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The Art Of Client Service Revised And Updated Edition

Author : Robert Solomon
ISBN : 1427796718
Genre : Business & Economics
File Size : 51. 65 MB
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a high-tech world, be low-tech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

The Art Of Client Service

Author : Robert Solomon
ISBN :
Genre : Business & Economics
File Size : 37. 5 MB
Format : PDF, ePub, Mobi
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In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, "sensible, timeless advice for distinguishing your brand through generosity of spirit." This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work. The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about "what's wrong with advertising," setting up the material to follow. It ends with a provocative question, "Is account management dead," that the author counters in convincing fashion. In between there is practical, accessible content designed to help people get better at what they do.

The Art Of Client Service

Author : Robert Solomon
ISBN : 9781119227939
Genre : Business & Economics
File Size : 37. 90 MB
Format : PDF, ePub, Docs
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A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Be Our Guest

Author : The Disney Institute
ISBN : PSU:000057229805
Genre : Business & Economics
File Size : 64. 56 MB
Format : PDF, Kindle
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Now, for the first time, one element of the methods behind the magic that is the Walt Disney World Resort--quality service--is revealed. The book outlines proven Disney principles and processes for helping an organization focus its vision and align its people into a strategy that delivers on the promise of exceptional customer service.

Stankevicius Mgm Research Public Relations In Global Business How To Manage And Influence Investor Relations With Pr And Media In The Current Economy

Author : Paulius Stankevicius
ISBN :
Genre : Business & Economics
File Size : 29. 20 MB
Format : PDF
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Investor relations is a subject which has been seriously taken into consideration by many companies and is an important matter nowadays. Considering that the company’s survival depends on capital, managing investors the right way is management’s obligation to the company, and it’s stakeholders, in order to keep the business in continuous growth and profitability. Public relations, on the other hand, is a subject of people. Consider that people and their relationships build businesses, this research will examine the in-depth correlation between public relations and investor relations. Managing people and communicating with them is the big picture of the company’s activities, but what kind of layers are behind those activities is what this research tries to uncover. Additionally, this research has a new approach towards media relations as media can be used as a channel to connect to people and spread information. Media is also an activity which falls under public relations. Media has a strong influence over people, and media can be used not just to create but also to manipulate and destroy. The goal of this research is to provide in-depth information about how public relations and media can be used to manage and influence global audiences, including consumers and clients, and most importantly, investors. What happens when companies manipulate the public, what happens when companies tell the truth, how the stock market and investors react to the news, what companies can do to create a powerful brand quickly and how external factors influence investors’ decisions. Many examples and scenarios are covered in this research to understand the power of public relations and media, and the influence that these two hold towards investors and the global economy. Literature review methodology was applied to this research, including various literature review types. Also, an additional qualitative method was also used in this research by conducting several interviews and taking comments from industry experts. This research is meant for business executives and marketing professionals to understand and learn about new possibilities when it comes to building a brand and gaining a certain level of power over audiences and global markets.

Be Our Guest Revised And Updated Edition

Author : The Disney Institute
ISBN : 9781423140146
Genre : Juvenile Nonfiction
File Size : 81. 90 MB
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Be Our Guest specializes in helping professionals see new possibilities through concepts not found in the typical workplace, revealing even more of the business behind the magic of quality service.

Best Business Practices For Photographers Third Edition

Author : John Harrington
ISBN : 9781681982687
Genre : Photography
File Size : 61. 55 MB
Format : PDF, ePub, Mobi
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Advertising And Public Relations

Author : Shelly Field
ISBN : 9781438110615
Genre : Advertising
File Size : 60. 93 MB
Format : PDF
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Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information.

Federal Register

Author :
ISBN : UIUC:30112059141314
Genre : Administrative law
File Size : 41. 72 MB
Format : PDF
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Aaha S Complete Guide For The Veterinary Client Service Representative

Author : Jill Renfrew
ISBN : 9781583261927
Genre : Interpersonal relations
File Size : 24. 59 MB
Format : PDF, Docs
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Digital Pr

Author : Danny Whatmough
ISBN : 9781787566224
Genre : Business & Economics
File Size : 27. 47 MB
Format : PDF, ePub, Docs
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The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Open Innovation Ecosystems

Author : Daniel Fasnacht
ISBN : 9783319763941
Genre : Business & Economics
File Size : 57. 95 MB
Format : PDF, Mobi
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Sharing information and knowledge, co-innovating with clients, communities, and competitors and adopting cognitive technology, robo advisors, crowdfunding, and blockchain reflect current socio-economic behaviour. Emerging growth regions in Asia, demographic shifts, intergenerational wealth transfers and increasing regulations are other trends that amplify each other, disrupt the client journey, and affect the entire economy. Moreover, unprecedentedly, new market entrants outside the financial sector, be it Amazon, Apple, Google, or Facebook, are increasingly expanding their scale and scope to offer financial services. Featuring case studies of Chinese business ecosystems, such as Alibaba/Ant Financial, that have transformed from displaying domestic and organic growth to rapid global expansion, this highly readable book gives you glimpses of how banking services are evolving. We break down everything you need to know about the foray of challenger banks into the financial services. You learn how they link health to wealth data and gain advantages through analytical capabilities in the race to attract sophisticated clients with highly personalized experiences. The next level of creating and capturing value for clients and businesses involves platform models embedded in cross-sector ecosystems. Digital platforms are the crucial entry point to global markets, creating value for multiple sides. They leverage self-driving ecosystems that go beyond linear value chains applied in traditional business models as the sources of growth in an interconnected world are collaboration and network effects. The winners will be those who open up and engage themselves in an ecosystem that transcends organizational boundaries and performs without sector borders because every actor contributes to the value constellation of the system. The book provides practitioners and scholars with new insights into open and holistic business models, where competition in future will be between ecosystems rather than at the company level. It encourages leaders to expand their skills and think through the lens of the ecosystem theory while developing compelling strategies to serve the next-generation clients.

