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Fusfeld's clear writing style and explanations make The Age of the Economist accessible to and appropriate for both economists and non-economists alike. Intended for many introductory courses, this short text chronicles the development of modern economics through discussions of the major schools of thought and through biographical sketches of key figures. It demonstrates the relevance of basic economic ideas to the great debates of our own times, and it emphasizes how events, ideologies, and changing economic institutions influence the relationship between economic theory and policy. The ninth edition has been updated throughout, and chapter 15, 'The New Economy, ' brings readers up to the 21st century through a discussion of technology, free trade, and globalization. * NEW! Chapter 15: The New Economy. * A thoroughly updated and streamlined Suggested Reading section, now including useful web links. * Updates throughout text, particularly in later chapters

God does not appear in the modern market. For most economists this is as it should be. It is in no way necessary, according to modern economic theory, to consider God when thinking about economy. Indeed, the absence of God in economic matters is viewed as necessary to the great advances in modern economy. The difficulty with modern market economies, however, is that human livelihood is also left out of the theory and practice of the market economy. ?"I propose to bring the church's teaching about God, the doctrine of the Trinity, to bear on the masked connections between God and economy. I will treat the Trinity as the way of understanding what the Bible calls the 'economy of God.'?

Economics is today among the most influential of all professions. Economists alter the course of economic affairs and deeply affect the lives of current and future generations. Yet, virtually alone among the major professions, economics lacks a body of professional ethics to guide its practitioners. Over the past century the profession consistently has refused to adopt or even explore professional economic ethics. As a consequence, economists are largely unprepared for the ethical challenges they face in their work. The Economist's Oath challenges the economic orthodoxy. It builds the case for professional economic ethics step by step-first by rebutting economists' arguments against and then by building an escalating positive case for professional economic ethics. The book surveys what economists do and demonstrates that their work is ethically fraught. It explores the principles, questions, and debates that inform professional ethics in other fields, and identifies the lessons that economics can take from the best established bodies of professional ethics. George DeMartino demonstrates that in the absence of professional ethics, well-meaning economists have committed basic, preventable ethical errors that have caused severe harm for societies across the globe. The book investigates the reforms in economic education that would be necessary to recognize professional ethical obligations, and concludes with the Economist's Oath, drawing on the book's central insights and highlighting the virtues that are required of the "ethical economist." The Economist's Oath seeks to initiate a serious conversation among economists about the ethical content of their work. It examines the ethical entailments of the immense influence over the lives of others that the economics profession now enjoys, and proposes a framework for the new field of professional economic ethics.

This major study brings to light Thoreau's relation to the complex economic discourse of his time and place. Specifically, it examines the impact of transformations in economic thinking and behavior that occurred in antebellum New England and America; these transformations at the level of language; and Thoreau's awareness of these transformations. Neufeldt situates Thoreau in significant economic conditions of his time, investigating how these conditions contained him even as he sought to contain them. Using Walden and "Life without Principle," as main examples, the book considers the questions of why and how Thoreau, who was very much shaped by his culture and its conventions, also contested the limitations of those conventions and used his condition to transform some of them. Thoreau's identity as a literary artist who regarded his writing as his cultural vocation is at the center of the discussion.

This book explains and assesses the ways in which micro, welfare and benefit-cost economists view the world of public policy. In general terms, microeconomic concepts and models can be seen to appear regularly in the work of political scientists, sociologists and psychologists. As a consequence, these and related concepts and models have now had sufficient time to influence strongly and to extend the range of policy options available to government departments. The central focus of this book is the 'cross-over' from economic modelling to policy implementation, which remains obscure and uncertain. The author outlines the importance of a wider knowledge of microeconomics for improving the effects and orientation of public policy. He also provides a critique of some basic economic assumptions, notably the 'consumer sovereignty principle'. Within this context the reader is in a better position to understand the 'marvellous insights and troubling blindnesses' of economists where often what is controversial politically is not so controversial among economists.

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. Pakistan is in a tricky situation. It is under constant scrutiny by the world media but is more often than not described in terms of its problems. There are indeed difficulties - bordering the unsettled nations of Afghanistan and Iran puts it in a precarious position. A poor and badly educated population for the most part is not helping the country's growth. There is hope. The wealth of natural resources, a growing, urban population and a more democratic government all point to a positive future. But with the NATO withdrawal from its troubled neighbours nearing, Pakistan's survival hangs in the balance. Simon Long's special report includes the following sections: Perilous Journey Too close for comfort State of vulnerability Captain's innings In the shadow of the mosque Lights off A taste of Hunny Always with us Dripping with blood Going with the flow

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. Raúl Castro is changing Cuba. Recognising the limits that the Soviet style economy places upon the Cuban people, he is allowing the market greater freedoms. A new, private sector is emerging and is expected to employ around 25% of the labour force by 2015. What will these changes mean for foreign business and for Cuba's position on the global stage? As there doesn't seem to be a Castro successor and the party is pressured by the younger generation and the digital world, where will Cuba be in ten years time? This report will reflect on the likelihood and impact of political and economic change on the island - essential reading for anyone involved in the region. Sections include: Revolution in retreat The deal's off - growing inequalities Hasta la vista, baby - a disappearing population Edging towards capitalism - slow reform Grandmother's footsteps - political change The Miami mirror - Cuba and Miami The biological factor - what next for the Castro dynasty?

