the-competitive-edge

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Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.

A comprehensive text on management in a competitive environment, combining long-established management information with the latest theory, research, and management practices. This revised edition retains much of the foundation of management thought presented in the first edition (Macmillan, 1989), while bringing the latest management knowledge to both potential and practicing managers. Annotation copyright by Book News, Inc., Portland, OR

The Third Edition of The Competitive Edge, edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. A companion Website offers supplemental information such as more extensive marketing plans, financial forms, and all the URLs mentioned in the book.

A Publication of Work in America Institute Draws on an extensive three-year study of successful corporatepractices to show how to incorporate training into anorganization's strategic planning so that new technologies aresmoothly integrated into the daily work lives of employees. Offerspractical advice on the financing, content, and delivery ofeffective training.

Values and Vision. Lead People--Manage Things -- Planning. Knowing and Understanding Processes -- The Seven Quality Control Tools -- Statistical Process Control Charts -- The Seven Management and Planning Tools -- Product Development Strategy -- Product Improvement Strategies -- Appendices. Index.

American business must develop an "innovation mindset" to remain competitive in the global marketplace. Based on a 10-step approach to creating and developing new ideas, this book examines the problems related to fostering and managing innovation, defines and explains management styles, and concludes with the Innovation Management Tool Kit.

At work, in sports, and in everyday life, you're constantly surrounded by the pressures of competition. In The Competitive Edge,celebrated sports psychologist Dr. Jeffrey Brown offers principles you can use to guide your character towards victory. He shows how to become a legitimate winner every time you compete—regardless of whether you come out on top. Whether you compete against others in sports or business—or compete within yourself to achieve personal goals—the means by which you win tells the real story as to whether or not you are a champion. Teaches the reader to redefine victory and aggressively pursue it in every competitive situation. Demonstrates the importance of maintaining strong integrity and high character. Strategies for winning appropriate for court and field, workplace, and home. Illustrates the challenges, risks, and rewards involved in doing what is right through examples from real life, biblical history, media, and popular culture

Market_Desc: Management; Graduate students of operation management Special Features: · AUTHOR RECOGNITION: Dr. Robert Hayes, Emeritus, Harvard Business School, is the most recognizable academic authority in the field of Operations Management. He is the author and co-author of numerous trade and college books. His Wiley book, Restoring Our Competitive Edge: Competing Through Manufacturing has sold 60,000 copies, and is now in its 15th printing. It was chosen by The American Association of Publishers in 1984 as the best business book on business, management and economics. His article with William Abernathy, Managing Our Way Toward an Economic Decline is generally regarded as the most widely read reprint article in the history of Harvard Business Review.· PREVIOUS TRACK RECORD: Robert Hayes has co-authored two successful hybrid trade/college books. In 1984, he authored Restoring Our Competitive Edge: Competing Through Manufacturing (60,000 sold, of which approximately 20,000 were sold to the college market). In 1990 he was the lead author of Dynamic Manufacturing, for Free Press, (55,000 sold)· AUTHOR PROMOTION: Dr. Hayes maintains an excellent relationship with top executives at Hewlett-Packard, Canton Timken and other Fortune 500 companies, and he will send them complimentary copies to stimulate bulk purchases. Also, the authors will promote the book both to the Production Management Society and The Decision Science Institute. In addition, Dr. Upton will use the text in his executive education courses at Harvard Business School.· COLLEGE MARKET: This book will be strongly considered as the course book for the graduate level operations management course at the top-flight colleges and universities. About The Book: Hayes is a founder of the Operations Strategy field, and all four authors are on the Harvard Business School faculty. In Operations, Strategy, and Technology: Pursuing the Competitive Edge--the long-awaited follow-up to the highly successful classic, Restoring Our Competitive Edge--Bob Hayes, Gary Pisano, Dave Upton, and Steve Wheelwright take a fresh look at the foundations of corporate success. This book addresses the basic principles that guide the development of a powerful operations organization, and describes how a company's operating and technological resources can be applied to create a sustainable competitive advantage in today's new (global and IT-intensive) economy. Achieving a competitive advantage through superior operations is what the authors refer to as the operations edge.

The U. S. is losing its competitive edge in science, technology, engineering, and mathematics (STEM). Thomas Friedman warns that America is not producing enough young people in STEM fields that are essential for entrepreneurship and innovation in the 21st century (The World Is Flat: A Brief History of the Twenty-First Century, 2005). Blue ribbon commissions and influential business and national leaders have issued reports on the seriousness of the situation but little collective effort has been made to advance solutions to the STEM crisis. Increasing the Competitive Edge in Math and Science lays out actions that can be taken by K-12 teachers and administrators, by higher education faculty and administrators, and by policy makers working collaboratively in school through college (K-16) partnerships to prepare American youth for meaningful participation in the twenty-first century science and technologically-based economy. If the steps described in this book are followed in states all across the Country, the resulting actions can help America to regain its competitive edge in science and mathematics.

To maintain competitiveness in the emerging global economy, U.S. manufacturing must rise to new standards of product quality, responsiveness to customers, and process flexibility. This volume presents a concise and well-organized analysis of new research directions to achieve these goals. Five critical areas receive in-depth analysis of present practices, needed improvement, and research priorities: Advanced engineered materials that offer the prospect of better life-cycle performance and other gains. Equipment reliability and maintenance practices for better returns on capital investment. Rapid product realization techniques to speed delivery to the marketplace. Intelligent manufacturing control for improved reliability and greater precision. Building a workforce with the multidisciplinary skills needed for competitiveness. This sound and accessible analysis will be useful to manufacturing engineers and researchers, business executives, and economic and policy analysts.

The business advantages of EDI are enormous--if the advance work is done correctly. This text guides the manager through a comprehensive assessment of EDI as a strategic business decision. Uses "on'site", industry-specific case study examples.

This book explains how traditional teaching, testing and schooling developed. It describes a more powerful approach to education that engages student brains much more effectively. It shows how great schools and ordinary people from around the world use this 'guided experience' approach. And it explains why public education resists change, no matter what research proves.

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