Customer Relationship Management Systems Handbook

Author : Duane E. Sharp
ISBN : 9781420000153
Genre : Business & Economics
File Size : 58. 72 MB
Format : PDF, ePub, Mobi
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The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with

Cio

Author :
ISBN :
Genre :
File Size : 22. 81 MB
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Consolidated Laws Of New York Volume 7

Author : Publisher's Editorial Staff
ISBN : 9781522178521
Genre : Law
File Size : 73. 7 MB
Format : PDF, ePub
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Authored by experts in various facets of civil litigation and reviewed by general editor William C. Bochet, LexisNexis Practice Guide New Jersey Trial, Post-Trial, and Appellate Proceedings offers quick, direct, New Jersey-specific answers to questions that arise in day-to-day civil litigation practice. Topically organized, LexisNexis Practice Guide New Jersey Trial, Post-Trial, and Appellate Proceedings covers a range of civil practice issues and takes task-oriented approach to each subject in its action-oriented section headings (e.g. Moving for Relief in Limine, Preparing for Direct Examinations of Experts at Trial, and Making Objections or Requests for Curative Instructions) and multiple checklists in each chapter that guide the reader through each step of a task. This publication covers critical topics such as jury charges, bench trial, opening statements, burdens of proof, trial motions, party and non-party witnesses, expert witnesses, summations, and bringing appeals. It includes numerous practice tips (Strategic Point, Warning, Timing and Exception) to ensure best practices and help the attorney make choices, avoid practice pitfalls and recognize important time limitations and exceptions to general rules. The online product includes practice forms.

New Public Governance The Third Sector And Co Production

Author : Victor Pestoff
ISBN : 9781136518850
Genre : Business & Economics
File Size : 63. 54 MB
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In recent years public management research in a variety of disciplines has paid increasing attention to the role of citizens and the third sector in the provision of public services. Several of these efforts have employed the concept of co-production to better understand and explain this trend. This book aims to go further by systematizing the growing body of academic papers and reports that focus on various aspects of co-production and its potential contribution to new public governance. It has an interdisciplinary focus that makes a unique contribution to the body of knowledge in this field, at the cross-roads of a number of disciplines - including business administration, policy studies, political science, public management, sociology, third sector studies, etc. The unique presentation of them together in this volume both allows for comparing and contrasting these different perspectives and for potential theoretical collaboration and development. More particularly, this volume addresses the following concerns: What is the nature of co-production and what challenges does it face? How can we conceptualize the concept of co-production? How does co-production works in practice? How does co-production unfold in reality? What can be the effects of co-production? And more specific, firstly, how can co-production contribute to service quality and service management in public services, and secondly, what is the input of co-production on growing citizen involvement and development of participative democracy?

C For Artists

Author : Rick Miller
ISBN : 9781932504118
Genre : Computers
File Size : 37. 25 MB
Format : PDF, Docs
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Supercharge your creative energy by recognizing and utilizing the power of the "flow" Learn a development cycle you can actually use at work Comprehensive programming project walk-through shows you how to apply the development cycle Project Approach Strategy helps you maintain programming project momentum C# Student Survival Guide helps you tackle any project thrown at you Apply real world programming techniques to produce professional code In-depth coverage of arrays eliminates their mystery Create complex GUIs using System.Windows.Forms components Learn the secrets of thread programming to create multithreaded applications Master the complexities of generic collections and learn how to create generic methods Discover three object-oriented design principles that will greatly improve your software architectures Learn how to design with inheritance and composition to create flexible and reliable software Create well-behaved objects that can be used predictably and reliably in C# .Net applications Learn how to use MSBuild to manage large programming projects Create multitiered database applications with the help of Microsoft's Enterprise Library Master the use of the singleton, factory, model-view-controller, and command software design patterns Reinforce your learning with the help of chapter learning objectives, skill-building exercises, suggested projects, and self-test questions Packed with numerous tables, lots of pictures, and tons of code examples - over 7500 lines of code All code examples were compiled, executed, and tested before being used in the book to ensure quality And much, much, more...!

Steering Project Success

Author : Madhavan S Rao
ISBN : 0070621489
Genre : Project management
File Size : 31. 22 MB
Format : PDF, Kindle
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Steering Projects Success addresses this evolving dimension of project management and presents an innovative approach to manage project challenges. It complements and supplements the current body of knowledge and best practices in project management. The topics and about 100 illustrations bring out the insights of ace project managers, who have experienced project challenges at the ground level.

Vision For A New Irs

Author : Bob Kerrey
ISBN : 9780788143397
Genre : Business & Economics
File Size : 31. 29 MB
Format : PDF
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It has been over 40 years since Congress and the President have considered significant reforms to the IRS. With this report, once again there is an opportunity to overhaul the IRS and transform it into an efficient, modern, and responsive agency. Presents an integrated approach to changes geared toward making the IRS more user friendly by addressing: congressional oversight, executive branch governance, IRS management and budget; workforce and culture; IRS strategic objectives: customer service, compliance, and efficiency gains; modernization; electronic filing; tax law simplification; taxpayer rights; and financial accountability.

C For Artists

Author : Rick Miller
ISBN : 9781932504071
Genre : Computers
File Size : 76. 98 MB
Format : PDF, Mobi
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