the dragonfly effect

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The Dragonfly Effect

Author : Jennifer Aaker
ISBN : 0470885602
Genre : Business & Economics
File Size : 43. 19 MB
Format : PDF, Mobi
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

The Dragonfly Effect

Author : Gordon Korman
ISBN : 9780545503402
Genre : Juvenile Fiction
File Size : 63. 27 MB
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The government has promised to protect Jax Opus and his family from enemies that want to use his hypnotic power to bring more evil into the world. Jax has reluctantly agreed to be protected. But protection has its price -- and soon Jax learns that if the government is going to help him, it's going to want some help in return. The reach of Jax's hypnotic talents is especially dangerous because he doesn't have to be looking at people directly to control them. No, he can hypnotize people through video broadcasts -- so a person can be innocently checking a computer, and suddenly have a hypnotic message planted. Even worse? Jax is not the only person who can do this. He is up against a hypnotic mastermind who has more than a few tricks up his sleeve. It's a race against time and the power of evil in this heartstopping adventure from #1 New York Times bestselling author Gordon Korman.

The Dragonfly Effect

Author : Samantha Cervino
ISBN : 1988058414
Genre : Self-Help
File Size : 78. 39 MB
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Samantha Cervino helps you master the power within you to achieve a more satisfying and rewarding life. In The Dragonfly Effect, she draws on the spiritual interpretation of the dragonfly as being symbolic of change from within to achieve self-realization, fostering emotional maturity and the understanding of a deeper meaning of life.

Dragonfly Effect Workbook

Author : Andrew Smith
ISBN : 148497445X
Genre :
File Size : 42. 1 MB
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A companion to the award winning Dragonfly Effect, the Dragonfly Effect Workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. Here you'll explore thought-provoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies.The Dragonfly Effect workbook proves that you don't need money or power to inspire seismic change.

Public Relations And Participatory Culture

Author : Amber Hutchins
ISBN : 9781317659747
Genre : Business & Economics
File Size : 31. 55 MB
Format : PDF
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While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Social Media Performance Evaluation And Success Measurements

Author : Brown Sr., Michael A.
ISBN : 9781522519645
Genre : Computers
File Size : 36. 35 MB
Format : PDF, ePub, Mobi
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There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

How To Get People To Do Stuff

Author : Susan Weinschenk
ISBN : 9780133122350
Genre : Business & Economics
File Size : 42. 18 MB
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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Resonate

Author : Nancy Duarte
ISBN : 9781118008935
Genre : Business & Economics
File Size : 39. 54 MB
Format : PDF, Kindle
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Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

The Dragonfly Pool

Author : Eva Ibbotson
ISBN : 9780230737914
Genre : Juvenile Fiction
File Size : 47. 91 MB
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The Dragonfly Pool by Eva Ibbotson is an enchanting tale of friendship and determination during the Second World War, from the author of The Star of Kazan. Tally Hamilton is furious to hear she is being sent from London to a horrid, stuffy boarding school in the countryside. And all because of the stupid war. But Delderton Hall is a far more interesting place than Tally ever imagined, and an exciting school trip to the beautiful and luscious kingdom of Bergania whisks Tally into an unexpected adventure . . . will she be able to save her new friend, Prince Karil, before it's too late?

The Box And The Dragonfly

Author : Ted Sanders
ISBN : 9781471403606
Genre : Juvenile Fiction
File Size : 24. 52 MB
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A boy, a girl, an ancient puzzle, and a House of Answers, Artefacts, Miseries and Mysteries. From the moment Horace F. Andrews sees the sign from the bus - literally a sign with his name on it - everything in his normal little life changes. An encounter with the House of Answers, a magically hidden warehouse full of mysterious objects and even stranger people, only leads to more questions. These people think he's special - a Keeper of an incredible gift - although scientifically-minded Horace isn't so sure he really believes in that kind of thing. But then a confrontation with an impossibly tall, thin, creepy and undoubtedly menacing man makes him think twice... Horace must now quickly begin to unravel the mysteries of this hidden world and his new gift, as he finds himself immersed in a battle between ancient forces, where the bad guys don't pull any punches, even the good guys have their flaws, and where friendship, loyalty and trust turn out to be the greatest powers of all.

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