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. Twenty years ago one gigabyte of memory cost $200,000. Now, a terabyte (1000 gigabytes) costs a mere $100. Technology permeates our everyday lives and never more so than with our portable, personal devices. Businesses are struggling to keep up with their employees' technological abilities and demands. In Personal Technology, Martin Giles unpicks the changing landscape of technology, examining apps, new devices and their effect on world trade. In the following sections, he explains how technology and the economy are becoming inextricably linked and how this has resulted in the birth of the new, digital age. Beyond the PC Consumerisation: The power of many Apps on tap Personal technology at work: IT's Arab spring Adapting personal IT for business: The consumer-industrial complex Droid wars Ubiquitous computing: Up close Technology and society: Here comes anyware

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. 'The line up for next year's change of leadership does not give cause for optimism' says James Miles, the Economist's China correspondent. With a heavily state owned banking system, waning numbers of workers in a labour intensive industrial economy and lack of development in new business, China's current boom may be set to bust. In the following sections, James Miles examines the restrictive nature of government in China, and what it will mean for the country and the rest of the world. Urbanisation: Where do you live? Rising power, anxious state China's new leaders: The princelings are coming Growth prospects: Beware the middle-income trap Deng & Co Government's role in industry: The long arm of the state Demography: Getting on Ideological battles: Universalists v exceptionalists

In 2050 there will be 9.3 billion people alive - compared with 7 billion today - and the number will still be rising. The population aged over sixty-five will have more than doubled, to more than 16 per cent; China's GDP will be 80 per cent more than America's; and the number of cars on India's roads will have increased by 3,880 per cent. And, in 2050 it should be clear whether we are alone in the universe. What other megachanges can we expect - and what will their impact be? This comprehensive and compelling book will cover the most significant trends that are shaping the coming decades, with each of its twenty chapters elegantly and authoritatively outlined by Economist contributors, and rich in supporting facts and figures. It will chart the rise and fall of fertility rates across continents; how energy resources will change in light of new technology, and how different nations will deal with major developments in science and warfare. Megachange is essential reading for anyone who wants to know what the next four decades hold in store.

Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response'. The late Peter Drucker, a leading management thinker, was content to say simply: 'Marketing is looking at the business through the customers' eyes'. This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. In the US, the average age of a gamer is 37 and 42% are female. Last year the industry earned $56billion worldwide. Tim Cross analyses the proliferation of the video games in this Economist special report, and how its successes are set to grow. Sections in the report include: All the world's a game As you like it The business of gaming: Thinking out of the box Paying for pixels E-sports: Gentlemen, start your computers Violence and addiction: No killer app Alternative uses: The play's the thing The importance of fun: Homo ludens

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. As Western liberalist capitalism flounders in the wake of global recession, state backed companies are slowly taking over. The melding of the power of the state and the power of capitalism is on the rise. Prevalent in the emerging economies of China, Russia and Brazil, some of the world's most powerful companies are state owned. The 13 biggest oil firms are government controlled. China Mobile has over 600million customers and the Emirates airlines is growing at 20% a year. However, despite the numerous successes, Adrian Wooldridge urges caution. He asks whether it could easily survive if confronted with difficulty, criticises the embedded corruption and cronyism and asks whether a fair trading system is possible to maintain with government favoured business. Slowly but surely, the invisible hand of the market is being usurped by the visible, often authoritarian, hand of state capitalism. Sections include: The visible hand Something old, something new - a brief history of state capitalism New masters of the universe - how state enterprise is spreading Theme and variations - state capitalism is not all the same Mixed bag - infrastructure and innovation The world in their hands - state capitalism looks outward and inward And the winner is - fatal flaws

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. Retail banking is heading for a revival. With the financial crisis still hanging over Western economies, banks have rejuvenated the retail arm of the business. They are now seen as more stable sources of profit than the risky traders. Technology is both a help and a hindrance. On one hand, online banking is revolutionizing money management. But will this lead to the close of the high street bank? How can banks outstrip the developing tech companies who are offering rival services? This report will assess the challenges and opportunities that banks face in the rich world and the emerging markets. Sections include: Retail renaissance Withering away Dispatches from the hothouse Crunching the numbers A wealth of wallets Over the sea and far away Private pursuits World, here we come

The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour. Is financial innovation good or bad? Did it cause the financial crisis of 2007/2008? Are the current financial systems working for a stable global economy? Andrew Palmer answers these questions in his special report, but urges that it's more that just a debate on whether financial innovation does or doesn't work. In fact, he claims, it is almost impossible to draw these distinctions. Using a variety of examples - from social bonds to securitisations risks - he highlights the weaknesses in innovative strategies, revealing how some innovation is doomed to failure. The consequences of innovation are now so crucial and so scrutinised - it is essential reading for anyone in the business world. Sections include: Playing with fire The ferment of finance The little guy From vanilla to rocky road The fast and furious Of plumbing and promises On the side of the angels Safety first

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

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