the copywriter s handbook a step by step guide to writing copy that sells

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The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Business & Economics
File Size : 68. 75 MB
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Becoming A Public Relations Writer

Author : Ronald D. Smith
ISBN : 9781136593383
Genre : Business & Economics
File Size : 58. 66 MB
Format : PDF, ePub
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Author : Shannon Graff Hysell
ISBN : 1591585252
Genre :
File Size : 56. 16 MB
Format : PDF, Docs
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For the past three decades, ARBA has kept librarians up to date on the latest reference materials by providing high-quality, critical reviews. The 2007 edition of ARBA continues this great tradition by providing users with access to 1,600-plus reviews of both print and online resources, written by more than 400 academic, public, and school librarians who are experts in their field. With coverage of nearly 500 subject disciplines, ranging from the social sciences and humanities to science and technology, users are guaranteed to find information on the latest resources available in the areas they are most trying to expand their collection. With ARBA in hand, collection development librarians can manage their library's high standards of quality, and make the best use of their budget.

Web Copy That Sells

Author : Maria Veloso
ISBN : 9780814432525
Genre : Business & Economics
File Size : 39. 79 MB
Format : PDF, Kindle
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With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

Landing Page Optimization

Author : Tim Ash
ISBN : 9781118234532
Genre : Computers
File Size : 49. 89 MB
Format : PDF, Docs
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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Launch

Author : Michael A. Stelzner
ISBN : 9781118102787
Genre : Business & Economics
File Size : 53. 63 MB
Format : PDF
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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

The Online Copywriter S Handbook

Author : Robert Bly
ISBN : 0658020994
Genre : Language Arts & Disciplines
File Size : 23. 38 MB
Format : PDF, ePub
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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Money Talks

Author : Jeffrey L. Lant
ISBN : 0940374080
Genre : Congresses and conventions
File Size : 38. 16 MB
Format : PDF, ePub, Mobi
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Using Aldus Pagemaker 5 0

Author : Douglas Kramer
ISBN : 0679791507
Genre : Aldus PageMaker
File Size : 73. 68 MB
Format : PDF, ePub, Docs
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Explains the techniques for creating newsletters, flyers, ads, and books

Creative Careers

Author : Gary Blake
ISBN : 0471815608
Genre : Business & Economics
File Size : 80. 74 MB
Format : PDF
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An insider's guide to breaking in to high-visibility glamour fields--finance, publishing, network television, the movies, the music industry, theater, advertising, travel and tourism, and photography. Points out the most desirable areas within each industry, giving tips for first jobs, and identifying training programs. Includes interviews with people who have `made it' in each of these areas.

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