofit, business, socialservices, and other areas. “This is it -- the comprehensive, brainy road map fortackling wicked social problems. It’s all right here: how tocreate and innovate, build and implement, manage and measure, scaleup and sustain programs that go well beyond influencing individualbehaviors, all the way to broad social change in a world that needsthe help.”—Bill Novelli, Professor, McDonough Schoolof Business, Georgetown University, former CEO, AARP and founder,Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise onsocial marketing and social change. Theoretically based;pedagogically focused; transdisciplinary; innovative; and actionoriented: this book is right for our time, our purpose, and ourfuture thinking and action.”—Robert Gold, MS, PhD,Professor of Public Health and Former Dean of the School of PublicHealth at the University of Maryland, College Park “This book -- like its author -- is innovative andforward-looking, yet also well-grounded in the full range ofimportant social marketing fundamentals.”—EdwardMaibach, MPH, PhD, University Professor and Director, Center forClimate Change Communication, George Mason University

Social Marketing

Author : Gerard Hastings
ISBN : 9780750683500
Genre : Business & Economics
File Size : 67. 15 MB
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Managing Workplace Diversity and Inclusion provides a comprehensive overview to understanding and managing diversity in the workplace. Intended for upper-level undergraduates as well as graduate students in Psychology and Human Resources Management, this textbook introduces readers to the concept of diversity as well as relevant theoretical topics including oppression, power, and the social construction of difference. Rooted in a psychological approach, it applies relevant psychological methods to understanding diversity issues within organizations, covering topics such as diversity training, mentoring, group dynamics, employment law, and organizational change. Each chapter presents engaging scenarios and concludes with relevant questions to stimulate learning and help students conceptualize and contextualize diversity in the workplace.

The Sage Handbook Of Social Marketing

Author : Gerard Hastings
ISBN : 9781446254479
Genre : Business & Economics
File Size : 32. 37 MB
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For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Social Marketing

Author : Philip Kotler
ISBN : UOM:39015050198012
Genre : Business & Economics
File Size : 44. 36 MB
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Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups

Social Marketing

Author :
ISBN : 9781135048020
Genre : Business & Economics
File Size : 79. 41 MB
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Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

Computer Mediated Marketing Strategies Social Media And Online Brand Communities

Author : Bowen, Gordon
ISBN : 9781466665965
Genre : Business & Economics
File Size : 68. 15 MB
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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Strategic Marketing

Author :
ISBN : 9788776816438
Genre :
File Size : 67. 78 MB
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