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The Art Of Client Service

Author : Robert Solomon
ISBN :
Genre : Business & Economics
File Size : 62. 72 MB
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In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, "sensible, timeless advice for distinguishing your brand through generosity of spirit." This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work. The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about "what's wrong with advertising," setting up the material to follow. It ends with a provocative question, "Is account management dead," that the author counters in convincing fashion. In between there is practical, accessible content designed to help people get better at what they do.

The Art Of Client Service Revised And Updated Edition

Author : Robert Solomon
ISBN : 1427796718
Genre : Business & Economics
File Size : 76. 79 MB
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a high-tech world, be low-tech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

The Art Of Client Service

Author : Robert Solomon
ISBN : 9781119228288
Genre : Business & Economics
File Size : 37. 26 MB
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A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

The Art Of Client Service

Author : Robert Solomon
ISBN : OCLC:1147727530
Genre : Advertising
File Size : 75. 26 MB
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The Art Of Client Service

Author : Robert Solomon
ISBN : OCLC:949043689
Genre : Advertising
File Size : 65. 12 MB
Format : PDF
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Goodwill Rules Managing Client Relationships A Modus Operandi For Sales Marketing Advertising Managers

Author : Pierre Breton
ISBN : 9781257195237
Genre : Business & Economics
File Size : 30. 80 MB
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MANAGING CLIENT RELATIONSHIPS A Modus Operandi for Sales, Marketing and Advertising Managers. Truly taking into consideration the needs of your clients is increasingly a competitive advantage. This is why client relationships management is so important to service industry companies. This is especially true for advertising agencies. But how do you establish strong relationships with your clients How do you go about building on those relationships This book first defines the major underlying concept of relationship management central to understanding clients: the Goodwill Reserve. From this concept, advices on managing client relationships, based on the advertising industry, are proposed: * The 15 rules of client relationship management; * Maintaining on-going client relationships; * Dealing with internal relationships; * Beginning new client relationships. And last, the 7 Deadly Sins of advertising agencies, the most common errors that destroy business relationships are unveiled.

The Art Of Client Service

Author : Robert Joel Solomon
ISBN : OCLC:502935204
Genre : Customer relations
File Size : 34. 12 MB
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The Art Of Practicing And The Art Of Communication In Financial Planning

Author : Harold Evensky
ISBN : 9789386446039
Genre : Business & Economics
File Size : 30. 86 MB
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The Art of Practicing and the Art of Communication in Financial Planning is a rare collection of 80 essays on what constitutes the art of practicing financial planning and the art of communication in financial planning. The contributors represent the best brains in the financial planning profession. The insightful articles will help planners to effectively use their technical skills toward ensuring their clients’ financial success and well-being. The book can be used as a supplement to Practicing Financial Planning: For Professionals and CFP® Aspirants (12th Edition) published in 2016 by SAGE Publications.

The Art Of Building Experiential Events

Author : Dr. Deepak Swaminathan
ISBN : 9781642490763
Genre : Reference
File Size : 40. 24 MB
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The business of Experiential Events is an on-ground outing that is dynamic, challenging and satisfying. A sunrise industry in India, events offer challenges and recognitions that are indeed addictive. This book is an event designer’s almanac, specially dedicated to the talented and discerning who crave for challenges and are in constant search of memorable collaborations. This book offers models, practices and tips that help in building wonderful experiential events in the Indian context. Understanding the psyche of clients is yet another unique feature of this book where carefully planted questions are discussed with prospects, leading to mapping the core needs that make the experience unique that also ensures sustained Client-Agency relations. Care has been taken in offering time-tested solutions using a variety of infographics, case studies and nuances that go into designing and building experiential events. This book is probably a pioneering effort from a specialist in the field with over 4000+ events to his credit. If you are passionate about event management, an aspiring entrepreneur, seeker of new challenges, a marcom professional or a communication, visual arts, media student, then this book would be of immense use.

Candid Conversations With Broadway Pros

Author : Ken Davenport
ISBN : 9781329876460
Genre : Art
File Size : 80. 46 MB
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In Candid Conversations with Broadway Pros, Producer Ken Davenport sits down to talk with professionals from the theater industry to get their perspective on the Great White Way.

Effective Client Management In Professional Services

Author : Jack Berkovi
ISBN : 9781317145622
Genre : Business & Economics
File Size : 39. 30 MB
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How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.

The Veterinary Receptionist

Author : John R. Corsan
ISBN : 9780702033032
Genre : Medical
File Size : 75. 54 MB
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As the first person that many people encounter in their contact with the veterinary practice, the veterinary receptionist has an important part to play in inspiring confidence in clients. The new edition of this popular book remains a unique guide specifically for the veterinary receptionist, providing practical, easily accessible information on how to fulfill this role professionally and efficiently. It advocates an understanding of the role of the receptionist as integral to the practice and supplies the basic information that every veterinary receptionist needs to function effectively. The new edition includes fully updated information on client service and dispensing as well as first aid along with 2 new chapters. The start of each chapter now has a summary outcome identifying specific objectives. The authors have included more scenario cases so the readers can identify more closely with the text. The first UK book specifically written for the veterinary receptionist, providing quick access to the information most requested by clients Provides practical guidelines to improve professional practice - learn how to become more effective in your role as the 'face of the practice' Learn how to deflect and deal with complaints from angry clients, as well as coping with the distress caused by a pet's illness Case studies used to help the reader identify and learn about specific issues and situations The authors provide highly practical tips, checklists and quizzes throughout the book, promoting reader interactivity Fully revised and expanded chapters, including fully re-written chapters on labelling and dispensing; client care solutions; first aid; and client service Inclusion of more case study boxes and further reading references Fresh 2-colour text for easy reading and increased navigability New, durable cover

