the handbook for focus group research

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The Handbook For Focus Group Research

Author : Thomas L Greenbaum
ISBN : 0761912533
Genre : Business & Economics
File Size : 87. 73 MB
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As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990’s by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.

The Focus Group Research Handbook

Author : Holly Edmunds
ISBN : 0071394532
Genre : Business & Economics
File Size : 83. 34 MB
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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

International Focus Group Research

Author : Monique M. Hennink
ISBN : 9781139467612
Genre : Social Science
File Size : 70. 7 MB
Format : PDF, Kindle
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A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.

Methodological Review

Author : Mary Debus
ISBN : OCLC:221450063
Genre : Focus groups
File Size : 34. 80 MB
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The Practical Handbook And Guide To Focus Group Research

Author : Thomas L. Greenbaum
ISBN : 0669248223
Genre : Focus groups
File Size : 35. 32 MB
Format : PDF
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The Practical Handbook And Guide To Focus Group Research Second Edition

Author : Thomas L. Greenbaum
ISBN : MINN:31951D01024236M
Genre : Business & Economics
File Size : 42. 81 MB
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Presents information on conducting market research with focus groups, discussing how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to yield more useful information.

Focus Groups Revisited

Author : Deanna J. Trakas
ISBN : 9783825800413
Genre : Social Science
File Size : 26. 32 MB
Format : PDF
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This book brings together a collection of articles about performing focus groups with 7 to 11 year-old children. All of the contributions were written by members of a multidisciplinary project which took place in six study sites in Europe and investigated children's experiences with their asthma. The text can be used as a handbook for children's focus groups. It also presents an anthropological perspective to serve as a critical commentary on the processes which occur when focus groups are taken out of their native terrain and used in new social collectivities.

Handbook Of Qualitative Research Methods In Marketing

Author : Russell W. Belk
ISBN : 9781847204127
Genre : Business & Economics
File Size : 51. 12 MB
Format : PDF
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Focus Group Interviews In Education And Psychology

Author : Sharon Vaughn
ISBN : 0803958935
Genre : Education
File Size : 53. 45 MB
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While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed.

Focus Groups

Author : George Kamberelis
ISBN : 9781135069612
Genre : Education
File Size : 55. 41 MB
Format : PDF
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Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less forma

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