C For Artists

Author : Rick Miller
ISBN : 9781932504071
Genre : Computers
File Size : 21. 84 MB
Format : PDF, ePub
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Aaha S Complete Guide For The Veterinary Client Service Representative

Author : Jill Renfrew
ISBN : 9781583261927
Genre : Interpersonal relations
File Size : 80. 13 MB
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The Business Communication Handbook

Author : Judith Dwyer
ISBN : 9780170419499
Genre : Business & Economics
File Size : 73. 54 MB
Format : PDF
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The Business Communication Handbook, 11e helps learners to develop competency in a broad range of communication skills essential in the 21st-century workplace, with a special focus on business communication. Closely aligned with the competencies and content of BSB40215 Certificate IV in Business and BSB40515 Certificate IV in Business Administration, the text is divided into five sections: - Communication foundations in the digital era - Communication in the workplace - Communication with customers - Communication through documents - Communication across the organisation Highlighting communication as a core employability skill, the text offers a contextual learning experience by unpacking abstract communication principles into authentic examples and concrete applications, and empowers students to apply communication skills in real workplace settings. Written holistically to help learners develop authentic communication-related competencies from the BSB Training Package, the text engages students with its visually appealing layout and full-colour design, student-friendly writing style, and range of activities.

Telephone Courtesy Client Service

Author : Lloyd C. Finch
ISBN : CORNELL:31924084963689
Genre : Customer services
File Size : 42. 5 MB
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Stankevicius Mgm Research Public Relations In Global Business How To Manage And Influence Investor Relations With Pr And Media In The Current Economy

Author : Paulius Stankevicius
ISBN :
Genre : Business & Economics
File Size : 63. 18 MB
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Investor relations is a subject which has been seriously taken into consideration by many companies and is an important matter nowadays. Considering that the company’s survival depends on capital, managing investors the right way is management’s obligation to the company, and it’s stakeholders, in order to keep the business in continuous growth and profitability. Public relations, on the other hand, is a subject of people. Consider that people and their relationships build businesses, this research will examine the in-depth correlation between public relations and investor relations. Managing people and communicating with them is the big picture of the company’s activities, but what kind of layers are behind those activities is what this research tries to uncover. Additionally, this research has a new approach towards media relations as media can be used as a channel to connect to people and spread information. Media is also an activity which falls under public relations. Media has a strong influence over people, and media can be used not just to create but also to manipulate and destroy. The goal of this research is to provide in-depth information about how public relations and media can be used to manage and influence global audiences, including consumers and clients, and most importantly, investors. What happens when companies manipulate the public, what happens when companies tell the truth, how the stock market and investors react to the news, what companies can do to create a powerful brand quickly and how external factors influence investors’ decisions. Many examples and scenarios are covered in this research to understand the power of public relations and media, and the influence that these two hold towards investors and the global economy. Literature review methodology was applied to this research, including various literature review types. Also, an additional qualitative method was also used in this research by conducting several interviews and taking comments from industry experts. This research is meant for business executives and marketing professionals to understand and learn about new possibilities when it comes to building a brand and gaining a certain level of power over audiences and global markets.

Art Therapy In Private Practice

Author : James West
ISBN : 9781784502973
Genre : Psychology
File Size : 34. 73 MB
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As perspectives on private art therapy practice evolve, this book provides an overview of the range of approaches, clinical settings, ethical issues and professional considerations when working outside of the formal structures of publically-funded services. An essential guide for art therapy students and experienced practitioners moving into private practice, it considers the impact of a private context on theory, practice and research. The book features contributions from art therapists with extensive experience in both private practice and public services and gives practical advice on potential difficulties, such as managing relationships with fee-paying clients, self-promotion and maintaining boundaries when practising from home.

Client Management For Solicitors

Author : John Freeman
ISBN : 9781135353872
Genre : Law
File Size : 42. 34 MB
Format : PDF, Kindle
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First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

The Art Of Facilitation

Author : Dale Hunter
ISBN : 9780470467923
Genre : Business & Economics
File Size : 27. 57 MB
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Praise for the Revised Edition of The Art of Facilitation "The Art of Facilitation picks up where most other books stop. It describes a whole new array of process tools in a totally accessible way. It delves into the underlying ethics of facilitation to clarify complex questions. This book is also beautifully written. After many years in the profession, I was surprised at the subtle way it helped me gain a new understanding of a number of important facilitation dilemmas. A very insightful contribution to the field!" —Ingrid Bens, M.Ed., facilitation tutor, Sarasota, Florida, and author of Facilitating with Ease, Advanced Facilitation Strategies, and Facilitating to Lead "Few books attempt such a broad scope and enriching view of group facilitation. Hunter provides a 'philosophy' of group facilitation, mixed with 'how to.' This is an impressive book, integrating a sincere concern for the reader's personal development." —Sandy Schuman, editor of The IAF Handbook of Group Facilitation "Dale Hunter is a giant among practitioners, one of the pioneers in the field, and The Art of Facilitation is a classic. This book distills Dale's years of experience into straightforward, practical advice. Her wisdom comes through in every chapter." —Sam Kaner, Ph.D., author of the international bestseller, Facilitator's Guide to Participatory Decision-Making "In The Art of Facilitation, Dale Hunter treats readers to an exploration of the field of facilitation at the same time she presents her unique approach. Throughout the book, in simple language, Hunter offers a powerful and important message—to facilitate others effectively you must facilitate yourself. Take Hunter's advice and your clients will thank you." —Roger Schwarz, author of The Skilled Facilitator and coauthor of The Skilled Facilitator Fieldbook

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